GINA BOROVICA
Painesville,OH
Summary
Motivated Sales and Marketing Executive with experience driving profits through relationship-building and targeted sales plans. Dedicated veteran at attracting new business and boosting retention through customer management, market research and on-point advertising campaigns. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Devoted to giving every customer a positive and memorable experience. Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.
Overview
27
27
years of professional experience
Work History
Director of Sales and Marketing
MERRITT
Mentor, Ohio
10.2012 - Current
- Execute strategic plans to achieve sales targets effectively.
- Analyze market trends to identify new business opportunities and target demographics.
- Oversee budget allocation for sales and marketing initiatives, ensuring optimal resource use.
- Build and maintain strong relationships with key clients to enhance customer loyalty.
- Assess customer feedback and identify areas of improvement in service delivery.
- Monitor competitor activities and create strategies accordingly.
- Manage relationships with vendors to ensure quality services at competitive rates.
- Pursue and generate revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Advise executive team on industry best practices related to sales and marketing.
- Maintain accurate records of all sales activities using CRM software.
- Manage estimating department; qualify incoming RFPs, prepare proposals, and negotiate with clients and vendors.
- Produce valuable content for online presence, boosting engagement and visibility.
- Educatedemployees on brand strategy, promoting alignment with company vision.
- Coordinate company meetings, summer picnics, and holiday parties for 250 employees across three locations.
- Plan and execute client events in multiple U.S. cities, accommodating 12 to 500 attendees.
Sales Manager|Director of Marketing
BRAND CASTLE
Bedford Heights, Ohio
05.2011 - 09.2012
- Expanded distribution channels while cultivating opportunities with existing customers.
- Developed private label programs for Target, Walmart, and Cost Plus World Market.
- Negotiated contracts with customer buying organizations to enhance profitability.
- Managed three established gourmet brands, focusing on product quality and market reach.
- Led a diverse team of marketing employees, freelance designers, and vendors to foster innovation.
- Orchestrated development of a new Disney product line to broaden market presence.
- Identified new partnerships with Sanrio, Disney, Kellogg’s, and Rudolph to boost sales performance.
Director of Product Development
TWIN SISTERS PRODUCTIONS
Stow, Ohio
10.2008 - 05.2011
- Spearheaded sourcing for over 100 SKUs across various formats.
- Identified and established vendor partnerships, negotiating optimal pricing agreements.
- Refined product design to control costs and enhance profitability.
- Developed comprehensive business plans, leading cross-functional teams in product development initiatives.
- Orchestrated transition during acquisition, coordinating SKU rationalization and inventory reduction.
- Analyzed and redefined gate tracking process, streamlining cycles and reducing product development timeline by 45 days.
Executive Assistant to the President
THE AMERICAN GROUP
Fairlawn, Ohio
09.2006 - 10.2008
- Provided creative and technical support for marketing materials and presentations.
- Supported President, CFO, and Director of Sales in strategic initiatives.
- Attended meetings with President, compiling detailed minutes for future reference.
- Processed expense reports to ensure accurate financial tracking.
Executive Assistant|Promoted to Chief of Staff
ZUKO
Cleveland Heights, Ohio
01.2005 - 06.2006
- Orchestrated comprehensive office setup, including location selection, design, and installation of furniture and technology within budget constraints.
- Maintained product development schedule to ensure timely project progression.
- Served as liaison among marketing department, design firm, and global vendors to uphold high-quality consumer products.
- Managed executive calendars, coordinating domestic and international travel and preparing presentations.
- Executed various executive support tasks, addressing sensitive business and personal requests with confidentiality.
Assistant Product Manager
DESIGNWARE
Cleveland, Ohio
11.2002 - 12.2004
- Developed themed party program, resulting in exclusive 16’ retail display featuring 20+ new product formats.
- Implemented efficient vendor communication process for order status across purchasing and distribution departments.
- Conducted market research to identify emerging trends and consumer preferences.
- Led special project team focused on innovative branding and creative strategies for greeting cards.
- Presented style guides and strategic initiatives to employees to drive revenue growth.
Executive Assistant|Promoted to Product Manager
TAPPER
Bedford Heights, Ohio
09.1998 - 10.2002
- Analyzed production costs to create annual budgets, negotiating vendor contracts to reduce expenses by 25%.
- Led seasonal program production for mass merchandisers, generating $2.5M in incremental revenue.
- Managed international sales programs by researching specifications and streamlining product execution, achieving $1M in sales from UK and Australia shipments.
- Provided administrative support to President and Senior Vice President, ensuring efficient operations.
- Coordinated complex travel arrangements and processed expense reports accurately.
- Arranged meetings by determining locations, negotiating space contracts, and organizing catering services.
- Coached administrative staff as a resource for company policies, processes, and tools.
- Facilitated communication across teams to enhance collaboration and efficiency.
Skills
- Effective communication
- Workload prioritization
- Strategic planning
- Intuitive decision-making
- Attention to detail
- Innovation
- Forward thinking
- Negotiation skills
- Insight and analysis
Timeline
Director of Sales and Marketing
MERRITT
10.2012 - Current
Sales Manager|Director of Marketing
BRAND CASTLE
05.2011 - 09.2012
Director of Product Development
TWIN SISTERS PRODUCTIONS
10.2008 - 05.2011
Executive Assistant to the President
THE AMERICAN GROUP
09.2006 - 10.2008
Executive Assistant|Promoted to Chief of Staff
ZUKO
01.2005 - 06.2006
Assistant Product Manager
DESIGNWARE
11.2002 - 12.2004
Executive Assistant|Promoted to Product Manager
TAPPER
09.1998 - 10.2002
Similar Profiles
Dayna WhitakerDayna Whitaker
Settlement Specialist at Merritt & Merritt Law FirmSettlement Specialist at Merritt & Merritt Law Firm
Richard MuellerRichard Mueller
Electrical Apprentice at Merritt ElectricElectrical Apprentice at Merritt Electric
RAFAEL GOMES DA COSTARAFAEL GOMES DA COSTA
Door Specialist at Merritt Garage Doors and Services, IncDoor Specialist at Merritt Garage Doors and Services, Inc
Inarah DolanInarah Dolan
Pizza Maker at Pizza HutPizza Maker at Pizza Hut
Caroline AdomaitisCaroline Adomaitis
Clinical Nursing Instructor at Lakeland Community CollegeClinical Nursing Instructor at Lakeland Community College