Gillian Wade
Morningstar Analytics
San Juan Capistrano,CA
7
years of professional experience
Forward-thinking Marketing Specialist experienced in digital marketing practices and cross-departmental collaboration to achieve team and company goals. Driven to utilize my passions of analyzing data to move forward and improve digital marketing efforts across all platforms. I am sure to be an asset to your team.
Work History
Digital Marketing Consultant
6 Years 11 Months- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Conducted market research and reported on clients' competition.
- Built websites and regularly updated and edited content to make it easier for client's and their customers.
- Grew social media followings for clients, while improving target audience engagement and sales.
- Worked within budget parameters to develop and implement marketing strategies by analyzing KPI data and consumer demographics.
Digital Marketing Coordinator
2 Years 9 Months- Implemented digital marketing practices and analyzed efforts to monitor KPI.
- Spearheaded the data analytics efforts to analyze reporting data and use it to make better business decisions. Using data to tell a story and therefore provide campaign insight - surpassed expectations.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Determined project needs and professional requirements and identify the correct course of action.
- Managed 300+ paid ads campaigns across Google Ads and Yelp platforms while monitoring ROI.
- Optimized strategies for short and long-term SEO. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Data Specialist
4 Months- Validated incoming data against quality standards to eliminate irrelevant or unusable information.
- Interacted with vendors, contractors, and professional services personnel to receive orders, direct activities and communicate management instruction.
- Entered numerical data into databases in a timely and accurate manner.
- Obtained scanned records and uploaded them into the database.
- Added new material to file records and created new records.
- Outlined the appropriate process and procedures necessary to fulfill and complete inquiries.
- Optimized quality of data by developing and continuously improving data collection and automated upload strategies.
Education
Bachelor of Arts - Marketing
Skills
Data Analysis
Project Management
Google Ads
SEO Strategies
Web Analytics
Email Marketing
Multimedia Development
Social Media Management
Web Development
BI Tool and System Design
Advanced Analytics
Keyword Research
Timeline
Digital Marketing Consultant
Morningstar Analytics
11.2019 - CurrentRead More
Digital Marketing Coordinator
Westport Properties, Inc.
01.2017 - 10.2019Read More
Data Specialist
Loan Closers
08.2016 - 12.2016Read More
Grand Canyon University
Bachelor of Arts from Marketing
Read More