Gillian Trimarchi
New York,NY
Summary
Highly skilled and results-driven Media Planner with a proven track record of successful advertising and marketing campaigns. Possessing a deep understanding of consumer behavior, market trends, and media landscape, I leverage my expertise to strategically plan, execute, and optimize multi-channel media initiatives. With a creative mindset and critical thinking, I execute well-performing media strategies that drive brand visibility, engagement, and revenue growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Senior Associate, Integrated Media Planning
OMD
05.2022 - Current
- Develop strategic media recommendations based on campaign parameters, budget, target audience analysis, and industry trends.
- Initiate and maintain budget tracking sheets, trafficking documents, and creative flowcharts to ensure timely launch
- Monitor campaign performance and provide optimization recommendations to maximize reach
- Worked closely in competitive platforms- such as Nielsen Ad Intel and Pathmatics, to monitor competitive spend and enhance annual planning accordingly
Associate, Integrated Media Planning
OMD, Omnicom Media Group
10.2021 - 05.2022
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Provided weekly and monthly competitive analysis reports to monitor competitive landscape and optimize campaigns accordingly
- Utilized audience building platforms to create strategic audiences that closely align with brand attributes
Education
Bachelor of Arts - Digital Communications And Media
University of Central Florida
Orlando, FL05.2021
Skills
- Time Management
- Consumer Behavior Research
- Microsoft Office 395 (Excel, Powerpoint, etc)
- Adobe Photoshop, Canva
Accomplishments
Sole recipient of the "Graphic Design - Top Deck Curator" award for the Clorox team at OMD.
Certification
Omni Audience Planning Certified
Snapchat- Snapchat Essentials Certified
Meta Certified
Timeline
Senior Associate, Integrated Media Planning
OMD
05.2022 - Current
Associate, Integrated Media Planning
OMD, Omnicom Media Group
10.2021 - 05.2022
Bachelor of Arts - Digital Communications And Media
University of Central Florida
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