Gina White
Urbandale,IA
Summary
Experienced political campaign manager driving strategic planning, and delivering measurable results. Adept at managing day-to-day campaign operations, coordinating with senior consultants, and guiding messaging, field, and scheduling decisions. Experienced in social media strategy, digital engagement, stakeholder relations, and volunteer team leadership. Recognized for strong leadership, clear communication, and the ability to thrive in fast-paced, high-pressure political environments.
Overview
24
24
years of professional experience
Work History
2025 MN Senate Campaign Manager
Dwight Dorau for MN
08.2025 - Current
- Direct daily campaign operations, ensuring seamless execution across all functions.
- Lead strategic planning, messaging, and execution for voter outreach and engagement.
- Oversee communications strategy across digital, press, and mail channels.
- Develop and deploy campaign materials, including website content, walk cards, direct mail, and email communications.
- Coordinate social media strategy and digital engagement initiatives.
- Serve as primary liaison between candidate, consultants, and key stakeholders.
- Represent campaign at public events, political functions, and community meetings.
- Recruit, train, and manage volunteer field and canvassing teams.
- Monitor timelines, budgets, and deliverables, escalating challenges proactively.
- Manage cross-functional collaboration across creative, digital, production, and political strategy teams.
Product Manager
IWCO
01.2024 - 01.2025
- Stood up and utilized a new stage-gate New Product Development process and tools – a framework to ideate, assess, and prioritize potential new products— to ensure newly developed products are the best they can be before they’re commercialized, grow IWCO’s market share, and provide value to customers
- Led the new product development process – working closely with engineering, design, marketing, and sales teams – from concept to launch, ensuring timely delivery of high-quality products, resulting in the successful development and launch of eight new products to-date
- Formed and executed a comprehensive product roadmap aligned with company goals
- Conducted market research and competitor analysis to identify opportunities and threats
- Instituted and led an internal, cross-functional innovation team meeting monthly, generating 48 potential new product ideas to-date, building on IWCO’s image and reputation as a dynamic, innovative, and creative company
- Designed the BETTERMailbox Samples & Leads Program, collecting direct mail from employees to generate sales leads (almost100 to-date), supply new product ideas (10 to-date), and engage employees
- Established customer personas and customer journey maps to support the creation of relevant sales tools to promote new product launches, including sell sheets, calculators, playbooks, samples, and a product catalog
- Participated in the development of a digital media repository with a cross-functional team to house all products and their attributes for historical and search purposes
2024 MN House Campaign Manager
Dwight Dora for MN
04.2023 - 11.2024
- Managed all aspects of day-to-day campaign operations and execution.
- Directed communications strategy, messaging, and voter outreach programs.
- Produced campaign materials, digital content, and direct mail pieces to support GOTV efforts.
- Coordinated social media planning, digital advertising, and online engagement.
- Built and maintained relationships with stakeholders, community leaders, and media.
- Led volunteer recruitment, training, and field operations to maximize voter contact.
- Oversaw budgets, timelines, and deliverables, ensuring alignment with campaign goals.
- Fostered collaboration among creative, digital, and field teams to deliver integrated campaign strategies.
Global Marketing Manager
3M COMPANY
01.2019 - 01.2023
- Supported $375M sign sheeting global portfolio
- Rejuvenated specification upgrade work by reengaging Global Government Affairs, creating a regulation playbook, whitepaper templates, new assets/content, an online specs/standards database, eModules, as well as global campaign for 17 focus states and 6 countries, resulting in Type XI spec upgrades achieved in Colombia, Thailand, Brazil, CT, GA, and TN, representing an estimated $5M in incremental annual revenue
- Spearheaded the development and commercialization of a new product introduction (NPI), resulting in over 100 net VOC insights, successful scale up and launch gate reviews, the creation and delivery of the launch package (three Product Bulletins, launch SKUs, digital printing settings documents, two flyers, web page content, social media content, bCom banner ad, and sample cards), as well as the US execution and launch.
- Implemented the procurement of competitive product for internal and external analysis, informing new messaging strategy and new marketing content and assets
- Facilitated a slip sheeting product change strategy and project in response to supply constraints, resulting in the execution of anew fulfillment plan, Tech Memo, new SKUs, as well as external and internal communication
- Systematized and standardized backorders allocation, prioritization, and management process with supply chain and manufacturing, resulting in ongoing informed and satisfied sales force and customers
Global Portfolio Manager
3M COMPANY
01.2014 - 01.2019
- Managed $107M global portfolio, 1300+ SKUs
- Led the development of marketing strategies and tactics, achieving 8.5% revenue CAGR (‘16-’18)
- Spearheaded new regulations in three countries ($117M opportunity) and drove progress in eight countries ($100M+ opportunity)
- Initiated and oversaw the next gen tier A product Insights project; development of CJMs and personas for use in a dojo
- Drove move from 55mm to 53.5mm wide product, increasing yield and approximately 4% cost savings (projected)
- Adopted, adapted, and launched the 3M Safe Guard product authentication program worldwide, delivered marketing campaign assets to subs for local replication, and directed campaigns in 3 focus countries (CN, IN, TH)
- Supported market tests and NPI launches in China, India, WE, US, and other ECE104 countries
US Marketer
3M COMPANY
01.2013 - 01.2014
- Managed $23M business, 1300+ SKUs, achieved 11% sales growth ‘14 vs. ‘13
- Developed and presented U.S. marketing growth strategy recommendations
- Delivered 2014 U.S. marketing plan including measurable objectives, strategies, and tactics
- Guided global partner collaboration to research and present recommendation for global marketing growth strategies
- Performed four customer visits to gather crucial reflective commercial product business VOC
- Collaborated and contributed to the success of the new product introduction process (OUS and US)
Program Marketing Specialist
3M COMPANY
01.2011 - 01.2013
- Designed and launched four new sales/marketing programs
- Established Marketing Roundtable program for TSSD marketing community to improve sales rep effectiveness
- Developed and executed durable sheeting portfolio’s yearly marketing plan
- Planned, executed, and tracked 2013 Global Marketing Excellence Award-winning upgrade marketing campaign, resulting in thetop tier mix increase from 13% to 15%, 9.9% growth in sales dollars, and 12.6% growth in unit year over year
- Managed the Engineer Grade reflective sheeting portfolio, sales of $5M
Marketing Program Manager
DELUXE CORPORATION
01.2006 - 01.2010
Marketing Communications Manager
DELUXE CORPORATION
01.2002 - 01.2006
Education
Bachelor of Science - Business
University of Minnesota
Certification - Product Management Leadership
University of St. Thomas
Leadership Development Program - undefined
3M Security & Graphics Business Group
Skills
- Campaign Strategy & Execution
- Voter Outreach & Engagement
- Political Communications & Messaging
- Digital & Social Media Strategy
- Fundraising & Donor Relations
- Stakeholder & Community Outreach
- Volunteer Recruitment & Training
- Budget & Timeline Management
- Cross-Functional Team Leadership
Timeline
2025 MN Senate Campaign Manager
Dwight Dorau for MN
08.2025 - Current
Product Manager
IWCO
01.2024 - 01.2025
2024 MN House Campaign Manager
Dwight Dora for MN
04.2023 - 11.2024
Global Marketing Manager
3M COMPANY
01.2019 - 01.2023
Global Portfolio Manager
3M COMPANY
01.2014 - 01.2019
US Marketer
3M COMPANY
01.2013 - 01.2014
Program Marketing Specialist
3M COMPANY
01.2011 - 01.2013
Marketing Program Manager
DELUXE CORPORATION
01.2006 - 01.2010
Marketing Communications Manager
DELUXE CORPORATION
01.2002 - 01.2006
Certification - Product Management Leadership
University of St. Thomas
Leadership Development Program - undefined
3M Security & Graphics Business Group
Bachelor of Science - Business
University of Minnesota
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