GINA LARA
Pembroke Pines,FL
Summary
Accomplished entrepreneur and leader, adept in driving revenue development and process improvements, with a proven track record at GLOBAL GSM & WIRELESS. Leveraged negotiation and team leadership skills to scale operations and enhance market share. Excelled in creating innovative solutions and fostering customer-focused environments, significantly boosting client satisfaction and operational efficiency.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Founder
GLOBAL GSM & WIRELESS
Pembroke Pines, FL
01.2018 - Current
- Negotiated and closed deals with suppliers, clients, and other key stakeholders to optimize operational efficiency.
- Developed and executed strategies for scaling the business domestically and internationally.
- Optimized supply chain to reduce materials costs and improve distribution.
- Designed and launched innovative products and services, ensuring they meet market needs and customer satisfaction.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Marketing and Sales Manager
Hipercell Usa
Miami, FL
01.2015 - 01.2018
- Resolved customer complaints regarding sales and service.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Oversaw regional and local sales managers and staff.
- Oversaw budget allocation for all marketing initiatives in order to ensure cost effectiveness.
- Directed and coordinated products, services and sales activities.
- Created marketing campaigns to promote products, services, and brand awareness.
- Designed promotional materials such as flyers, brochures, catalogs, advertisements.
- Established relationships with industry influencers in order to drive brand visibility online.
- Developed and implemented strategies to increase customer satisfaction and sales growth.
Sales and Marketing Manager
LG Electronics Panama
Quito
07.2012 - 10.2015
- Built sales forecasts and schedules to reflect desired productivity targets.
- Defined marketing collateral and program strategies by working closely with product management teams.
- Spearheaded implementation, execution and growth of business channel partner program.
- Analyzed competitor activities in the market and identified opportunities for growth.
- Used change methodologies to increase sales and led projects for increased productivity.
- Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
- Supported sales team members to drive growth and development.
- Managed canvassing strategies to generate appointments for outside sales team.
- Developed and implemented sales strategies to target potential customers.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Oversaw regional and local sales managers and staff.
- Motivated and mentored employees to increase knowledge, skills and career potential within company.
- Collaborated with product development teams to create new products that meet customer demands.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Maintained relationships with existing clients by ensuring their needs are met on time.
- Developed partnerships with external organizations for joint promotions or collaborations.
- Monitored customer satisfaction levels through surveys and feedback mechanisms.
- Utilized various software and tools to streamline processes and optimize performance.
- Developed and implemented effective sales strategies to increase market share.
- Created and managed budgets for sales and marketing initiatives.
- Evaluated performance metrics such as revenue generation, customer acquisition rate. to measure success of initiatives taken up by the team.
Education
SALES - Business Administration
TECNOLOGICO DE MONTERREY
MEXICO02-2011
FINANCE - Business Management
TECNOLOGICO DE MONTERREY
MEXICO07-2010
TELECOMMUNICATIONS - TECHNOLOGY
TECNOLOGICO DE MONTERREY
MEXICO09-2009
Bachelor of Administration - Business Administration
UTE
QUITO07-1998
Skills
- Consulting
- Revenue development
- Marketing
- Process improvements
- Entrepreneurial and innovative
- Organizational structuring
- Customer focus
- Team leadership
- Negotiation
- Business administration
- Innovation management
Languages
Spanish
Native/ Bilingual
English
Professional
Certification
- Certification IA
Timeline
Founder
GLOBAL GSM & WIRELESS
01.2018 - Current
Marketing and Sales Manager
Hipercell Usa
01.2015 - 01.2018
Sales and Marketing Manager
LG Electronics Panama
07.2012 - 10.2015
SALES - Business Administration
TECNOLOGICO DE MONTERREY
FINANCE - Business Management
TECNOLOGICO DE MONTERREY
TELECOMMUNICATIONS - TECHNOLOGY
TECNOLOGICO DE MONTERREY
Bachelor of Administration - Business Administration
UTE
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