GINA BILLINGTON
Lima,NY
Summary
SUCCESSFUL MARKETING PROFESSIONAL
Dynamic and results-oriented professional with a proven history of successfully establishing and nurturing valuable connections. Committed to advancing in the realm of digital marketing. A professional mindset encompasses essential attributes such as a positive attitude, strong project management skills, adept problem-solving abilities, a collaborative team mentality, effective communication, and leadership skills.
Overview
6
6
years of professional experience
Work History
ADVANCEMENT CONTENT MARKETING DIRECTOR
SUNY GENESEO
07.2021 - Current
- Create SUNY Geneseo 2023 calendar and execute social media, email, and direct mail campaigns to coincide.
- Plan fiscal year annual giving campaigns
- Create appeal codes in Ellucian CRM to track all annual fund communications, including direct mail, email, social media, events, and crowdfunding initiatives
- Analyze data from fundraising campaigns through appeal code tracking and email analytics
- Report out on data quarterly
- Utilize excel spreadsheets to track email performance, direct mail performance and URL performance
- Segment donors to personalize emails and drive donor engagement/donations
- Create and design email templates in Anthology Encompass
- Utilize HTML for email design
- Create and design forms in Anthology Encompass
- Create unique URLS for tracking
- Create, design, and code landing pages in Anthology Encompass and Drupal
- Pull lists and reports from Ellucian CRM for email and direct mail solicitations
- Plan Geneseo's Great Give Back for College Advancement. Including all assets such as, email campaigns, direct mail campaigns, social media campaigns, crowdfunding, and collateral.
- Track performance of all marketing materials that drop, as well as URL and QR code performance
- Work closely with photographer, videographer, and design team to create content
- Create campaign content for Giving Tuesday (email, social media, direct mail, crowdfunding,) and track performance
- Create and edit content in collaboration with Senior Director of Communications for all annual fund campaigns including email copy, landing page copy, direct mail copy, crowdfunding copy, subject lines, articles, etc
- Assist with other communications for Vice President of College Advancement or Senior Director of Communications
SR DIGITAL MARKETING AUTOMATION SPECIALIST-LEAD GENERATION
FRONTIER COMMUNICATIONS
04.2020 - 07.2021
- Promoted within first year
- Maintained all previous responsibilities with additional responsibilities:
- Spearheaded lead generation/nurture campaign for entire organization
- Created content for prospect emails and landing pages
- Worked closely with data team to create establish API pull
- Created lead forms in Marketo
- Coded landing pages in Marketo
- Utilized A/B testing
MARKETING SPECIALIST
FRONTIER COMMUNICATIONS
02.2019 - 04.2020
- Managed large email sends (1-2Mper week)
- Used Marketo to create, design, and implement email templates for different campaigns
- Analyzed data to determine what techniques, designs and formats performed well for future email sends
- Tracked email performance to see how many emails directly led to sales
- Completed extensive Marketo training
- Used project management skills in order to effectively organize and manage deadlines for emails
- Effectively communicated with multiple individuals on current team and within different team
- Coded emails in Marketo
- HTML in Marketo
- Used CRM and marketing research experience to build lead generation program
- Created new incentive programs for customer engagement and brand loyalty
- Used Google Analytics to track URL performance.
SOUTHEAST REGIONAL SALES MANAGER
VARDATA LLC
09.2018 - 02.2019
- Acted as main point of contact for each customer in Southeast territory
- Constantly in contact with leads, prospects, and current customers
- Completed extensive technical product training (Juniper Certified)
- Used NetSuite (Oracle) to generate quotes, record opportunities and potential leads
- Contacted vendors to negotiate best prices for customers
- Maintained and built relationships with customers while continuously prospecting
- Attended, maintained, and created booths at trade shows country wide
- Lead and created presentations to potential and current customers in Southeast territory
- Used Constant Contact to create email marketing campaigns to inform prospects and customers
- Tracked email performance through Constant Contact
- Used social media platforms (LinkedIn, Twitter, Instagram etc.) to market VarData to prospects and potential customers.
SALES ACCOUNT SPECIALIST
EASTMAN KODAK
06.2018 - 09.2018
- Maintained all previous responsibilities these additional responsibilities:
- Acted as main point of contact for each customer in current territory
- Conducted at least 50 phone calls per week with current and potential customers
- Completed extensive technical product training
- Completed SAP training
- Used Salesforce to generate quotes, record opportunities and potential leads, while also using MAR within Sales Force to complete credits for customers
- Maintained and built relationships with customers while continuously prospecting.
SALES SUPPORT SPECIALIST
EASTMAN KODAK
01.2018 - 06.2018
- Communicated with important accounts and assisted with any issues or requests
- Used Salesforce to generate quotes, record opportunities and potential leads, and also gathered information to improve knowledge of certain accounts
- Contributed to weekly meetings to further improve sales process
- Created informative product presentations for sales reps and their clients
- Worked with team of sales reps in order to enhance customer experience
- Lead product demonstrations to provide effective ways of understanding all of Kodak's products
- Acted as account manager by building strong relationships with each customer and assisting them with any needs or concerns.
Education
BACHELORS OF SCIENCE - Marketing
ST. JOHN FISHER UNVIVERSITY
Rochester, NY12.2017
Skills
- Project Management
- Collaboration
- Communication oral and written
- Creativity
- Analytical and critical thinking
- Attention to detail
- Problem solving
- Writing
- Data analysis and analytics
Websites
Timeline
ADVANCEMENT CONTENT MARKETING DIRECTOR
SUNY GENESEO
07.2021 - Current
SR DIGITAL MARKETING AUTOMATION SPECIALIST-LEAD GENERATION
FRONTIER COMMUNICATIONS
04.2020 - 07.2021
MARKETING SPECIALIST
FRONTIER COMMUNICATIONS
02.2019 - 04.2020
SOUTHEAST REGIONAL SALES MANAGER
VARDATA LLC
09.2018 - 02.2019
SALES ACCOUNT SPECIALIST
EASTMAN KODAK
06.2018 - 09.2018
SALES SUPPORT SPECIALIST
EASTMAN KODAK
01.2018 - 06.2018
BACHELORS OF SCIENCE - Marketing
ST. JOHN FISHER UNVIVERSITY
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