Gillian Trimarchi
Manager, Integrated Media Planning
New York,NY
Summary
Dynamic and results-oriented Media Planner Manager with vast experience in developing and executing strategic media plans across various platforms for leading CPG brands. Adept at leveraging market research, audience insights, and industry trends to optimize media campaigns and drive brand objectives. Proven track record of managing multi-million dollar budgets, negotiating with media vendors, and delivering measurable ROI. Skilled in leading cross-functional teams, fostering collaboration, and providing actionable insights to drive continuous improvement. Passionate about staying ahead of industry advancements and applying innovative approaches to media planning and management. Seeking to leverage expertise in a challenging leadership role to contribute to the success of a forward-thinking organization.
Overview
4
4
years of professional experience
3
3
Certifications
4
4
years of post-secondary education
Work History
Manager, Media Planning
Mindshare, GroupM
New York, NY
03.2024 - 01.2025
- Ensure deep understanding on emerging trends and platforms in the Beauty & Wellness industry, applying insights to continually improve strategic approach to integrated media planning.
- Manage, mentor, and support junior team members daily while establishing clear performance goals to foster accountability and promote a collaborative, high-performance culture.
- Oversee multi-million dollar budgets on leading Beauty brands while ensuring optimal allocation across various channels based on ROI performance data.
- Prepare agendas and materials ahead of daily client calls to ensure productive meetings, actively listen to client feedback, and offer tailored solutions that align with their goals.
- Encourage strong relationships with media vendors, publishers, and partners to stay ahead in the ever-evolving media landscape.
Associate Manager, Integrated Media Planning
OMD, Omnicom Media Group
New York, NY
08.2023 - 03.2024
- Supported upcoming projects and promoted new product launches.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Oversee a team of employees, providing leadership, guidance, and support to ensure the team's success in meeting organizational goals.
- Mentor junior team members, contributing to their professional growth and skill development while providing guidance and manager-level supervision.
- Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
Senior Associate, Integrated Media Planning
OMD, Omnicom Media Group
New York, NY
05.2022 - 08.2023
- Develop strategic media recommendations based on campaign parameters, budget, target audience analysis, and industry trends.
- Initiate and maintain budget tracking sheets, trafficking documents, and creative flowcharts to ensure timely launch
- Monitor campaign performance and provide optimization recommendations to maximize reach
- Worked closely in competitive platforms such as Nielsen Ad Intel and Pathmatics, to monitor competitive spend and enhance annual planning accordingly
Associate, Integrated Media Planning
OMD, Omnicom Media Group
10.2021 - 05.2022
- Prioritized tasks to meet tight deadlines, pitching in to assist others with project duties.
- Provided weekly and monthly competitive analysis reports to monitor the competitive landscape and optimize campaigns accordingly
- Utilized audience-building platforms to create strategic audiences that closely align with brand attributes
- Proven ability to learn quickly and adapt to new situations.
Social Media Intern
Saratoga Springs Historical Society
03.2021 - 05.2021
- Created and scheduled engaging content across various platforms while monitoring social media channels for trends and insights
- Collaborated with the team to brainstorm creative ideas and stay updated on industry trends.
- Boosted online presence by producing compelling content daily on the team's social media.
Education
Bachelor of Arts - Digital Communications And Media
University of Central Florida
Orlando, FL 08.2017 - 05.2021
Skills
Go-to-Market Strategy Development
Time Management
Cross-team Collaboration
Verbal and Written Communication
Consumer Behavior Research
Microsoft Office Keynote
Mediaocean, Prisma, Lumina
Nielsen Ad Intel, Pathmatics
Accomplishments
Sole recipient of the "Graphic Design - Top Deck Curator" award for the Clorox team at OMD.
Certification
-Omni Audience Planning Certified
-Snapchat- Snapchat Essentials Certified
-Meta Certified
Timeline
Manager, Media Planning
Mindshare, GroupM
03.2024 - 01.2025
Associate Manager, Integrated Media Planning
OMD, Omnicom Media Group
08.2023 - 03.2024
Senior Associate, Integrated Media Planning
OMD, Omnicom Media Group
05.2022 - 08.2023
Associate, Integrated Media Planning
OMD, Omnicom Media Group
10.2021 - 05.2022
Social Media Intern
Saratoga Springs Historical Society
03.2021 - 05.2021
Bachelor of Arts - Digital Communications And Media
University of Central Florida
08.2017 - 05.2021
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