Summary
Overview
Work History
Education
Skills
Involvementinterests
Cover Letter
Timeline
Generic

Gillian Hanley

Washington,DC

Summary

Results-driven and adaptable professional with strong communication, interpersonal, and organizational skills. Committed to leveraging my positive attitude and eagerness to learn in contributing to company success. Seeking to apply my dynamic approach and collaborative mindset to launch a promising career in Public Relations and Communications, and help my teams succeed along the way.

Overview

4
4
years of professional experience

Work History

Public Relations Intern

Nahigian Strategies
06.2024 - Current
  • Developed targeted media lists to identify reporters interested in covering client stories
  • Created and distributed newsletters three times a week, summarizing client mentions in the news, utilizing Muck Rack and Cision
  • Compiled media trend reports to keep clients informed on relevant news and industry trends
  • Authored press releases and booking memos to promote client initiatives and events
  • Drafted pitches to journalists, including embargo offers for upcoming stories
  • Created talking points for clients to use during interviews, ensuring clear and effective communication.

Public Relations Intern

Measured Marketing
01.2024 - 05.2024
  • Created a comprehensive brand kit for a future website redesign project
  • Achieved proficiency in WordPress and contributed to backend website modifications
  • Analyzed and interpreted Google Analytics data to inform company updates
  • Tracked social media development for clients and created content for their target audience
  • Became skilled with Canva by designing engaging graphics for social media posts
  • Managed social media accounts across Facebook, Instagram, Twitter, TikTok, and Pinterest for multiple clients.

Marketing Intern

Foshee Residential
01.2023 - 07.2023
  • Authored and maintained a weekly blog published on the company website
  • Gained proficiency in WordPress and contributed to backend website edits
  • Managed and interpreted Google Analytics for company updates
  • Crafted property descriptions for the company’s apartment complexes, enhancing their online visibility through the website and Google searches.

Sales Representative

Line Leap
08.2023 - 08.2024
  • Consistently exceeded sales targets by effectively pitching and selling Line Leap events to college students
  • Implemented creative promotional strategies that increased event attendance and engagement, leveraging social media and on-campus initiatives
  • Fostered strong relationships with fraternity and sorority leaders, resulting in increased event attendance.

Waitress/Bartender

Ketch 22
05.2020 - 08.2022
  • Provided customer service in a fast-paced restaurant setting for over two years
  • Fostered positive relationships with both colleagues and regular customers
  • Collaborated with the manager to leverage Instagram for promoting new menu items and seasonal specials.

Education

Bachelor of Arts - Public Relations

College of Liberal Arts, Auburn University
05.2024

Skills

  • Client Engagement
  • Product Promotion
  • Copywriting
  • Document Management
  • Excellent people skills
  • Customer Service
  • Organization and prioritization skills

Involvementinterests

  • Gamma Phi Beta Sorority at Auburn University, 08/2020, 05/2024
  • Auburn University Public Relations Student Society Of America, 09/2021, 05/2023

Cover Letter

08/01/2024, Hiring Manager, Simoneink, Media Relations - Administrative Assistant


Dear Hiring Manager, I am writing to express my interest in the Media Relations - Administrative Assistant position at Simoneink, as advertised. I am excited about the opportunity to contribute to your Public Relations firm specializing in luxury hotels and restaurants. With my strong background in PR and marketing, and with my hands-on experience in media relations and administrative tasks, I am confident in my ability to support your busy team effectively.  During my time at Auburn, I developed a solid foundation in strategic communication and brand management. My multiple public relations internships allowed me to refine my skills in assisting clients with their brand development through WordPress, designing brand kits, tracking social media analytics using Google Analytics, and creating and posting consistent content to target audiences. My current internship has helped me advanced my skills in creating media lists of journalists and reporters through key searches on Muck Rack. I am responsible for creating newsletters for one of our clients three days a week, highlighting any articles that have mentioned our client using Cision and Muck Rack. Additionally, I have developed writing skills for press releases, booking memos, and media trend reports, further strengthening my ability to handle media relations effectively. I am particularly drawn to Simoneink.com due to your focus on advocating for luxury hotels and restaurants, which aligns perfectly with my passion for the hospitality industry. My experience in managing social media accounts, tracking anticipated coverage, assembling press kits, and maintaining journalist contact information makes me well-suited for this role. I am eager to bring my dedication, initiative, and strong work ethic to Simoneink.com. I am confident that my background and skills align well with the requirements of this role, and I am excited about the learning and growth opportunities it presents. I am available for an interview at your earliest convenience and can be reached at 301-204-1911 or gillianhanley56@gmail.com. Thank you for considering my application. I look forward to exploring this opportunity and a potential partnership with Sioneink.   


All the best,

Gigi Hanley

Timeline

Public Relations Intern

Nahigian Strategies
06.2024 - Current

Public Relations Intern

Measured Marketing
01.2024 - 05.2024

Sales Representative

Line Leap
08.2023 - 08.2024

Marketing Intern

Foshee Residential
01.2023 - 07.2023

Waitress/Bartender

Ketch 22
05.2020 - 08.2022

Bachelor of Arts - Public Relations

College of Liberal Arts, Auburn University
Gillian Hanley