Gillian Wade
San Juan Capistrano,CA
Summary
Forward-thinking Marketing Specialist experienced in digital marketing practices and cross-departmental collaboration to achieve team and company goals. Driven to utilize my passions of analyzing data to move forward and improve digital marketing efforts across all platforms. I am sure to be an asset to your team.
Overview
7
7
years of professional experience
Work History
Digital Marketing Consultant
Morningstar Analytics
11.2019 - Current
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Conducted market research and reported on clients' competition.
- Built websites and regularly updated and edited content to make it easier for client's and their customers.
- Grew social media followings for clients, while improving target audience engagement and sales.
- Worked within budget parameters to develop and implement marketing strategies by analyzing KPI data and consumer demographics.
Digital Marketing Coordinator
Westport Properties, Inc.
01.2017 - 10.2019
- Implemented digital marketing practices and analyzed efforts to monitor KPI.
- Spearheaded the data analytics efforts to analyze reporting data and use it to make better business decisions. Using data to tell a story and therefore provide campaign insight - surpassed expectations.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Determined project needs and professional requirements and identify the correct course of action.
- Managed 300+ paid ads campaigns across Google Ads and Yelp platforms while monitoring ROI.
- Optimized strategies for short and long-term SEO. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Data Specialist
Loan Closers
08.2016 - 12.2016
- Validated incoming data against quality standards to eliminate irrelevant or unusable information.
- Interacted with vendors, contractors, and professional services personnel to receive orders, direct activities and communicate management instruction.
- Entered numerical data into databases in a timely and accurate manner.
- Obtained scanned records and uploaded them into the database.
- Added new material to file records and created new records.
- Outlined the appropriate process and procedures necessary to fulfill and complete inquiries.
- Optimized quality of data by developing and continuously improving data collection and automated upload strategies.
Education
Bachelor of Arts - Marketing
Grand Canyon University
Phoenix, AZ2015
Skills
- Data Analysis
- Project Management
- Google Ads
- SEO Strategies
- Web Analytics
- Email Marketing
- Multimedia Development
- Social Media Management
- Web Development
- BI Tool and System Design
- Advanced Analytics
- Keyword Research
Timeline
Digital Marketing Consultant
Morningstar Analytics
11.2019 - Current
Digital Marketing Coordinator
Westport Properties, Inc.
01.2017 - 10.2019
Data Specialist
Loan Closers
08.2016 - 12.2016
Bachelor of Arts - Marketing
Grand Canyon University
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