Summary
Overview
Work History
Education
Skills
Timeline
Generic
Gina Patterson

Gina Patterson

Amherst,VA

Summary

Dynamic sales professional with a proven track record at Wayfair, excelling in new business development and client relationship management. Achieved consistent lead generation success while fostering team collaboration. Skilled in strategic planning and persuasive selling, driving significant growth and enhancing customer satisfaction through effective communication and targeted sales strategies.

Overview

39
39
years of professional experience

Work History

Sales Development Representative

Wayfair
01.2022 - 01.2024
  • Maintained strong knowledge of company offerings, competitor products, and market positioning.
  • Achieved or exceeded qualified lead quota in both quantity and quality.
  • Brought in new customers continuously with excellent prospecting and lead generation skills.
  • Utilized CRM software to track all customer interactions and progress towards sales goals.
  • Participated in regular sales team meetings, providing updates on lead generation efforts.
  • Consistently met or exceeded monthly quotas for generated leads and scheduled appointments.
  • Scheduled meetings for account executives with qualified leads, ensuring smooth handoffs.
  • Collaborated with account executives to develop targeted sales strategies.

Sales And Training Executive

New Avon LLC
01.2007 - 01.2021
  • Delivered Sales Growth in the assigned territory of independent sales representatives and assigned retail locations.
  • Created strong and concise activation plans to meet and exceed sales goals for ULTA and Sephora stores
  • Belief Cosmetics.
  • Monitored sales performance metrics to identify areas for improvement.
  • Set individual sales targets for team members and monitored their progress regularly.
  • Coordinated training for Representatives and New District Managers.
  • Collaborated with subject matter experts to develop relevant content.
  • Established clear objectives for each training program or session.

Store Manager/ Training Manager

FOSSIL
01.2004 - 01.2007
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
  • Implemented strategies to drive changes and improvements and enhance performance.
  • Created a fun and exciting work environment for team members to understand their roles and responsibilities by providing training, coaching, developmental assignments, and resources as needed.
  • Hired and Trained new management teams for new store openings across the District and in the Region.

General Manager

The Gap
01.1996 - 01.2003
  • Structured internal operations and outlined policies and procedures.
  • Directed employee selection, retention and continuous improvement.
  • Planned strategies to achieve profitability, guest satisfaction and employee retention objectives.
  • Led teams by example to deliver exceptional standard of work.
  • Built strong, resilient team by identifying and onboarding highly qualified candidates for key positions.
  • Implemented successful training program to upskill employees.
  • Identified opportunities for growth and expansion within market.

Store Manager

LIMITED EXPRESS
01.1992 - 01.1997
  • Developed relationships in the Area that resulted in increased opportunities to participate in Area Marketing Events.
  • Established clear performance goals and metrics for revenue, P&L, customer service and customer retention.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Hired, trained and developed teams for new stores in the region.
  • Trained and supervised staff to ensure excellent service and teamwork.

Cosmetic Sales Manager

Belk Stores
01.1985 - 01.1992
  • Monitored inventory levels regularly to prevent stockouts or overstocks on popular items.
  • Created visually appealing merchandise displays that showcased new products and promotions.
  • Resolved customer issues promptly, ensuring high level of customer satisfaction.
  • Oversaw ordering process for all cosmetic products from various suppliers.

Education

Associate Of Arts - Interior Design

New York Institute Of Art And Design
New York, NY

Associate Of Arts - Fashion Merchandising

Brooks College
Long Beach, CA

Skills

  • New Business Development
  • Performance Management
  • Strategic Planning
  • Client Relationship Management
  • Business Networking
  • Brand Promotion
  • Effective Communication
  • Persuasive Selling
  • Sales team collaboration

Timeline

Sales Development Representative

Wayfair
01.2022 - 01.2024

Sales And Training Executive

New Avon LLC
01.2007 - 01.2021

Store Manager/ Training Manager

FOSSIL
01.2004 - 01.2007

General Manager

The Gap
01.1996 - 01.2003

Store Manager

LIMITED EXPRESS
01.1992 - 01.1997

Cosmetic Sales Manager

Belk Stores
01.1985 - 01.1992

Associate Of Arts - Interior Design

New York Institute Of Art And Design

Associate Of Arts - Fashion Merchandising

Brooks College

Similar Profiles

CREATE PROFILE