Ginger Potter
Albuquerque,NM
Summary
Detail-oriented business and analytics professional with experience supporting CRM systems, reporting, data analysis, and cross-functional business operations. Skilled in validating and analyzing data, developing reports and dashboards, documenting processes, and collaborating with stakeholders to improve efficiency and decision-making. Prominent user of Excel and Google Sheets with a strong focus on accuracy, organization, and continuous improvement. Experienced working in remote environments and leveraging generative AI tools to support research, analysis, and productivity.
Overview
18
18
years of professional experience
Work History
Contractor (Freelance)
Upwork, Outlier AI, Mercor, Data Annotation
05.2017 - Current
- Analyze campaign, CRM, website, and audience data to support business decisions, performance tracking, and operational improvements.
- Develop and maintain reports, dashboards, and spreadsheets using Excel and Google Sheets to monitor key metrics, identify trends, and support data-driven recommendations.
- Review and validate data from multiple sources to improve reporting accuracy, data integrity, and decision-making.
- Create and maintain marketing, sales, and customer-facing resources, ensuring consistency, organization, and alignment with business objectives.
- Collaborate with clients and cross-functional stakeholders to improve processes, streamline workflows, and support strategic initiatives.
- Leverage generative AI tools to support research, content development, data analysis, and productivity improvements.
Partner Marketing Manager
Motion Computing
Austin, TX
04.2012 - 05.2017
- Led partner marketing programs and campaign execution to support business growth, customer acquisition, and revenue-generating initiatives, developing sales enablement materials, presentations, and partner resources.
- Utilized Salesforce CRM and Excel to maintain data accuracy, generate reports, monitor program performance, analyze business and campaign metrics, and support data-driven decision-making.
- Collaborated with sales, product management, and cross-functional teams to align initiatives, improve processes, and achieve business objectives.
OEM Marketing Specialist
Dell
Round Rock, TX
01.2011 - 03.2012
- Supported OEM partner initiatives by coordinating campaign activities, project timelines, webinars, promotions, and cross-functional deliverables to support business objectives and successful program execution.
- Utilized Salesforce CRM and Excel to track campaign activity, maintain reporting, monitor budgets, measure program performance, and provide visibility into partner marketing initiatives.
- Analyzed performance and spending data while collaborating with internal teams and external partners to identify trends, support business decisions, and improve program effectiveness.
Marketing Coordinator
Ericsson
San Jose, CA
01.2008 - 12.2010
- Executed multi-channel marketing and communication initiatives, developing digital content, training materials, and sales enablement resources to support business objectives and customer engagement.
- Coordinated corporate events, trade shows, website content, vendor relationships, and SQL database activities, managing project timelines and collaborating with cross-functional teams to ensure successful execution.
- Utilized Excel and reporting tools to analyze campaign and event performance, generate reports, identify trends, and provide recommendations to improve program effectiveness and ROI.
Education
MBA - undefined
03.2026
GPA: 3.73
Bachelor of Science - Marketing
Skills
- System Application Support
- Data Validation
- Integrity & Analysis
- CRM Data Management
- Reporting
- Excel
- Google Sheets
- Dashboard Reporting
- KPI Tracking
- Business Process Improvement
- Requirements Gathering
- Documentation
- Generative AI Tools
- Data Analysis Support
Timeline
Contractor (Freelance) - Upwork, Outlier AI, Mercor, Data Annotation
05.2017 - Current
Partner Marketing Manager - Motion Computing
04.2012 - 05.2017
OEM Marketing Specialist - Dell
01.2011 - 03.2012
Marketing Coordinator - Ericsson
01.2008 - 12.2010
University of Phoenix - MBA,
California State University, Northridge - Bachelor of Science, Marketing