GINA WILCOX
Summary
Experienced with executive leadership and strategic planning. Develops and manages strategic growth for iconic brands. Utilizes innovative approaches to drive business growth and operational excellence. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
37
37
years of professional experience
Work History
VP of Licensing
Tommy Bahama
03.2022 - Current
- Responsible for $350 million in wholesale sales and $17 million in royalty.
- Create an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Manage a team of five: Licensing Director, Design, Marketing, Finance, and Product Development Manager.
- Collaborate with each Licensee to develop strategic initiatives and long term goals.
- Negotiate high-value contracts that maximized profitability.
- Manage financial planning and budgeting processes, ensuring fiscal responsibility.
- Formulate and execute strategic initiatives to improve product offerings.
Senior Director
Tommy Bahama
04.2006 - 02.2022
- Signed 25 new licenses. Researched, analyzed, negotiated, launched each business.
- Managed all aspects of the partnership: developed strategic business plans, oversaw merchandising, design, and all sales and royalties.
- Oversaw 10 licensed partnerships delivering $6.0 million dollars in revenue and 80% of volume.
- Grew the Home division from one to twelve licensees, more than tripling the Home business.
- Worked closely with marketing on all launch plans, packaging and marketing initiatives in order to drive business.
Executive Recruiter
Berglass Grayson
03.2005 - 03.2006
- Conducted candidate assessment based on skills, capabilities, attitude, aptitude and cultural fit.
Senior Director, Licensed Business & Retail Development
Polo Ralph Lauren
02.2002 - 02.2005
- Delivered $760 million in annual sales and royalty revenues of $60 million.
- Ensured all business needs were met by the Design team to ensure sales and revenue targets were met.
- Responsible for the maintenance of the core equities of the PRL Brand by all licensees.
- Collaborated with each licensee on line plans, design calendars, minimum presentation standards and overall strategy.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Vice President, Brand Management
Kramer Design Group
02.2000 - 01.2002
- Recruited to manage all aspects of client management and brand management for all projects.
- Analyzed each client’s business in order to develop a merchandising strategy.
- Collaborated with Design to ensure projects would deliver required business results.
- Clients included Donna Karan International, John Varvatos, Badgley & Mischka, Judith Leiber, Loewe, Waterworks and Arche.
Vice President, Retail Development
Donna Karan International
01.1999 - 01.2000
- Developed a cohesive merchandise coordinator program.
- Oversaw retail development for Donna Karan Collection and DKNY Women’s Men’s and Accessories generating $226 million in sales on an annual basis.
- Oversaw a team of 35 people and managed a P&L budget of $3.3 million.
Various Roles
Polo Ralph Lauren
01.1988 - 12.1998
- Director of Licensing
- Managed all aspects of the $130 million Ralph Lauren Children’s business. Launched the Women’s Swim business.
- Account Executive, Polo Menswear
- Responsible for all aspects of managing a $43 million dollar territory, increased wholesale sales by 26%, reduced returns by 66%.
- Regional Manager, Polo Menswear
- Oversaw a team of 8 Merchandise Coordinators and a $39 million dollar territory.
- Retail Analyst, Polo Menswear
- Provided each account with new strategies and recommendations in order to improve profitability and drive sales.
- Sales Coordinator, Polo Menswear, Women’s & Home Collection
- Responsible for the training of all in-store sales people in order to drive sales. Accountable for all in-store presentations.
Education
Bachelor of Arts Degree -
Wittenberg University
Skills
- Effective team leadership
- Relationship building
- Data-informed decision-making
- Strategic business development
- Negotiation and persuasion
- Skilled in contract negotiation
Timeline
VP of Licensing
Tommy Bahama
03.2022 - Current
Senior Director
Tommy Bahama
04.2006 - 02.2022
Executive Recruiter
Berglass Grayson
03.2005 - 03.2006
Senior Director, Licensed Business & Retail Development
Polo Ralph Lauren
02.2002 - 02.2005
Vice President, Brand Management
Kramer Design Group
02.2000 - 01.2002
Vice President, Retail Development
Donna Karan International
01.1999 - 01.2000
Various Roles
Polo Ralph Lauren
01.1988 - 12.1998
Bachelor of Arts Degree -
Wittenberg University
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