Gina Masilotti
New York,NY
Summary
A dynamic and results-oriented Social Media Strategist with 8+ years of experience leading the development, management, and execution of comprehensive strategies for diverse brand channels. Driven by an unwavering passion for creative innovation and data-driven campaigns that fuel brand awareness, reach new audiences, build communities, and elevate engagement. Expertise extends across Instagram, TikTok, LinkedIn, Twitter/X, Threads and Facebook. Thrives on exploring the ever-evolving social media landscape, swiftly adapting to emerging trends and algorithm changes.
Overview
9
9
years of professional experience
Work History
Senior Social Media Manager
BENlabs
10.2022 - Current
- Directed social media strategies for BENlabs and TubeBuddy across Instagram, LinkedIn, TikTok, and X, totaling 300k followers
- Established channel-specific KPIs, tracking ROI, brand awareness, engagement and conversions
- Analyzed social performance data to inform and optimize creative strategy, yielding actionable insights
- Achieved 52% growth in social media audience, 370% more impressions and 36% increase in engagements YoY
- Managed team of 2, including full-time Social Media Coordinator and Community Manager, and part-time Content Creators
- Launched TubeBuddy’s TikTok channel, resulting in 190k+ views in just 4 months
- Enhanced social media-driven website traffic by 131%
- Orchestrated BENlabs rebrand strategy in January 2023, collaborating closely with brand team
- Streamlined reporting of social media KPIs, trends, and leads on weekly, monthly and quarterly basis
- Conducted competitive research to identify best practices, emerging trends, and opportunities in creator economy landscape
- Collaborated with like-minded companies and creators on co-marketing initiatives
Senior Social Media and Influnecer Manager
Misen
04.2021 - 06.2022
- Led social strategy for 120k+ Instagram and TikTok followers, achieving 25k increase in Instagram followers within one year
- Launched and rapidly grew TikTok channel to 40k followers in just one month
- Established channel-specific goals to measure KPIs, ROI, and brand awareness, driving data-driven strategy improvements
- Managed influencer program from planning and research to scheduling, contract negotiation, approvals, and reporting
- Introduced evergreen seeding program, yielding 59% response rate and 64% posting rate
- Worked with agencies to source influencers within $100k monthly budget, achieving 6.0 ROI
- Managed Influencer and Community Coordinator, overseeing research, sourcing, and outreach
- Sourced and onboarded content creators for user-generated content (UGC)
Head of Digital Marketing
The Lure Group
06.2017 - 03.2021
- Developed strategy across 4 Instagram accounts, totaling 250k+ followers, increasing one account from 37k to 98k followers in 2 years
- Managed content calendars to support company events, venue updates, and industry trends
- Served as main photographer for all photoshoots and social content
- Implemented new marketing strategies to attract new clients and enhance brand awareness
- Regularly engaged with users, strengthening customer relationships through DMs and comments
- Built influencer program, including campaign planning, creator research and outreach, content approval, and performance reporting
- Worked closely with PR team, organized events with local influencers and celebrities, and managed all communications
- Designed print and digital marketing collateral, including flyers, posters, ads, menus, event packages, decks and more
PR Manager and Social Media Content Creator
Winq
04.2016 - 06.2017
- Created pop culture, beauty and lifestyle related content for social polling app
- Created and managed organic social media accounts and maintained brand presence across all platforms
- Lead all public relation initiatives within company including but not limited to pitching clients and agencies and managing incoming inquiries
- Set up full marketing plans and PR reports on weekly basis to increase app downloads and keep current users engaged
- Ideated, composed and wrote Winq's weekly blog
Celebrity and Lifestyle News Reporter
Headlines & Global News
06.2015 - 04.2016
- Researched and wrote 9 articles per day based on trending topics and breaking celebrity news
- Conducted in person or phone interviews with celebrities, authors and lifestyle brand developers
- Promoted articles across all of HNGN's social media platforms and engaged with users
- Conducted industry research to write evergreen beauty and lifestyle articles and listicles
- Pitched clients, PR agencies and reps for interviews, press releases, launches, upcoming events, etc.
- Wrote SEO-rich content to generate views and comments
Social Media Marketing Intern
WeSnap Media
02.2015 - 05.2015
- Assisted team to develop brand's voice
- Helped create content and communicate brand's message across multiple social media platforms
- Helped build community, gain followers and collect user feedback on brand new app
Education
Bachelor of Science - English
SUNY Oneonta
Oneonta, NY05.2014
Skills
Social Media Platforms: Instagram, TikTok, LinkedIn, Twitter, X, Facebook and Threads
Publishing Tools: Sprout Social, Hootsuite, Buffer
Content Creation: Canva, CapCut
Project Management: Mondaycom, Asana
Reporting: Excel, Google Sheets, HubSpot, Social Pilot
Influencer Marketing Softwares: AspireIQ, Grin, Upfluence, #PAID
Timeline
Senior Social Media Manager
BENlabs
10.2022 - Current
Senior Social Media and Influnecer Manager
Misen
04.2021 - 06.2022
Head of Digital Marketing
The Lure Group
06.2017 - 03.2021
PR Manager and Social Media Content Creator
Winq
04.2016 - 06.2017
Celebrity and Lifestyle News Reporter
Headlines & Global News
06.2015 - 04.2016
Social Media Marketing Intern
WeSnap Media
02.2015 - 05.2015
Bachelor of Science - English
SUNY Oneonta
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