Ginger Ady
North Platte,NE
Summary
Skilled Marketing Specialist driven to develop successful campaigns and marketing plans that satisfy and meet demanding objectives. First-rate attention to detail with a creative and growth mindset. Prepared to leverage 15 years of marketing experience to take on a dynamic new role.
Overview
17
17
years of professional experience
Work History
Freelance Marketer & Branding
Ady Marketing And Consulting
06.2016 - Current
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google, Facebook and other soical media platforms.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Identified growth opportunities and developed initiatives to increase market share.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Developed campaigns and specific marketing strategies for clients.
- Onboarded new team members and coached personnel in marketing tasks.
Group Tours and Convention Sales
Lincoln County Convention & Visitors Buearu
05.2010 - 06.2016
- Organized memorable and exquisite travel itineraries and vacations for high-level clients, celebrities, politicians and business executives.
- Developed campaigns and specific marketing strategies for clients.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Designed and implemented advertising and public relations activities.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Tracked trade show expenses to maintain budget.
- Identified appropriate marketing channels and target customers for campaigns.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared sales presentations for clients showing success and credibility of products.
Marketing Manager
Farm Bureau Fiancial Services
09.2009 - 05.2010
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Office Assistant
Lincoln County Visitors Bureau
02.2007 - 09.2009
- Completed clerical tasks such as filing, copying, and distributing mail.
- Interacted with customers by phone, email, or in-person to provide information.
- Maintained and updated office records, both digital and physical.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
- Ordered office supplies and kept office stocked with needed resources to operate smoothly.
- Scheduled and coordinated travel arrangements for office staff members.
- Processed incoming and outgoing mail and packages according to established procedures.
- Informed and supported business leaders through consistent communication and administrative support duties.
- Coordinated travel arrangements for staff members.
Education
Bachelor of Arts - Business Administration And Marketing
Chadron State College
Chadron, NE05.2009
Associate of Arts -
Mid-Plains Community College
North Platte 05.2006
Skills
- Marketing Analytics
- Social Media Best Practices
- Website Copy
- Inbound and Outbound Marketing
- Digital Media
- Administering Social Media Accounts
- Public Relations
- Event Logistics
- Brand Development
- Sales and Marketing Methods
- Blog Posts
- SEO Strategies
- Market Planning and Execution
Timeline
Freelance Marketer & Branding
Ady Marketing And Consulting
06.2016 - Current
Group Tours and Convention Sales
Lincoln County Convention & Visitors Buearu
05.2010 - 06.2016
Marketing Manager
Farm Bureau Fiancial Services
09.2009 - 05.2010
Office Assistant
Lincoln County Visitors Bureau
02.2007 - 09.2009
Bachelor of Arts - Business Administration And Marketing
Chadron State College
Associate of Arts -
Mid-Plains Community College
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