Summary
Overview
Work History
Education
Skills
Timeline
Generic

Gina Soden

Chicago,IL

Summary

A strong background in integrated marketing has allowed for development and implementation of creative, effective strategies that increase brand awareness and customer loyalty, drive sales and revenue growth for both well known brands and startups alike.

Leveraging retail media and social platforms to lead campaigns for various clients across multiple CPG industries, optimizing the performance and ROI of campaigns using data to ensure alignment with the client's brand and exceed goals.

Overview

6
6
years of professional experience

Work History

Senior Media Specialist

Bluechip
02.2022 - Current
  • Boosted brand visibility by developing and implementing targeted media strategies for 8+ Clients
  • Optimized media spending for maximum return on investment through careful analysis of more than 40 campaigns daily.
  • Enhanced audience engagement with compelling content across various platforms.
  • Streamlined workflow processes, resulting in increased efficiency and productivity within the team.
  • Established strong relationships with key industry partners to expand network and business opportunities.
  • Secured favorable media placements by skillfully negotiating contracts and rates with vendors.
  • Managed multiple high-profile client accounts, ensuring consistent delivery of exceptional results.
  • Mentored junior team members, fostering professional growth and development within the department.
  • Implemented digital advertising campaigns that drove measurable increases in website traffic and conversions.
  • Developed strong client relationships through consistent communication and attentive partnership.
  • Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
  • Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
  • Enhanced team productivity by streamlining processes and implementing time-saving strategies.
  • Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
  • Effectively communicated campaign progress, results, and insights with internal stakeholders and clients through detailed reports and presentations.
  • Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
  • Leveraged competitive analysis findings to make strategic recommendations that gave clients a competitive edge in the marketplace.
  • Balanced competing priorities and managed tight deadlines to consistently deliver high-quality results that met or exceeded client expectations.
  • Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
  • Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
  • Created promotional calendars outlining key events, promotions, and product launches throughout the year.
  • Increased online sales by developing and implementing targeted ecommerce marketing strategies.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Managed paid social media advertising campaigns to reach and engage target audiences.

Head of Sales and Marketing

Sugar Bliss
07.2021 - 02.2022
  • Boosted brand visibility with innovative marketing campaigns across digital and traditional channels.
  • Strengthened customer loyalty through exceptional account management and personalized service offerings.
  • Established key performance indicators to track progress towards organizational goals, adjusting tactics as needed for optimal results.
  • Analyzed market trends and competitive landscape to identify new opportunities for growth and expansion.
  • Implemented CRM systems to enhance customer data management, enabling more effective targeting of sales efforts.
  • Negotiated contracts with vendors and partners, securing favorable terms that supported company objectives.
  • Achieved significant cost savings by identifying inefficiencies in existing processes.
  • Sourced advertising opportunities to place adverts in press and social media.
  • Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
  • Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Developed comprehensive style guides to maintain brand consistency across all channels.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Collaborated with senior management to develop and implement marketing initiatives.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Developed artistic visual products while working within defined technical constraints.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Optimized email campaigns to increase open and click-through rates.
  • Actively participated in ecommerce conferences, webinars, workshops enhancing knowledge of emerging trends and technologies within the field.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.

Digital Marketing Manager

BuiltWorlds
07.2019 - 07.2021
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Increased conversion rates through thorough A/B testing of website design elements and calls to action.
  • Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
  • Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Developed data-driven marketing campaigns for improved client retention and brand loyalty.
  • Increased customer satisfaction by implementing a personalized CRM strategy for better communication and engagement.
  • Trained sales team on CRM tools, boosting productivity and lead conversion rates.
  • Streamlined internal processes by integrating CRM software with other business systems, enhancing team efficiency.
  • Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
  • Oversaw CRM platform updates and maintenance, ensuring optimal performance and minimal downtime.
  • Optimized website conversion rates through data-driven analysis and user experience improvements.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

E-Commerce and Social Manager

OnFemme ( Formerly Lindsey's Kloset)
01.2018 - 03.2019
  • Boosted online sales by upwards of 20% by implementing targeted marketing campaigns and optimizing website content.
  • Managed inventory control processes for seamless order fulfillment and customer satisfaction.
  • Enhanced user experience with intuitive site navigation, compelling product descriptions, and visually appealing design elements.
  • Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
  • Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
  • Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
  • Implemented effective search engine optimization techniques to increase organic site traffic and improve keyword rankings.
  • Oversaw the creation of high-quality visual assets for use across digital platforms, enhancing brand identity and consumer engagement.
  • Established a comprehensive social media strategy to promote products and interact with customers in real-time, driving brand loyalty.
  • Championed mobile-first initiatives to optimize the online shopping experience for an increasingly diverse device landscape.
  • Evaluated emerging e-commerce technologies, adopting innovative solutions that enhanced platform capabilities and delivered a competitive advantage.
  • Incorporated e-commerce objectives in social media platform management.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Devised creative promotional campaigns aligning with overall marketing objectives boosting sales during peak seasons.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.

Education

Merchandise Marketing

FIDM/Fashion Institute of Design & Merchandising
San Diego, CA
2014

Skills

  • E-commerce Advertising
  • Display Advertising
  • Social Advertising
  • Strategy Development
  • Advertising Campaigns
  • Budget Allocation and Forecasting
  • Performance Reporting

Timeline

Senior Media Specialist

Bluechip
02.2022 - Current

Head of Sales and Marketing

Sugar Bliss
07.2021 - 02.2022

Digital Marketing Manager

BuiltWorlds
07.2019 - 07.2021

E-Commerce and Social Manager

OnFemme ( Formerly Lindsey's Kloset)
01.2018 - 03.2019

Merchandise Marketing

FIDM/Fashion Institute of Design & Merchandising

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Gina Soden