Gillian Russell
Brooklyn
Summary
Results-driven Account Manager with experience supporting enterprise advertisers and agencies in evolving their programmatic media strategy. Skilled at translating technical concepts into actionable client recommendations and driving customer growth through trusted relationships and data-driven insights.
Overview
7
7
years of professional experience
Work History
Senior Account Manager
The Trade Desk
New York
06.2021 - Current
- Owned and managed a portfolio of 15+ accounts spanning several verticals, including two enterprise accounts where I drove a 118% (+$36M) increase in annual spend over three years
- Acted as primary point of contact for clients and agency partners, building strong trusted relationships to drive long-term retention and account growth
- Served as a subject-matter expert on the TTD platform and programmatic advertising, addressing client questions and requests with high-quality customer service
- Led regular client check-ins, education sessions, and QBRs, leveraging data storytelling skills to craft content and insights tailored to clients' business goals, driving product adoption and account growth
- Provided data-driven, strategic recommendations to clients to unlock incremental spend, upsell TTD products, and capture budget from net-new channels, including 64% YoY growth in audio adoption
- Built internal organizational and knowledge-sharing resources (i.e. project trackers, strategy playbooks), improving team efficiency and streamlining processes
- Collaborated cross-functionally with trading, sales, product, partnerships, and platform support to solve client challenges, evolve account strategy, and inform product roadmap
- Mentored 7+ junior team members through formal mentorship programs and day-to-day coaching, supporting onboarding, skill development, and career growth
Digital Marketing Intern
Integrated Media Group
Remote
02.2021 - 05.2021
- Crafted social media content tailored to businesses across different industries, creating a strong online presence and driving lead generation for IMG’s clients
- Built email campaigns for clients with CTAs to increase engagement and repeat sales
Digital Marketing Intern
Shure
Remote
06.2020 - 12.2020
- Leveraged SEO knowledge to conduct keyword research and identify high-opportunity keywords
- Modified website copy and metadata to optimize for keywords in order to improve SEO rankings, resulting in a 22% increase in organic traffic, 18% increase in pageviews, and 8% increase in ranked searches within the first two months
- Project-managed mass edits to blog content to enhance site aesthetics and functionality
Brand Marketing Intern
Saucony
Boston
05.2019 - 08.2019
- Supported the marketing team with multiple projects, e.g. social media initiatives and monitoring, promotions/event planning, and content creation
- Conducted extensive research on competitive/industry trends and crafted PowerPoint presentations with recommendations for best practices
Education
Bachelor of Arts - Communication Studies
University of Michigan
Ann Arbor, MI05.2021
Skills
- Client Relationship Management, Retention, & Growth
- Consultative Selling & Upselling
- Client Enablement & Platform Adoption
- Programmatic Media Strategy
- Data Storytelling
- Cross-Functional Coordination
- Mentorship & Training
- Proficient in Microsoft Office, Google Drive, Salesforce, Tableau, JIRA
Timeline
Senior Account Manager
The Trade Desk
06.2021 - Current
Digital Marketing Intern
Integrated Media Group
02.2021 - 05.2021
Digital Marketing Intern
Shure
06.2020 - 12.2020
Brand Marketing Intern
Saucony
05.2019 - 08.2019
Bachelor of Arts - Communication Studies
University of Michigan