Gina Lacefield

Work History

Ty, Inc

10.2020 - 11.2024

Generated sales through face-to-face, call calling, and B2B contact with prospects and existing customers in convenience stores, Walgreens, CVS and HEB
Ability to work independently and adapt quickly and resourcefully to changing situations.
Worked with distributor key account managers, national account managers, and other distributor leadership to meet national accounts sales and distribution annual business plans by developing national and regional off-premise chain account programming where needed.
Adherence to CRM Platform for ALL in market store visits achieving monthly (160), quarterly (480), and annual goals (1,760), set for, but not limited to sales, distribution, displays and shelf space.
Create a territory plan that optimizes call routes, maximizes time in the field and ensure you are delivering a sales plan that meets performance targets
Developed a solid pipeline of accounts through diligent prospecting, increasing account list from twelve to over 150 in just six months
Serviced more than 150 accounts using strong prioritization and multitasking abilities.
Set up displays and signage to deliver interactive, engaging and memorable store experiences for shoppers.
Merchandised product to attract customers and boost sales.

Alorica

01.2019 - 10.2020

Case Management in automotive industry with General Motors
Utilized advanced CRM tools to track client interactions efficiently while maintaining detailed records of their individual goals, preferences, and concerns.
Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
Made up to 100 calls outbound and 50 inbound calls a day
Increased team metric goals from 60 % to reach 93 % and Maintained personal metrics above 95 %
Mentored junior advisors, fostering a supportive team environment focused on growth and learning.
Reduced repair times by communicating with dealerships and being an advocate for the customer to speed up repairs for their vehicle
Offered "Goodwill" to customers once the vehicle is repaired, such as offering extended warranties, maintenance packages, free subscriptions (Pandora, Onstar, I tunes, etc)
Conducted regular performance reviews, providing constructive feedback and coaching to facilitate continuous improvement among employees.
Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Evaluated employee performance and conveyed constructive feedback to improve skills.

ARS / Rescue Rooter Austin

06.2015 - 12.2018

Achieved #1 Sales in the Division several months consecutively
Closed over $50,000 in sales each month, including preparing contracts, scheduling and assisting customers with financing options
Developed and delivered engaging sales presentations to convey product benefits.
Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
Developed strong relationships with cross-functional departments to support successful project execution.
Led employee relations through effective communication, coaching, training, and development.

Houston Complete

05.2014 - 06.2015

Presented products to an average of 150 people per day at HEB and Randells
Improved company visibility by meeting with and engaging prospective customers
Trained new team members on company policies, procedures, and best practices in event management.
Set up and broke down promotional booths
Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
Increased brand visibility through strategic placement of promotional materials at high-profile events.
Conducted post-event evaluations to gather attendee feedback, leading to continuous improvement of future events.

ARS / Rescue Rooter Houston

08.2012 - 05.2014

Scheduled qualified appointments for air conditioning and energy efficiency products for the sales team in Home Depot
Worked with management to collaboratively reach target and exceeding personal and team quotas
Developed strong rapport with potential clients, fostering long-lasting relationships and repeat business opportunities.
Conducted on-site product demonstrations
Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
Educated consumers about product benefits, leading to increased interest and sales conversions.
Met or exceeded monthly sales goals by using dynamic interpersonal and tried and true persuasion skills.