Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Accomplishments
Languages
Timeline
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Gilma Mills

Gilma Mills

Basking Ridge

Summary

Marketing leader with 27+ years of experience in integrated marketing, demand generation, and full-funnel campaigns across Financial Services, Communications, and Technology. Skilled in Salesforce, Eloqua, CRM campaign management, and multi-channel execution (events, social, email, direct mail). Proven success managing $10M–$60M budgets, driving lead generation, and delivering measurable ROI. Strong stakeholder management, executive communication, and vendor/agency leadership. Bilingual: English & Spanish.

Overview

26
26
years of professional experience

Work History

Project Manager, Print & Fixture (Contractor)

Verizon
Basking Ridge
11.2024 - Current
  • Managed vendor logistics and sourcing for efficient procurement and timely deliveries.
  • Tracked and coordinated prototype deliverables and production timelines to meet project deadlines.
  • Oversaw merchandising fixture inventory, ensuring accurate tracking of materials for execution.
  • Acted as primary contact for program updates among vendors, construction teams, and operations departments.
  • Collaborated with cross-functional teams to address challenges and drive project success.
  • Monitored project progress, implementing solutions to enhance efficiency and ensure deadline adherence.

VP, Branch Network Planner, Retail Transformation

PNC Bank
02.2020 - 11.2024
  • Directed retail transformation across seven markets with management of $10M+ budget and 15+ stakeholders.
  • Established branch appearance standards for over 2,500 locations to enhance brand consistency.
  • Leveraged data-driven insights to synchronize marketing, sales, and customer engagement strategies.

Chief of Staff to CMO (Contractor)

AXA Equitable
New York
08.2019 - 02.2020
  • Directed PMO with 14 resources to deliver effective campaigns and manage budgets.
  • Managed global rebranding of AXA to Equitable for 145,000 employees across 51 countries.
  • Coordinated CRM-driven communications with creative agencies to enhance project execution.

National Sales Ops Manager / Chief of Staff, Design & Comms

Verizon Wireless
Basking Ridge
05.2011 - 12.2018
  • Managed $60M Brand Ambassador Program across 1,700 locations with 24,000 employees.
  • Developed and maintained promotional e-commerce microsite for CRM and email campaigns.
  • Oversaw flagship store launches and sales conferences with over 600 attendees.
  • Directed $14.4M attire program, earning Image of the Year Award.
  • Led successful multicultural campaigns, including 'Map for That,' which won an Effie Award.
  • Executed strategic launch of 4G LTE to enhance market presence.
  • Implemented effective communication strategies to engage diverse audiences.
  • Monitored performance metrics to ensure alignment with overall business objectives.

Marketing Manager, Brand Identity & Merchandising

Verizon Wireless
Basking Ridge
07.2005 - 04.2011
  • Consolidated brochures, achieving savings of $30 million.
  • Directed retail merchandising collateral with a budget of $60 million.
  • Created digital brand platform to replace manual brand books.
  • Collaborated with agencies to execute advertising, multicultural, and CRM campaigns.

Sr. Account Exec, Event Marketing & Advertising

Bravo Group (Y&R)
New York
05.1999 - 05.2005
  • Orchestrated Hispanic-market events highlighting premier artists, directing campaign management and sponsorship relationships.

Education

BA - Communication

Iona College
New Rochelle, NY

Executive Program -

Kellogg School of Management, Northwestern University

Skills

Integrated Marketing

Full-funnel campaigns

Demand & Lead Generation

CRM Platforms

Events

Social Media

Email Marketing

Direct Mail

Multicultural Marketing

Strategic Program & Project Management

Executive Communication

Stakeholder Engagement

Vendor/Agency Management

Budget Oversight ($10M–$60M)

Bilingual: English/Spanish

Websites

Affiliations

Volunteer of the Dress to Success Nonprofit Organization

Accomplishments

  • Image of the Year Award 2015-North American Association of Uniform Manufacturers and Distributors (NAUMD)Awarded for Lands’ End Business Outfitters’ leading work to create Verizon Wireless' first national attire program for more than 30,000 employees.
  • Bronze Effie-Effie Worldwide, Inc. Awarded for Verizon Wireless’ “Map for That” brand campaign.

Languages

Spanish
Native/ Bilingual

Timeline

Project Manager, Print & Fixture (Contractor)

Verizon
11.2024 - Current

VP, Branch Network Planner, Retail Transformation

PNC Bank
02.2020 - 11.2024

Chief of Staff to CMO (Contractor)

AXA Equitable
08.2019 - 02.2020

National Sales Ops Manager / Chief of Staff, Design & Comms

Verizon Wireless
05.2011 - 12.2018

Marketing Manager, Brand Identity & Merchandising

Verizon Wireless
07.2005 - 04.2011

Sr. Account Exec, Event Marketing & Advertising

Bravo Group (Y&R)
05.1999 - 05.2005

BA - Communication

Iona College

Executive Program -

Kellogg School of Management, Northwestern University

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