Gina Blair

Built Product organization from the ground up alongside CTO. Spearheaded development of innovative solutions for sales and marketing users managing large data sets to target their ideal prospective customers.

Revenue Growth

• Increased the customer retention rate by 42% by developing and creating documentation for open APIs and connectors.

Team Management & Mentorship

• Hired, managed and coached a global team of 10+ Product Managers, UX/UI Managers, and QA Engineers building a lead generation platform for enterprise technology companies (e.g., Google, Dell, HPE).
• Created the company's intranet to enhance employee onboarding in response to tenfold growth.

Roadmapping and GTM

• Led product roadmapping and spearheaded cross-functional go-to-market initiatives, collaborating with Sales, Marketing, Customer Success, and Delivery stakeholders.
• Partnered with The Trade Desk to develop a leading DSP solution utilizing account-based targeting. Migrated 100% of customers from the legacy DSP and saw a 250% increase in CTR.

Operations Management

• Transformed team structure to adopt agile principles, defining roles using RACI and implementing a new software development life cycle (SDLC), resulting in a 60% reduction in team meetings and more efficient product development cycles.
• Led RACI team to develop new best practices and processes, resulting in increasing releases from every four months to daily.

Technical Product Management

• Led the strategy and technical implementation of migrating Jira from the parent company's on-prem instance to the cloud, granting the team full autonomy over the software's configuration for optimal usage.

Led the company's expansion into digital marketing products including display advertising, email, virtual events, content syndication, and direct mail, while integrating resources from the acquisition of two agencies. Achieved a 100x growth in product revenue, increasing it from $250,000 to $25 million in five years.

Team Management & Mentorship

• Built a global team from the ground up of 30+ members across North America, Europe, Australia, and Central America.

Marketing and GTM Strategy

• Collaborated with leading technology clients such as Google, Dell, Oracle, LogMeIn, and SAP to automate lead generation for hundreds of thousands of monthly leads.
• Managed the first go-to-market partnership for promoting remote collaboration using Cisco WebEx on Verizon's network, overseeing the campaign's creation and execution while coordinating across both organizations.

Technical Project Management

• Completed Eloqua master courses and led the technical and strategic implementation to replace Pardot, the former marketing automation platform, for a global rollout.

Managed the rebrand for the Web of Science. Partnered with Google for the GTM of reciprocal linking of Google Scholar and Web of Science.

Cross-Functional Collaboration

• Collaborated with Product Marketers across Europe, Asia Pacific, Latin America, and North America to support global sales with region-specific demand generation.

Marketing and GTM Strategy

• Managed the go-to-market for the Web of Science and Google Scholar Collaboration, including sourcing and training beta users and speakers, developing the marketing plan, and hosting the launch webinar, which garnered over 10,000 views in two months.
• Managed and executed multi-channel, localized campaigns including email, Search Engine Marketing (SEM), social media, digital advertising, event promotion, and microsites for both the product and corporate website.
• Partnered with the Public Relations team to draft press releases, develop thought leadership materials, and conduct interviews with world-renowned scientists.

• Executed the marketing and event strategy for a newly acquired premier ergonomics conference, facilitating the company's expansion into new markets.

• Recognized as the organization's top salesperson for medical devices and training courses. Personal retention rate was 92% after a 35% increase from previous year's prices.