Summary
Overview
Work History
Education
Skills
Timeline
Generic

GINA JULIANO

Los Angeles,CA

Summary

Experienced music industry professional with strategic and innovative artist and campaign development skills. Utilizes market analysis to drive consumer engagement. Creating exclusive imaging and brand building marketing strategies that align with digital and social media marketing goals.

Overview

26
26
years of professional experience

Work History

VP of Marketing & Promotion

Unleashed Music
02.2019 - Current
  • Develop and execute strategic and multi-channel integrated marketing campaigns for artists, driving acquisition, engagement, retention and revenue.
  • Increased brand awareness by developing and executing comprehensive marketing campaigns.
  • Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
  • Create paid media strategies for ad placements including digital, social, print and radio.
  • Create geo-targeted and worldwide Google Ads for videos and shorts.
  • Teach best practices for posting on social media platforms as well as help create compelling content.
  • Book local shows and festivals as well as purchase geo-targeted ads for show promotion and ticket sales.
  • Send out press releases, create promotions and contesting for single, video and album releases to press outlets, blogs, traditional and digital media for features, premieres and reviews.
  • Send music to PlayMPE for distribution to FM, streaming music platforms, radio promotion and SiriusXM.
  • A&R, band management, creative branding, imaging, social media marketing and promotion.
  • Collaborate with artist management, record labels, A&R representatives, videographers, photographers and creative teams to develop impactful marketing assets and maintain cohesive messaging throughout campaign execution.
  • Cultivate and manage relationships with key media partners, streaming platforms, radio stations, and digital influencers to maximize marketing reach and optimize customer acquisition costs within the region.
  • Optimize marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
  • Utilize data, metrics and analytics from Mediabase and Luminate.

Digital Marketing & Content Director

Spotlite Media
03.2017 - 02.2019
  • The Spotlite app was a song performance platform driven by performers vying for money through contesting. I curated successful digital marketing campaigns with compelling and exclusive content for entertainment clients.
  • Worked with Google App Store for successful launch of Spotlite.
  • Lead large-scale, multi-channel campaigns which directly correlated with sales and audience growth.
  • Implemented growth marketing tactics, playlist creation for streaming, content strategy, creating and collaborated on Global campaigns.
  • Created and managed blog, print, email, social media marketing content and strategy.
  • Strong SEO/SEM skills, data and analytics management to measure KPI’s and ROI.

Digital Strategy, Marketing & Promotion Director

Social Toaster
07.2012 - 03.2017
  • Social toaster allows users to post on multiple social media platforms at one time. I worked with labels and their promotional teams to create digital marketing campaigns.
  • Curated digital marketing campaigns for IDJMG, Warner Bros., Verve, Universal & Eleven Seven Music for artists including Motley Crue, Five Finger Death Punch, Celtic Thunder, David Foster, Austin Mahone & Shakira.
  • Gave clients important metrics and demographics of users on a weekly basis and maintained accounts by working directly with labels and management.
  • Analyzed social media data and consumer behavior to optimize marketing strategies, promotions and audience targeting.
  • Aligned efforts with labels PR and content teams to ensure consistent branding and messaging.

Director of Programming

Yahoo! Music
08.2006 - 07.2012
  • Curated and managed 150+ radio & 50+ video stations from all genres for music scheduling, playlist creation and streaming, while focusing on procuring new and maintaining established content. Including interfacing with various online partners, industry executives, public relations firms, key music influencers, media members and record labels.
  • Selected priority videos and features for the Y! Music and video home pages, viewed by millions. Worked on playlists, streaming and programming optimization, user engagement and retention.
  • Provided geo-targeted data to labels, booking agents and show promoters allowing them to drive tours through cities across America.
  • Used competitive analysis and strategic planning against our top online streaming music and video competitors: Pandora, Vevo, YouTube & Spotify.
  • Used Soundscan, Billboard and Mediabase to increase ratings and the ability for monetization as well as track and analyze data and metrics.
  • Managed programming staff and oversaw our video premieres, Then & Now and Early Edition features.
  • Worked with various departments including finance, editorial, marketing, promotion and audio production.
  • Obtained and curated exclusive content for the Maximum Performance blog from label partners, which increased our user base for these programs by 20%.
  • Worked with Editorial to produce our monthly Backstage Newsletter Organized with various international Yahoo! Properties (Movies, Sports, OMG, Shine, TV & our Española site) to cross-promote and share compelling content, resulting in increased ability for monetization.

Instructor

Ohio Center for Broadcasting
07.2004 - 08.2006
  • Taught all aspects of radio including production, programming, on-air broadcasting, promotion and talent development to students.
  • Worked with students to develop their talents and focus on attaining their desired position in the radio industry.
  • Promoted a positive learning environment by establishing clear expectations and maintaining consistent classroom management techniques.
  • Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
  • Boosted student performance by providing individualized support and targeted feedback.
  • Initiated new learning methods, eliminating instructional gaps and improving comprehension.
  • Tested and evaluated students on materials presented in workshops and classes.

Operations Manager & Program Director

WARQ FM & WMFX FM
01.2000 - 07.2004
  • Brought Classic Rock WMFX FM to #1 and escalated WARQ FM from a 3.9- 6.1 in the first Arbitron book.
  • Created & executed 360 marketing plans across various mediums for both stations including: billboards, print, TV, radio and online promotions.
  • Used Nielsen Soundscan, Mediabase, data analysis, metrics and call out research to adjust programming accordingly.
  • Worked with sales to create events for specific clients and legal to negotiate terms and contracts, slashing budgets for the stations.
  • Audio and video production for commercials, promos and imaging.
  • Produced festival shows and promotional events including booking talent, securing venues, budgeting, managing artist contracts, securing sponsorships and non-traditional revenue.

Education

BA - Communications – TV & Radio, Minor in Management

Purdue University
West Lafayette, IN

Skills

  • Deep understanding of the music industry landscape both locally and nationally
  • Integrated marketing and social media engagement
  • Content strategy and marketing analytics
  • Digital marketing and project management
  • Successful campaign planning, development and execution

Timeline

VP of Marketing & Promotion

Unleashed Music
02.2019 - Current

Digital Marketing & Content Director

Spotlite Media
03.2017 - 02.2019

Digital Strategy, Marketing & Promotion Director

Social Toaster
07.2012 - 03.2017

Director of Programming

Yahoo! Music
08.2006 - 07.2012

Instructor

Ohio Center for Broadcasting
07.2004 - 08.2006

Operations Manager & Program Director

WARQ FM & WMFX FM
01.2000 - 07.2004

BA - Communications – TV & Radio, Minor in Management

Purdue University

Similar Profiles

CREATE PROFILE
GINA JULIANO