Ginger Phelps
Chicago,IL
Summary
Media Analyst with extensive experience in developing integrated marketing strategies, optimizing digital shopper campaigns, and leveraging data visualization tools to facilitate decision-making. Skilled in competitive analysis, look-alike modeling, and media effectiveness reporting. Adept at collaborating with cross-functional teams to drive strategic planning and enhance partner relationships.
Overview
6
6
years of professional experience
Work History
Media Analyst ||
Circana
05.2021 - Current
- Collaborated with cross-functional teams to develop integrated marketing strategies for 30 clients.
- Maximized campaign effectiveness with detailed reporting and data-driven recommendations.
- Created, executed, optimized and reported on digital shopper marketing campaigns for various CPG clients while utilizing proprietary Circana data, worked across 50 campaigns per quarter.
- Leveraged data visualization tools for presenting complex information in a clear and concise manner, facilitating better decision-making among stakeholders.
Media Analyst |
IRI
08.2019 - 05.2021
- Utilized proprietary point-of-sale data to build look-alike model audiences, incorporating purchase behavior analysis and behavioral segmentation to enhance targeting precision, creating 100 and upwards audiences per week.
- Conducted competitive analysis and leveraged market trends to refine marketing strategies and provide actionable insights for future campaigns.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Improved leadership skills by overseeing and mentoring junior team members during training exercises.
Associate Media Planner
Wavemaker - GroupM
06.2018 - 07.2019
- Researched and compiled competitive data through planning tools, such as: Kantar, Comscore, MRI and Google Analytics
- Analyzed media effectiveness of advertising campaigns and provided data-driven recommendations to further maximize future performance
- Created and presented media decks to 5 key clients thoroughly showcasing media plans and recommendations
- Collaborated closely with cross-functional teams, including creative, search, social and sales to develop and finalize comprehensive media strategies tailored to client needs
Education
Bachelor of Arts - Economics
Knox College
Galesburg, IL06.2018
Off-Campus Study - Marketing
Associated Colleges of The Midwest
Chicago, IL06.2017
Study Abroad - International Business
Foundation For International Education
London, England03.2017
Skills
- Market Research
- Media Analytics
- Data Visualization
- Strategic Planning
- Consumer Insights
- Cross Collaboration
Timeline
Media Analyst ||
Circana
05.2021 - Current
Media Analyst |
IRI
08.2019 - 05.2021
Associate Media Planner
Wavemaker - GroupM
06.2018 - 07.2019
Bachelor of Arts - Economics
Knox College
Off-Campus Study - Marketing
Associated Colleges of The Midwest
Study Abroad - International Business
Foundation For International Education
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