Gina Massaro
Levittown,PA
Summary
Hands-on Media Buyer with dynamic relationship building and organizational skills. Highly ambitious with a passion for planning and supervising diverse media campaigns. Results-oriented and proficient in developing creative marketing collateral for diverse projects.
Overview
6
6
years of professional experience
Work History
Executive Media Buyer
Perform[cb]
09.2021 - 09.2023
- Developed and executed media strategies for the two highest net profit accounts accounting for 60% overall monthly revenue
- Managed end-to-end media buying process, from identifying opportunities to post-campaign analysis
- Oversaw the implementation of digital campaigns, including programmatic advertising, social media strategy, and more
- Utilized A/B testing methods for various traffic types such as social, display, contextual, native, and search
- Conduct regular audits of marketing processes, identifying opportunities for optimization and cost reduction while maintaining quality and effectiveness.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
Assistant Softball Coach
The College Of New Jersey
01.2018 - Current
- Evaluate individual knowledge, skills, and strengths to assign team positions that maximize talent
- Assisted head coach in strategizing game plans, resulting in improved team performance and winning records.
- Capture and create content for social media
Client Account and Operations Manager
1SEO Digital Agency
04.2020 - 09.2021
- Oversee digital marketing process of over 150 accounts across varying industries
- Construct, analyze, and communicate reporting and multi-channel strategies to clients
- Managed day-to-day operations, including resource allocation, workflow management, and performance tracking
- Reduced turnaround time for project completion through effective resource allocation and team management.
- Collaborated with cross-functional teams to ensure seamless project execution, from concept to delivery, while maintaining high client satisfaction.
B2B and Internal Marketing Intern
Airline Hydraulics
05.2019 - 09.2019
- Strategized and executed internal events aimed at enhancing employee morale.
- Boosted brand awareness by developing creative marketing strategies and campaigns.
- Enhanced social media engagement through regular posting and audience interaction.
Education
Masters of Business Administration - Marketing -
Wagner College
Staten Island, NYBachelor of Science: Marketing -
Wagner College
Staten Island, NYSkills
- Cross-Channel Campaign Management
- Project Management
- Media Planning and Buying
- Market Research
- Cross-functional Collaboration
- Data Analysis and Reporting
- Budgeting and Cost Control
- A/B Testing and Performance Optimization
- Process Optimization
- Negotiations
Websites
References
available upon request
Timeline
Executive Media Buyer
Perform[cb]
09.2021 - 09.2023
Client Account and Operations Manager
1SEO Digital Agency
04.2020 - 09.2021
B2B and Internal Marketing Intern
Airline Hydraulics
05.2019 - 09.2019
Assistant Softball Coach
The College Of New Jersey
01.2018 - Current
Masters of Business Administration - Marketing -
Wagner College
Bachelor of Science: Marketing -
Wagner College
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