Gilbert Moreno
Fullerton,CA
Summary
To secure a sales management position where I can utilize twenty-three years of experience in brand building, strategic planning, product development, budget maintenance and relationship building with key distributors and key accounts.
Overview
21
21
years of professional experience
Work History
Area Sales Manager (Los Angeles)
Zen Water
Irvine, CA
01.2021 - Current
- Focus on planned strategy to increase sales volume and brand availability
- Worked with team to manage various PepsiCo distributors in Southern California.
- Developed the brand in multiple areas, targeting chain authorized accounts
- Called on independent chain account
- Set up quarterly pricing, promotions and incentives
Key Account Manager
KMG Imports, LLC
Irvine, CA
01.2020 - 01.2021
- Managed existing accounts and maintained and increased weekly purchases
- Targeted nontraditional accounts to generate new leads
- Implemented strategy to generate interest from non-traditional accounts
- Worked with team to share selling techniques that would improve customer service, product knowledge and overall sales
Sales Manager
Asia International, Inc.
Santa Ana, CA
01.2019 - 01.2020
- Implemented new sales strategy to increase volume
- Targeted Latino owned restaurants and supermarkets to generate new accounts
- Developed program to generate interest from non-traditional accounts
- Worked with team to share selling techniques that would improve overall sales
Area Sales Manager (Los Angeles)
Neuro Drinks
Sherman Oaks, CA
01.2016 - 01.2018
- Focus on planned strategy to increase sales volume and brand availability
- Worked with team to manage DPSG distributors in the greater Los Angeles territory
- Developed the brand in multiple areas, targeting chain authorized accounts
- Introduced line extension and ensured 100% distribution in all controllable accounts
Region Sales Manager (West Region)
XL Energy Drink
New York City, NY
01.2014 - 01.2015
- Implemented new sales strategy to increase sales volume
- Managed all sales force and Marketing team in Southwest region
- Initiated program to gain 1000 new UDS accounts in a 6-month allotted period
- Developed the brand in multiple areas, targeting key Food Service and Latino market accounts with heavy influence in the Southern California market
Region Sales Manager (Southern California)
Xing Tea LLC
Denver, CO
01.2011 - 01.2014
- Managed multiple independent distributors with focus on achieving 95% availability
- Trained sales force to ensure product focus and distribution
- Expanded sales to focus on independent Latino accounts
- Led Development of multiple independent distributors, ensuring 100% distribution in authorized chain accounts (Albertsons, Ralphs, Vons, and Wal-Mart), establishing relationships, and generating volume in one of the highest influencer markets in the country
Market Development Manager (International Brands)
Fuze Beverage Co. /Coca Cola (CCNA, CCE)
Los Angeles, CA
01.2004 - 01.2011
- Managed distributors for brand Fuze and NOS Energy Drink in the Southern California market
- Responsible for managing and developing multiple territories, building account base, establishing relationships, and generating sales
- Targeted key accounts in non-traditional market to drive brand awareness
- Brand focus on distribution with brand NOS Energy Drink
- Worked with all Coca Cola distributors in the LAMU to drive sales of Mexican Coke
- Targeted key accounts in non-traditional market to drive brand awareness
- Achieved distribution and volumes goals within 60 day of 120-day plan
- Recognized for achievements in sales and distribution for LAMU
- Worked with various key brands to help generate distribution and sales
National Key Account Manager
Andean Star Foods
Sherman Oaks, CA
01.2019
- Established national distribution with key distributors (KEHE, DPI) to ensure product availability for regional and national accounts
- Worked with creative and marketing team to finalize package specifications and art
- Created strategy to immediately penetrate regional accounts with a plan to meet national account criteria and penetrate for first quarter 2020
- Set short term and long-term meetings to establish distribution in targeted accounts
- Participated in trade shows to help introduce the brand and gain valuable brand exposure
- Focused on nontraditional accounts (TJ Maxx, TJ Maxx Canada, Amazon) and established distribution in all stores
Education
Nuclear, Biological, Chemical Warfare Ordinance Specialist
United States Army
01.2000
Program Completion Certificate - Team Leadership Development Course
Non-Commision Officers Academy
Camp Parks, CA01-1999
Program Completion Certificate - Health And Food Safety
Academy Of Health Science
San Antonio, TX01-1997
Program Completion Certificate - Food, Water And Sanitation Safety Course
Field Sanitation And Prevention Leadership Course
Fort Lewis, WA01-1995
Program Completion Certificate - Quartermaster Field Training
Quartermaster Corps.
Ft Lee, VA01-1990
Some College (No Degree) - Business Administration And Management
University of Phoenix
Tempe, AZSkills
- Proficient in English and Spanish; Advanced level skills in Microsoft Word, Excel, Power Point, Internet, CRM, type 35-40WPM; 10 key touch
- Presentations and proposals
- Competitor tracking
- Market and competitive analysis
- Territory and account management
- Contract Review
- Consultative and relationship selling
- Sales Enablement
- Complex negotiations
- Competitor Analysis
- Lead Qualification
- Territory Management
- Contract Negotiations
- Schedule Coordination
- Account Monitoring
- Pipeline Management
- Closing strategies
- Relationship Building
- Sales Training
- Sales Tracking
- Partnership Development
- Sales team supervision
- New Account Development
References
Available upon request
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Area Sales Manager (Los Angeles)
Zen Water
01.2021 - Current
Key Account Manager
KMG Imports, LLC
01.2020 - 01.2021
Sales Manager
Asia International, Inc.
01.2019 - 01.2020
National Key Account Manager
Andean Star Foods
01.2019
Area Sales Manager (Los Angeles)
Neuro Drinks
01.2016 - 01.2018
Region Sales Manager (West Region)
XL Energy Drink
01.2014 - 01.2015
Region Sales Manager (Southern California)
Xing Tea LLC
01.2011 - 01.2014
Market Development Manager (International Brands)
Fuze Beverage Co. /Coca Cola (CCNA, CCE)
01.2004 - 01.2011
Nuclear, Biological, Chemical Warfare Ordinance Specialist
United States Army
Program Completion Certificate - Team Leadership Development Course
Non-Commision Officers Academy
Program Completion Certificate - Health And Food Safety
Academy Of Health Science
Program Completion Certificate - Food, Water And Sanitation Safety Course
Field Sanitation And Prevention Leadership Course
Program Completion Certificate - Quartermaster Field Training
Quartermaster Corps.
Some College (No Degree) - Business Administration And Management
University of Phoenix
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