GINA FORD
Orlando,FL
Summary
Marketing specialist with proven success at Performance Foodservice, known for developing impactful promotional campaigns and increasing brand visibility through strategic social media management. Expertise in data analysis and team collaboration drives growth and enhances employee engagement. Consistently ensures successful execution of marketing initiatives.
Overview
42
42
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Performance Foodservice
01.2019 - Current
- Developed marketing materials for promotional campaigns and product launches.
- Collaborated with sales team to create targeted marketing strategies.
- Analyzed market trends to identify opportunities for growth and improvement.
- Managed social media accounts to enhance brand visibility and engagement.
- Created engaging content for newsletters and email marketing campaigns.
- Organized promotional events to increase brand awareness and customer engagement.
Reservations and Dispatch Supervisor
Tran Star Transportation Co
01.2014 - 12.2019
- Assisted VP of Sales & Client Services with managing the Reservation & Dispatch Team
- Contact for VIP's and corporate groups', including contracted clients at USTA, American Express, and Orange County Convention Center
- Partnered with The Walt Disney Travel Company account to manage guest issues and weekly billing process
Operations Assistant
Walt Disney World Co.
Disney, OK
01.1984 - 12.2013
- Developed and executed all local and global recognition programs
- Responsible for planning all cast events including Trade Shows, Benefit Sessions, Blood Drives and Cast Picnics
- Networked with outside food and merchandise vendors for tradeshows and cast events
- Created and design resort newsletter, brochures and cast flyers for events
- Partnered with Barker Specialty for promotional products for events
Training Coordinator
All Star Sports/Fort Wilderness Resort & Campground
- Developed Food and Beverage operating guidelines and ensured their ongoing maintenance.
- Created training schedules for new hires and monitored progress throughout onboarding.
- Facilitated regulatory training sessions tailored to specific roles within the organization.
- Coordinated property welcome days for new hires, integrating Food and Beverage operations across venues.
- Oversaw customer service, food preparation, service operations, and financial transactions.
- Led operational activities, including break scheduling and completion of nightly paperwork.
- Designed training materials for staff orientation and professional development initiatives.
- Maintained accurate records of all trainings conducted.
- Collaborated with management team to determine appropriate learning objectives for each program.
- Assisted in designing, developing, and implementing new training methods and techniques.
- Managed budgeting activities associated with the development of new courses or programs.
- Promoted a culture of continuous learning and improvement within the organization.
- Implemented diversity and inclusion training programs to foster an equitable workplace environment.
Education
Business Management and Marketing (BS) -
University of Phoenix
Orlando, FL12.2006
Skills
- Computer literacy and database management
- Data entry and research
- Strategic planning and client communication
- Product marketing strategy
- Team development and collaboration
- Event marketing and promotion
- Microsoft Office proficiency
- Employee engagement and mentoring
- Interpersonal skills and communication
- Social media marketing and management
- Problem-solving and troubleshooting
- Organizational skills and attention to detail
Certification
Driver's License
Languages
English
References
References available upon request.
Timeline
Marketing Specialist
Performance Foodservice
01.2019 - Current
Reservations and Dispatch Supervisor
Tran Star Transportation Co
01.2014 - 12.2019
Operations Assistant
Walt Disney World Co.
01.1984 - 12.2013
Training Coordinator
All Star Sports/Fort Wilderness Resort & Campground
Business Management and Marketing (BS) -
University of Phoenix