Gina Ford
Nevada City,CA
Summary
Product Development ∙ Production Management ∙ Retail Ownership ∙ Sales Management Global business professional with unique entrepreneurial background and mindset. Versatile skills in creative problem solving, brand management, and communication. Comprehensive understanding of business operations and dynamics. Highly adaptable, self motivated and thrives in team-driven environments.
Overview
19
19
years of professional experience
Work History
Owner Operator
His + Hers Clothing Store
01.2018 - Current
- Curates premium brands, for both men and women, transforming Grass Valley into a thriving retail destination
- Develops in-store vision to create immersive and inviting shopping experiences for customers
- Manages all operations and leads buying decisions for diverse product offerings
- Business has doubled in annual revenue since opening
- Despite obvious hardships throughout COVID, business thrived
Owner Operator
William Ford Construction Inc
01.2013 - 01.2018
- Co-founded and managed a custom home construction business, overseeing all business operations
- Managed customer interactions, bids, invoicing, payroll, and accounts payable
- Business grew from small remodels to large multi-million dollar builds in Truckee and Tahoe area
- After implementing procedures to ensure success through each project, was able to hire individuals to take over responsibilities within the business
National Sales Manager
GreenSmart
01.2010 - 01.2011
- Drove brand growth in education and electronics sectors by expanding key accounts
- Collaborated closely with independent sales groups, forecasting sales trajectories and market trends
- Played a critical role in bridging the gap between product development and sales teams
- Managed trade show coordination, product marketing, and customer relationship management
Freelance
INA International, Ltd
01.2009 - 01.2010
- Led the creation of comprehensive line plans, optimizing production purchase orders and delivery timelines
- Cross-functional liaison with Hard Goods Production Managers, Creative Directors, and Sales Managers
- Streamlined SKU management, enhancing efficiency and accuracy
- Managed international key account drop shipments and facilitated a smooth transition during company acquisition
Production Manager
Access Distribution
01.2006 - 01.2009
- Directed the development of multiple softgood lines across eight skate and snowboarding brands
- Managed the entire lifecycle of soft goods lines, from initial concept to final production
- Collaborated with Creative Directors, Brand Managers, Marketing, and Sales Teams to bring products to life
- Coordinated trade shows, leading the sales team and ensuring timely procurement of samples
- Created product messaging for catalogs and online sales
Operations Manager
Next Level
01.2005 - 01.2006
- Pioneered the design and launch of successful retail store within a four-month timeline
- Oversaw all aspects of the store, including inventory management, pricing, buying, and merchandising
- Developed and streamlined operational processes for a successful grand opening and first-year operations
Education
Liberal Studies
National University
Small Business Management
California State University - Long Beach
Long Beach, CALiberal Studies
California State University - Chico
Chico, CASkills
- Development and management of production for multiple seasonal cycles
- Line plan, SKU development and maintenance
- Merchandising assortment strategies for technical outerwear and street-wear lines
- Overseas factory sourcing and strong supplier communication
- Margin and product costing report development and maintenance
- Production calendar creation and maintenance
- Market analysis in order to identify growth opportunities
- Develop seasonal product knowledge for sales team and customers
- Sales team training and trade show coordination
- Detailed product specification management (BOM, trims, lab dips)
- MS Suite ∙ FTP Management ∙ Gold Mine ∙ Google Suite ∙ QCS Data Management
Timeline
Owner Operator
His + Hers Clothing Store
01.2018 - Current
Owner Operator
William Ford Construction Inc
01.2013 - 01.2018
National Sales Manager
GreenSmart
01.2010 - 01.2011
Freelance
INA International, Ltd
01.2009 - 01.2010
Production Manager
Access Distribution
01.2006 - 01.2009
Operations Manager
Next Level
01.2005 - 01.2006
Liberal Studies
National University
Small Business Management
California State University - Long Beach
Liberal Studies
California State University - Chico
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