GINA LONGO
Strategic Communicator | Former TV News Producer | Expert in Storytelling & Copy Editing
Havertown
Summary
Creative and highly skilled writer and editor with 35 years of experience crafting compelling, on-brand narratives for broadcast, digital, and print platforms. Adept at translating strategic concepts into captivating messaging that engages customers and delivers results. Skilled collaborator and problem-solver with a keen eye for detail and a deep understanding of best practices for digital and promotional copywriting.
Overview
35
35
years of professional experience
Work History
Lead Generator
Penn FS
Norristown, PA
11.2024 - Current
- Created marketing and sales copy for email, social media, and direct campaigns, aligning language with brand voice and marketing objectives.
- Developed compelling narratives that captured consumer interest and boosted lead generation.
- Utilized CRM platforms to track and optimize results.
Small Business Owner
Gigi Beer Markers
09.2011 - Current
- Created product messaging, branding, and promotional copy for online platforms, increasing online sales and visibility.
- Developed marketing materials for events and collaborated closely with vendors and customers.
Copy Editor / News Editor / Assignment Editor
NBC10, KYW Newsradio, CBS Philadelphia & Others
01.1999 - 01.2024
- Created and edited broadcast copy for daily newscasts, ensuring precision, clarity, and adherence to brand voice and style guides.
- Developed compelling narratives for breaking news across platforms (digital, radio, television), working closely with producers, reporters, and graphic designers.
- Collaborated cross-functionally with writers, editors, and art staff to produce compelling, deadline-driven stories.
- Maintained accuracy and consistency across platforms with meticulous proofreading and editing.
Owner & Marketer
The Helpful Gardener
Havertown, PA
05.2014 - 09.2018
- Created marketing copy and promotions for landscaping services, achieving increased brand awareness and sales.
- Developed and implemented a strong digital presence across social platforms and website.
Adjunct Professor, Communications
Wilkes University
Wilkes-Barre, PA
01.1997 - 01.1999
- Created lesson plans and guided students in producing well-written, clearly structured stories for media platforms.
Education
Bachelor of Arts - Communications
01.1989
Skills
- Copywriting & Editing
- Brand Voice Development
- Strategic Storytelling
- Advertising & Marketing Copy
- Digital, Print, and Broadcast Media
- Strong Attention to Detail & Grammar
- Consumer Insights & Data-Informed Copywriting
- Deadline-Driven Project Management
- Cross-Functional Team Collaboration
- Creative Concept Development
Additional Qualifications
- Strong proficiency in crafting advertising, digital, and broadcast copy.
- Skilled at prioritizing and managing multiple projects simultaneously.
- Adept in aligning creative storytelling with marketing objectives.
- Positive and collaborative team member passionate about delivering captivating consumer experiences.
Timeline
Lead Generator - Penn FS
11.2024 - Current
Owner & Marketer - The Helpful Gardener
05.2014 - 09.2018
Small Business Owner - Gigi Beer Markers
09.2011 - Current
Copy Editor / News Editor / Assignment Editor - NBC10, KYW Newsradio, CBS Philadelphia & Others
01.1999 - 01.2024
Adjunct Professor, Communications - Wilkes University
01.1997 - 01.1999
Wilkes University - Bachelor of Arts, Communications