GINA LOCKWOOD
Orlando,FL
Summary
Accomplished and outcome-oriented Product Manager, highly regarded for managing strategic initiatives with challenging constraints and consistently driving results while delivering high quality user experiences. A user-centric and curious leader focused on integrating UX best practices, driving continuous improvement, and proactively mitigating risks. Known for the consistent development and delivery of exceptional digital products with high user satisfaction. A proactive and empathetic communicator with the capacity to lead and mentor diverse teams while building productive, professional relationships.
Overview
12
12
years of professional experience
1
1
Certification
Work History
PRODUCT MANAGER II
Hive
05.2021 - Current
- Introduced Early Access Program for new major features that allows early adopting product users to collaborate with product team for feature evaluation and feedback, resulting in 85% of adopting users preferring refactored over previous version.
- Grew NPS by average of 13 points and CSAT by 3% by observing user behavior/interactions and performing A/B testing and continuous data analysis to uncover pain points, inefficiencies, errors, and other problems.
- Initiated Professional Services value stream, which earned $40K+ in revenue in its first year; guided custom integrations between Hive and other third-party platforms, such as Power BI, Quickbooks, JIRA, Pendo, Gusto, and Salesforce.
- Built Ruby application that enabled users to create no-code integrations with Hive's API that earned $250K+ in revenue in its first year as a customer-facing product.
- Elevated renewal percentages for users of personally developed Ruby product; reduced churn rate by 1.2%, down to 0.5%.Manage product lifecycle for multiple products from concept through launch, applying understanding of product market fit based on market research and opportunity cost.
- Develop product roadmaps and strategies for major application components, including Hive's Resource Management app, Automation app, Forms app, and List View layout from concept to deployment and continuous improvement; assess DAUs, time-to-value, performance, product market fit, and user satisfaction.
- Attend and participate in high-level meetings to manage stakeholder expectations, define project scope, secure buy-in, and align with other departments to drive business strategy.
- Deliver 200+ features directly tied to customer pain points aimed at increasing onboarding efficiency, retention, and customer satisfaction.
- Consistently maintain efficient allocation of available resources across multiple products while effectively prioritizing issues, product roadmap, major feature development, and internally requirements across a team of 7 engineers.
- Provide product leadership to 7 offshore engineers; bridge communication with design and offshore QA team to accelerate delivery of product enhancements.
- Collaborate across functional units and departments to launch products and features on time, and to ensure alignment between sales, marketing, onboarding, and support.
- Continuously review sales and customer provided feedback in daily product meeting.
DIRECTOR of PRODUCTION
DESIGNZILLAS
05.2015 - 05.2021
- Supervised and directed a team of 20 production staff, with responsibility for recruitment, onboarding, and training to ensure successful integration, productivity, and adherence to best practices.
- Conducted performance evaluations to define strengths/weaknesses, suggest professional development/upskilling, and outline leadership/career advancement paths.
- Maintained oversight of an active portfolio of 40-50 retainers effectively, with a focus on streamlined operations, high profitability, and exceptional client satisfaction in various industries, including e-commerce for physical and digital products, education, and entertainment.
- Orchestrated 400+ custom UX-centered website builds using HTML, CSS, and JavaScript from conception to completion; commended for consistently delivering high-quality and timely results.
- Liaised with stakeholders throughout the project lifecycle to manage expectations, present progress/status reports, and resolve arising challenges.
- Devised custom reporting methods for the Production department, yielding clearer communication on project progress, portfolio health, and team performance.
- Transitioned the department from short-term contracts to retainer-based partnerships, bolstering annual recurring revenue (ARR) by 400%+.
- Automated the gathering and presentation of all health data for the Production department through API integrations with multiple third-party tools.
PROJECT MANAGER L2
ORANGE LAKE RESORTS
11.2012 - 05.2015
- Appointed as the ScrumMaster for two teams (local and offshore); optimized workflows by leveraging Agile methodologies and JIRA for project and support tasks; facilitated Scrum ceremonies to monitor milestone achievement, mitigate risk, remove impediments, celebrate successes, prioritize/delegate tasks, and outline next steps.
- Served as a Quality Assurance support resource for both teams to drive on-time project completion in accordance with corporate standards; identified, documented, and remediated defects and issues.
- Planned and executed all production changes and deployments to ensure seamless deployments.
- Administered technology teams' internal tools; coordinated the onboarding and offboarding of new users; developed and adjusted team processes and workflows.
- Investigated and resolved Support Team incidents as the Emergency On-Call Contact and Tier 3 triage.
- Contributed to the Agile transformation of the department, integrating up-to-date methodological practices and led team training/education.
- Established and scaled distribution channels in partnership with ODMs, OEMs, and embedded vendors.
- Generated custom analytics reports for development teams reflecting metrics such as lead time, cycle time, throughput, quality, cost, and estimation accuracy to inform strategic planning, decision-making, and continuous improvement.
- Cultivated and strengthened collaborative relationships with business partners through open communication and continuous coaching.
Education
Bachelor of Science - Software Engineering
University of Phoenix
Tempe, AZ12.2014
Skills
- Product Vision and Strategy
- End to End Feature Delivery
- Teamwork and Collaboration
- Onshore/Offshore Team Leadership
- Agile Software Development
- Product Lifecycle Management
- Stakeholder Management
- Roadmap Development
- User and UX Research
- Strategic Planning
- Timeline Management
- Data Analytics
Additional Information
Technical Proficiencies: Windows, Linux (Red Hat, Ubuntu), Mac OS, Microsoft Exchange, Active Directory, Microsoft Office Suite, Microsoft Project, Testflight, HTML, CSS, Javascript, SQL, CLI, Mongo, Node, Meteor, JIRA, Salesforce, Rest APIs
Certification
- Certified Scrum Master (2014)
- Project Management Professional (2011)
Accomplishments
- Best in Show: Web/Interactive – American Advertising Federation (2016)
- Gold Addy: Online/Interactive - American Advertising Federation (2016, 2018)
- Silver Addy: Online/Interactive - American Advertising Federation (2016, 2018, 2020)
- Employee of the Year - Orange Lake (2015)
Interests
Martial arts (competitive), hiking, kayaking, art, music, video games
Timeline
PRODUCT MANAGER II
Hive
05.2021 - Current
DIRECTOR of PRODUCTION
DESIGNZILLAS
05.2015 - 05.2021
PROJECT MANAGER L2
ORANGE LAKE RESORTS
11.2012 - 05.2015
Bachelor of Science - Software Engineering
University of Phoenix
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