Gina Grayum
Invitae
13
years of professional experience
Accomplished Sales Leader offering sales solutions expertise in genetics. Servant-based leader with an analytical approach to solving problems and building strong teams, recognized for effective leadership across high-performing team. Diligent in securing and retaining business by providing excellent support and attentive service throughout career.
Work History
US Sales Director - Women's Health
9 Years 1 Month- 2022 Promoted to US Sales Director - Women’s Health (110 direct reports)
- 2018 Promoted to Regional Director TX/LA (9 direct reports)
- Cross collaborations with marketing, training, commercial ops, SaaS and client services
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings
- Executed strategic plans
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis
- Exceeded sales goals through effective time management and resource allocations
- Solved complex problems to increase sales effectiveness and streamline business direction
- Hired, trained and built high-performing team of Regional Managers and Regional Directors
- Drove team of 11 direct reports to 100+% every quarter
Clinical Accounts Director
7 Months- Launched new preconception screen
- Educated Reproductive Endocrinologist on reproductive risk and variant gene dysfunction
- Next-generation sequencing
- Worked with donor agency partners
- Attended fertility conferences
- Elimination of Commercial Sales Force on August 1, 2017
Senior Genetic Sales Representative
5 Years 5 Months- 2016 Qualified for President's Club
- 2015 President's Club Winner
- 2013 Promoted to Senior Business Development Manager
- Launched the MaterniT21 Test, the first Non-Invasive Prenatal Test, October 2011
- Launched the MaterniT Genome Test, July 2015
- Educated clinicians about Non-Invasive Prenatal Test through Educational Dinner Seminars, Clinical meetings and In-services
- Developed strong relationships with OB/GYNs, Maternal Fetal Medicine Physicians and Prenatal Genetic Counselors
- Knowledge and experience in Prenatal Genetics
- Closed Large Institutions: Baylor College of Medicine, University of Texas Houston and University of Texas Medical Branch Galveston to secure market share in Houston
- Attended Texas Society of Genetic Counselors AEC, American College of Obstetrics and Gynecologist, National Society of Genetic Counselors AEC, University of Texas – Texas Two Step Conference and Baylor College of Medicine Transforming the Future of Women's Health & Fetal Medicine Conference
- Secured Partnership with Baylor Genetics Laboratory - 300 units per CQ
- Coached and mentored new Business Development Managers
- Participated in interviews for hiring of new sales professionals
- Guest Trainer for New Hire Training
- Career Development Internship at Headquarters
- Senior Business Development Steering Committee
- Sequenom was acquired by Labcorp 2016
Surgical Sales
9 Months- Consulted with surgeons, demonstrate and teach cuff closures using RD 180 and TK Device Attended bariatrics, cardiac and gynecological surgeries
- Worked with hospital OR staff and hospital administrators
- Obtained PO from material management
- Developed business in a new territory selling minimally invasive surgical devices to hospitals
- Accountable for achieving forecasted sales objectives, maintaining and growing base business 45,000 over base line in Q4 of 2010
- 2nd Highest Revenue Generator in USA, with monthly sales averaging over 77k per month
Account Executive
1 Year 6 Months- Launched GenPap - a new technology for detection of abnormal cervical cells - HPV Screening
- Sold laboratory services to Women's Health physicians and facilities
- Responsible for sales and account management
- Hired and managed processors and phlebotomist
- Closed a 100k per month account during first month
- Top revenue generator in Western Region
- Start-Up Territory with no existing business.
Education
Bachelor of Arts - Organizational and Corporate Communications
Skills
Critical Thinking
Profitability Assessments
Corporate Social Responsibility
Sales Statistics Analysis
Sales Expertise
Sales Quota Management
Territory Expansion
Strategic Partnership
Business Development and Planning
Hiring and Staffing
Monthly Forecasting
Timeline
US Sales Director - Women's Health
Invitae
09.2017 - CurrentRead More
Clinical Accounts Director
GenePeeks
02.2017 - 09.2017Read More
Senior Genetic Sales Representative
Sequenom
06.2011 - 11.2016Read More
Surgical Sales
LSI Solutions - Women's Health
08.2010 - 05.2011Read More
Account Executive
GenPath Diagnostics, BioReference Laboratories
02.2009 - 08.2010Read More
University of Houston
Bachelor of Arts from Organizational and Corporate Communications
Read More