GINA BADALAMENTI
Summary
Branded Content professional with 15 years of experience and a passion for world-class content and the entertainment and media advertising industry. Ability to work with different types of people and projects by leading with a positive and creative problem-solving approach.
Overview
15
15
years of professional experience
Work History
Director of Specials
The Walt Disney Company
01.2021 - Current
- Lead a team of four to develop and activate advertiser driven cross-platform brand solutions for Specials Programming across Disney, including: Oscars, New Year’s Rockin’ Eve, CMA Awards, etc
- Develop strategy to maximize monetization and reach of Live Tentpole Events across linear, social, digital, and streaming ad products and sponsorships
- Set pricing and lead strategic negotiation for all custom sponsorship and content programs while partnering with Sales and Revenue Yield Management to drive media and fees
- Build and foster Producer relationships and serve as an expert ambassador among key internal and external partners, including Clients, Sales, Legal, Standards, PR, Business Affairs, etc
- Track and report revenue driven tied to each Special with year over year analysis by platform.
Senior Manager, Integrated Marketing
The Walt Disney Company
01.2014 - 01.2021
- Drive revenue by developing custom content integrating advertisers with ABC and Freeform IP living across all platforms on a proactive and RFP basis
- Deliver best in class service to partners through program pitch, activation, recap and renewal
- Partner with producers from concept to script for in-studio, live, field and social media creative
- Established a billing process with Finance and Accounting groups to recognize marketing revenue fees
- Manage Coordinator and Associate Managers by training, delegating and overseeing projects.
Associate Manager, Sales Solutions and Strategy
The Walt Disney Company
01.2013 - 01.2014
- Partner with Sales to create compelling custom, integrated marketing programs that meet and exceed the client’s advertising objectives across Disney Digital Network’s portfolio of sites and social networks
- Engage with stakeholders (sales, product, pricing, etc.) to ensure availability and scale of branded video.
Coordinator, Ad Sales Marketing
The Walt Disney Company
01.2010 - 01.2013
Education
Bachelor of Science in Business Administration, cum laude -
FORDHAM university
BRONX, NYSkills
- Keynote
- Photoshop
- Sales Force
- Knowledge of Italian and Spanish
- Pop Culture & Social Media
- Strong business and work ethic
- Excellent internal and external communication
- Efficiency and process oriented
Traits
- Strong business and work ethic
- Excellent internal and external communication
- Efficiency and process oriented
Leadership Experience
DISNEY ADVERTISING CONNECT: ONE-TO-ONE MENTORING PROGRAM 2021, Mentor, 2021-01-01, 2021-06-30, 6-month program to offer guidance, career coaching and advice to new employees.
Languages
- Italian
- Spanish
Hobbies and Interests
Pop Culture enthusiast
Timeline
Director of Specials
The Walt Disney Company
01.2021 - Current
Senior Manager, Integrated Marketing
The Walt Disney Company
01.2014 - 01.2021
Associate Manager, Sales Solutions and Strategy
The Walt Disney Company
01.2013 - 01.2014
Coordinator, Ad Sales Marketing
The Walt Disney Company
01.2010 - 01.2013
Bachelor of Science in Business Administration, cum laude -
FORDHAM university
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