Gina Hull
Charlotte,NC
Summary
Creative and strategic communicator with experience in brand development, content creation, and project management. Proven ability to lead teams, manage creative workflows, and guide projects from concept through execution. Strong background in visual design, messaging strategy, and audience centered communication across print, digital, and experiential formats. Effective collaborator with experience mentoring peers, coordinating stakeholders, and aligning creative work with organizational goals. Driven to use thoughtful storytelling, clear communication, and strong leadership to build impactful brands and meaningful connections.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Public Relations Communications Intern
Charlotte Checkers Hockey Club
Charlotte, North Carolina
01.2026 - Current
- Coordinate social media content to engage fans, promote team initiatives, and support game day and community focused campaigns.
- Design and produce promotional graphics using industry standard design software to support digital, print, and in arena materials.
- Edit video content for social and digital platforms, creating short form and long form assets used in promotional and game day settings.
- Edit and manage a high volume photography workflow, processing over 700 professional sports images using Adobe Lightroom for timely publication and archival use.
Communications Consultant
UNC Charlotte
Charlotte, NC
12.2024 - Current
- Guided peers on writing and speaking assignments, collaborating with instructors to enhance learning outcomes.
- Built skills in communication, leadership, public speaking, and problem-solving through hands-on consulting and training.
- Completed professional development, including an ePortfolio, while networking with faculty and peers for career opportunities.
Founder & Marketing Strategist
Altai Agency
Charlotte, NC
01.2020 - Current
- Performed consulting services with 12 organizations.
- Consulted with business owners and professionals to boost revenue with the use of HubSpot for CRM.
- Enhanced brand visibility by 67% within the initial 3-month period for a non-profit organization through the implementation of a more impactful social media strategy.
- Designing, capturing, and launching content for 50+ events and products via social media, ad campaigns, and 7+ other channels.
- Https://altaiagency.squarespace.com/
Director of Photo and Video Production
Beatty Enterprises/Socially Global 365
, NC
09.2022 - 11.2025
- Traveled the country producing digital content.
- Collaborated with coaches to showcase players and company-specific events.
- Captured & edited visual content for multiple social media platforms.
- Set up lighting, props, and background for speaking events.
- Enhanced images and videos using various digital software programs.
Education
Bachelor of Arts - Communications; Minor in Sociology
University of North Carolina At Charlotte
Charlotte05.2026
Skills
- Adobe Creative Suite
- Merchandise Management
- Graphic Design
- Leadership
- Social Content Creation
- Communication Skills
- Campaign Concepting
- Brand Identity Development
- Trend Forecasting
- Social Listening and Trend Analysis
Certification
- Remote Pilot Certificate
- Adobe Certified Professional in Content Creation & Marketing
- Google Analytics Certification
- Hubspot Inbound Marketing Certification
- Federal Aviation Administration (FAA)- Part 107 Small UAS
- Ananas Academy Cocktail Service Skills
Leadership Experience
TEDx Charlotte, Speaker, Delivered a compelling talk on 'Provocative Persuasion: The Art and Impact of Sex-Driven Marketing',
- Engaging an audience of over 300 attendees.
- Demonstrated strong communication skills and the ability to convey complex ideas effectively.
- Contributed to the event's success and received positive feedback from attendees and organizers.
Charlotte Women's Rugby Team, President | External Relations Chair,
- Elected President after serving as External Relations Chair, leading a 40+ member collegiate club through strategic planning, event coordination, and university compliance.
- Oversaw recruitment campaigns and fundraising initiatives, securing sponsorships and increasing campus engagement.
- Managed the team's digital presence across Instagram, TikTok, and other platforms-boosting engagement by 60% with original content, player spotlights, and promotional campaigns.
- Directed match scheduling, travel logistics, and alumni outreach; organized social events and volunteer projects to enhance team culture.
- Designed graphics, captured media, and built a consistent brand identity that raised awareness and doubled tryout interest year over year.
Sports Club Executive Council, Member,
- Partner with University Recreation leadership to evaluate and approve sports club funding allocations and new organization proposals.
- Represent student athlete interests in council-level decisions related to policy, budgeting, and strategic planning.
- Assist in the coordination of leadership development workshops and professional training opportunities for sports club officers.
- Support leadership development initiatives and strengthen communication across 30-plus active sports clubs.
Affiliations
Ambassador, Morgan's Message—Charlotte, NC (2025-Present)
Accomplishments
Chancellor's List—UNC Charlotte, NC (Spring 2025)
Timeline
Public Relations Communications Intern
Charlotte Checkers Hockey Club
01.2026 - Current
Communications Consultant
UNC Charlotte
12.2024 - Current
Director of Photo and Video Production
Beatty Enterprises/Socially Global 365
09.2022 - 11.2025
Founder & Marketing Strategist
Altai Agency
01.2020 - Current
Bachelor of Arts - Communications; Minor in Sociology
University of North Carolina At Charlotte