Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ginger Potter

Albuquerque

Summary

Results-driven professional with proven success in developing and executing strategic marketing initiatives that drive growth and engagement. Skilled in digital marketing, data analysis, campaign management, and cross-functional collaboration. Recognized for strong organizational abilities, adaptability, and a track record of delivering high-quality results under tight deadlines. Brings excellent communication skills, a collaborative mindset, and a commitment to continuous learning and professional growth.

Overview

15
15
years of professional experience

Work History

Educational Tutor

Varsity Tutors
07.2025 - Current
  • Supported students in achieving academic goals through personalized instruction and encouragement.
  • Maintained open communication with students, parents, and staff to foster a positive learning environment.
  • Guided students in developing effective study habits, time management, and organizational skills.
  • Prepared students for standardized exams with targeted strategies and focused review sessions.

Server

County Line of Albuquerque
06.2021 - Current
  • Demonstrated strong multitasking skills by managing multiple tables simultaneously without compromising service quality.
  • Served food and beverages promptly with focused attention to customer needs.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.
  • Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.

Marketing Consultant

Contractor
05.2017 - 05.2023
  • Developed and implemented strategic marketing plans using market research, situation analysis, and competitive intelligence to drive sales growth.
  • Executed targeted, multi-channel campaigns across email, social media, and Google Ads, increasing brand awareness and engagement.
  • Advised clients on branding strategy to ensure consistent messaging across all platforms and touchpoints.
  • Analyzed campaign performance using Google Analytics and other tools, delivering clear reports with actionable recommendations.
  • Researched markets and competitors to identify trends, opportunities, and strategic insights.
  • Created innovative, results-driven proposals and marketing solutions tailored to client business challenges.
  • Produced and maintained optimized website content to align with marketing objectives and improve online presence.

Marketing Program Manager

Motion Computing
03.2015 - 04.2017
  • Streamlined Salesforce CRM, accounting, and marketing workflows to measure ROI and improve lead generation tracking.
  • Managed marketing automation platforms, executing targeted campaigns and optimizing budget allocation.
  • Designed and launched Go-To-Market plans, product promotions, and sales collateral in partnership with cross-functional teams.
  • Led development, execution, and reporting of lead generation initiatives for Motion Computing and reseller partners.
  • Analyzed campaign and channel performance, applying data-driven insights to guide investments and improve results.
  • Enhanced marketing efficiency through process optimization, consistent branding, and personalized client communication plans.

OEM Partner Marketing Manager

Dell
01.2013 - 03.2014
  • Launched OEM Go-To-Market (GTM) plans that expanded Dell’s networking portfolio into full end-to-end solutions.
  • Managed $3.1M in partner marketing budgets, driving revenue through webinars, promotions, and training programs.
  • Designed and delivered training to enhance partner product knowledge and strengthen value proposition messaging.
  • Executed joint promotional and co-marketing campaigns, increasing customer acquisition and brand recognition.
  • Improved cross-department collaboration with streamlined tools and processes supporting partner marketing.
  • Optimized reporting processes to provide actionable insights into campaign performance and ROI.

Marketing Program Manager

Ericsson
03.2010 - 12.2012
  • Partnered with global managers to execute strategic campaigns and equip sales teams with clear product messaging and value propositions.
  • Developed and delivered 30 online courses, 40 videos, and 20 instructor-led sessions using Saba LMS and Camtasia, meeting tight deadlines with limited resources.
  • Led company website redesign, managing the agency relationship and overseeing content development and implementation.
  • Directed high-impact marketing initiatives, including events, podcasts, SEO, email campaigns, and social media, that increased website traffic by 85% and sales by 20%.
  • Managed six major events per quarter, overseeing logistics, vendor negotiations, budgets, KPIs, and post-event metrics.
  • Produced impactful sales collateral, creative assets, and marketing materials to support revenue growth and brand visibility.

Education

Bachelor of Science Degree - Business

California State University Northridge
Northridge, California

Master of Business Administration (M.B.A.) - Business Administration Candidate

University of Phoenix
Phoenix, Arizona
03.2026

Skills

  • Proficient in MS Office Suite
  • CRM Management: Salesforce, HubSpot
  • Design & Graphics: Adobe InDesign, Gimp
  • Digital Marketing: Google Analytics, Google Ads
  • Email Marketing Platforms: MailChimp, Constant Contact
  • Social Media Advertising & Content Management (WordPress, TeamSite)
  • Marketing Strategy Development & Brand Messaging
  • Competitive Analysis & Customer Segmentation
  • Data Analysis & A/B Testing
  • Content Creation, Copywriting & Editing
  • Strategic Planning & Marketing Analytics
  • Strong Communication, Collaboration & Problem-Solving Skills

Timeline

Educational Tutor

Varsity Tutors
07.2025 - Current

Server

County Line of Albuquerque
06.2021 - Current

Marketing Consultant

Contractor
05.2017 - 05.2023

Marketing Program Manager

Motion Computing
03.2015 - 04.2017

OEM Partner Marketing Manager

Dell
01.2013 - 03.2014

Marketing Program Manager

Ericsson
03.2010 - 12.2012

Bachelor of Science Degree - Business

California State University Northridge

Master of Business Administration (M.B.A.) - Business Administration Candidate

University of Phoenix

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