Gina E. Fielder
Centennial,USA
Summary
Dynamic Senior Product Manager with a proven track record of driving product launches that exceed membership and revenue goals. Expert in product lifecycle management and strategic planning, leveraging data analysis and effective communication to enhance market share and stakeholder engagement. Recognized for leadership in cross-functional collaboration and innovative solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Elevance Health
Denver, CO
03.2024 - Current
- Led launch of innovative product, exceeding Year 1 membership by 140% and revenue by 130%.
- Developed comprehensive product roadmaps aligning with business objectives and growth opportunities.
- Served as key contact for sales support and collateral development initiatives.
- Utilized diverse data sources to track KPIs for product health reporting.
- Evaluated potential expansion into another line of business, recommending against proceeding.
- Analyzed competitor products to guide strategic decision-making processes.
Portfolio Manager
BSWIFT
Denver, CO
11.2021 - 09.2023
- Directed daily operations for benefits enrollment platform, collaborating with business to define priorities.
- Managed four product owners, overseeing scrum activities and sprint management for successful releases.
- Oversaw two upgrades to enrollment platform in 2023, coordinating with customer experience team.
- Facilitated weekly governance calls with stakeholders to exchange critical information and gather feedback.
- Led development and execution of release-week webinars for employees on new products and features.
- Engaged in leadership committee focused on improving metrics and KPIs for major releases.
Product Manager
AETNA / CVS HEALTH
Denver, Colorado
06.2019 - 11.2021
- Oversaw commercial product portfolios for Aetna in Colorado, Illinois, Kansas, and Missouri, managing strategy development and execution.
- Served as key operational team member for product launch in Kansas City and St. Louis, integrating CVS assets to enhance close ratio by 20% and member acquisition by 30%.
- Consulted with enterprise analytics team on business requirements for digital asset development.
- Led creation of marketing materials for each market to support product launch and sales initiatives.
- Analyzed healthcare data to identify stakeholder pain points and define strategic direction.
- Collaborated with local teams to develop multi-year strategies that expanded market share with new products and phased out legacy offerings.
- Developed 2020 product portfolios, enhancing value while achieving a 10% price reduction and improving client retention.
- Coordinated channel, sales, and marketing plans across local market teams to target priority opportunities.
Product Marketing Manager
DELTA DENTAL OF COLORADO
Denver, Colorado
08.2013 - 01.2019
- Advocated for continuous improvement in product offerings and customer experience across individual and group plans.
- Established strategic marketing role, enhancing departmental capabilities.
- Engaged with healthcare innovation community in Denver to promote Delta Dental and oral health initiatives.
- Led new product introduction and promotion plan for 2019, resulting in 25% sales increase.
- Collaborated with local market teams to develop multi-year strategy for growing commercial market share.
- Coordinated with cross-functional teams to create integrated channel and marketing plans targeting priority opportunities.
- Served as lead within sales and client services, delivering marketing strategies and product expertise.
- Recognized for leadership in new product development and marketing efforts in 2018.
Education
M.B.A. - Marketing and International Business
NORTHWESTERN UNIVERSITY, J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT
Evanston, IllinoisB.A. - Psychology
TULANE UNIVERSITY, NEWCOMB COLLEGE
New Orleans, LouisianaSkills
- Product lifecycle management
- Data analysis
- Strategic planning
- Cross-functional collaboration
- Stakeholder engagement
- Critical thinking
- Effective communication
Websites
Certification
- Certified Scrum Product Owner, Scrum Alliance
- Optimal Product Management and Product Marketing, 280 Group
- Lean Six Sigma Yellow Belt, CVS Health
- Design Thinking Certification, University of Virginia
Professional Development
- Leadership Program, Colorado Business Community for the Arts
- Intentional Leadership Program, Employer's Council
Timeline
Senior Product Manager
Elevance Health
03.2024 - Current
Portfolio Manager
BSWIFT
11.2021 - 09.2023
Product Manager
AETNA / CVS HEALTH
06.2019 - 11.2021
Product Marketing Manager
DELTA DENTAL OF COLORADO
08.2013 - 01.2019
M.B.A. - Marketing and International Business
NORTHWESTERN UNIVERSITY, J.L. KELLOGG GRADUATE SCHOOL OF MANAGEMENT
B.A. - Psychology
TULANE UNIVERSITY, NEWCOMB COLLEGE
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