Summary
Overview
Work History
Education
Skills
Timeline
Generic

GINA NEY

VALENCIA,US

Summary

Experienced sales leader with expertise in driving revenue growth and optimizing operations and retail excellence. Inclusive of multichannel distribution, wholesale, brick and mortar, and open-sell environment. Expert in account management, sales leadership, and customer relations, with a proven track record of building high-performing teams and developing innovative strategies for maximizing profits. Passionate about fostering long-term customer engagement and ready to leverage extensive expertise in future endeavors.

Overview

38
38
years of professional experience

Work History

FIELD SALES DIRECTOR

Juice Beauty
Los Angeles, US
01.2023 - Current
  • Recruited, coached, and developed a dynamic sales force driving revenue to Ulta B & M through strong basic business and best in class eventing.
  • Develop and execute strategic sales initiatives while mentoring regional teams, optimizing territory coverage and enhancing client relationship management.
  • Complete ownership of sales budgets, inclusive of freelance, T&E, and P&L.
  • Foster team growth through personalized coaching, mentoring regional sales professionals to exceed performance metrics and strengthen client relationships.

Account Coordinator

Macy's Inc.
Los Angeles, CA
10.2022 - 01.2023
  • Hired and coached high-performing beauty and fragrance sales teams across eight locations.
  • Developed business strategies to increase market share effectively.
  • Monitored clientelling practices and provided targeted coaching to enhance performance.
  • Created call cycles aligned with specific business needs to drive sales.
  • Executed brand education training sessions to elevate product knowledge.
  • Maintained and enforced store and brand merchandising standards consistently.

SALES DIRECTOR

ODE Natural Beauty
Petaluma, US
04.2019 - 03.2020
  • Led the development and execution of strategic sales plans to penetrate new markets and expand customer base.
  • Effectively coached and mentored sales representatives to improve their sales skills and close rates.
  • Spearheaded market expansion initiatives through strategic sales planning, cultivating partnerships with key distributors and implementing targeted growth campaigns.

REGIONAL DIRECTOR

Stila Cosmetics
Los Angeles, US
06.2016 - 04.2019
  • Led a team of 100 sales executives and brand ambassadors to achieve 30% YOY increase in revenue, exceeding company targets.
  • Developed call cycles and selling strategies to maximize productivity and gain market share.
  • Tracking sales metrics, analyzing sales data, identifying performance gaps, and providing feedback to sales representatives to improve results.
  • Overseeing sales budgets, allocating resources effectively, and managing expenses to ensure profitability.

TERRITORY MANAGER

Elemis-Bliss-Remede
Los Angeles, US
02.2013 - 06.2016
  • Expanded territory reach, managed key accounts, boosted market penetration in regions.
  • Identified growth opportunities through market trend analysis, entered new market segments.
  • Developed strategic partnerships, enhanced regional market presence, drove sales growth.

GLOBAL WHOLESALE MANAGER

Senna Cosmetics
Los Angeles, US
01.2010 - 02.2013
  • Managed global wholesale operations, expanded distribution networks, and secured key retail partnerships.
  • Implemented data-driven sales strategies, enhanced key account management, negotiated major contracts.
  • Initiated customer rewards program, achieved significant market growth, improved customer retention.

REGIONAL SALES DIRECTOR

Stila Cosmetics
Los Angeles, US
05.1997 - 08.2000
  • Led US market entry for Stila, securing placement in top retailers, boosting brand visibility.
  • Built and guided a 200+ sales team, enhancing performance and achieving sales targets.
  • Designed impactful events, driving substantial market share growth and customer engagement.
  • Developed regional sales strategies aligned with corporate goals, ensuring consistent growth.

ACCOUNT EXECUTIVE

Estee Lauder Corporation
San Francisco, US
02.1987 - 05.1997
  • Managed strategic accounts, boosting revenue through client relations and market growth strategies.
  • Developed retail teams, achieving significant sales growth in store environments.
  • Implemented innovative account management solutions to address client needs and market challenges.

Education

ASSOCIATE OF ARTS -

Brigham Young University
Provo, UT
01.1989

Skills

  • Sales strategy
  • Sales forecasting
  • Budget management
  • Market analysis
  • Client relationship management
  • Performance coaching
  • Team leadership
  • Event planning
  • Brand positioning
  • Negotiation techniques
  • Training development
  • Recruiting
  • Performance management
  • Goal setting and achievement

Timeline

FIELD SALES DIRECTOR

Juice Beauty
01.2023 - Current

Account Coordinator

Macy's Inc.
10.2022 - 01.2023

SALES DIRECTOR

ODE Natural Beauty
04.2019 - 03.2020

REGIONAL DIRECTOR

Stila Cosmetics
06.2016 - 04.2019

TERRITORY MANAGER

Elemis-Bliss-Remede
02.2013 - 06.2016

GLOBAL WHOLESALE MANAGER

Senna Cosmetics
01.2010 - 02.2013

REGIONAL SALES DIRECTOR

Stila Cosmetics
05.1997 - 08.2000

ACCOUNT EXECUTIVE

Estee Lauder Corporation
02.1987 - 05.1997

ASSOCIATE OF ARTS -

Brigham Young University