Summary
Work History
Education
Skills
Certification
Accomplishments
Volunteer Experience
References
Websites
Timeline
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Ginger WHALEN

Ginger WHALEN

Relocation To CO | Currently In Santa Fe,NM

Summary

Dynamic Global Account Director with a proven track record at Expana, driving 43% account growth through strategic relationship management. With an executive presence, she is adept at leading digital transformation conversations with decision makers and stakeholders, always with a revenue growth focus.

She leverages consultative and challenger sales methodologies to align with the client's strategic initiatives.

Work History

Promoted - Enterprise Account Director

Expana
London, UK, Remote, NM
01.2025 - 06.2025
  • Enhanced global client relationships to for account revenue growth and technology advancements such as automation efficiencies (APIs).
  • Developed strategic account plans to align with client objectives.
  • Facilitated effective executive-level presentations to communicate business value and ROI potential.
  • Collaborated with cross-functional teams to create innovative solutions tailored to the needs of each customer.
  • Led monthly meetings with stakeholders to discuss and map toward goals and initiatives.
  • Partnered with Counsel team for seamless contract negotiations.
  • Utilized CRM and Sales Process software to track sales Opportunities, Activities for accurate Forecasts.
  • Identified new opportunities for existing customers by understanding their business strategy and growth plans.

Strategic Account Manager - Enterprise

Expana
London, UK - Remote, NM
08.2023 - 01.2025
  • 43% Account Growth in Year 1; Top 5%
  • Enhanced strategic client relationships and minimized account attrition.
  • Emphasis on upsell and cross-sell opportunities to meet dynamic client needs and expectations.
  • Collaborated with internal teams to align on account goals.
  • Conducted quarterly account reviews to assess performance and identify opportunities.
  • Facilitated communication between clients and cross-functional teams for seamless service delivery and/or Leadership alignment.
  • Continuous awareness of market trends to inform strategy for account growth.
  • Led negotiations on contract terms to ensure mutual benefit and compliance.
  • Assisted with new team member enablement on best practices in account management and internal best practices.
  • Sourced new contacts within account to develop strong relationships with key decision makers and influencers.
  • Partnered closely with customer success teams to verify customer satisfaction throughout product lifecycle and drive continued growth with enterprise accounts.

VP Partnerships, New Business Alliances

Bitwise Industries - Company Closure 0623
Fresco, CA - Remote
01.2023 - 06.2023
  • Company Overview: Bitwise creates technology solutions in Salesforce, DocuSign and digital product development by leveraging a talented, diverse workforce from underestimated backgrounds to create digital equity worldwide.
  • Source, Negotiate and contract with new Partnerships for Revenue growth in Managed Services, Small Agile Implementations, and Talent Development for Mid-Market & Enterprise Nonprofit/Education customers.
  • Discover, design and develop mission-aligned Partnerships with the following entities: Salesforce Corporate, Salesforce System Integrators (SIs), Salesforce Independent Software Vendors (ISVs), Nonprofits, adjacent Associations & Foundations, and Employer Partners.
  • Led strategic planning for Partnerships Strategy including Roadmap
  • Built & Managed Partnerships team .
  • Curate revenue-generating partnerships with a 20% revenue goal contribution to the Practice in Y1.
  • Cross-departmental collaboration with C-Team, Workforce, External Affairs and Apprenticeship Funding.

Director Partnerships

IDONATE, INC.
Louisville, CO - Remote
02.2022 - 01.2023
  • Digital Fundraising platform and optimization services marketed to mid-market and enterprise NGOs. Improvements in the design of mission-based websites led to improved donor conversion rates for giving.
  • Created Partnerships Strategy and quickly developed a Partner ecosystem of Salesforce SIs and Salesforce ISVs.
  • Negotiated Contract Agreements outlining goals for engagement and revenue share components, when applicable.

Sr. Account Executive, Nonprofits West US

Salesforce.org
San Francisco, CA - Remote, CO
10.2019 - 02.2022
  • The #1CRM has become the #1CRM for Nonprofits. At the social impact center of Salesforce, I partnered with internal people, resources and partner allies to provide a strategic growth and impact path for Nonprofit accounts.
  • Focused on cultivating growth-oriented relationships while creating value for Nonprofits just beginning their digital transformation to the Salesforce platform.
  • Curated a personal experience to constantly, obsessively build value for current customers with attention to their strategic objectives.
  • Regularly exercised co-selling muscle with internal colleagues and System Implementation Partners.
  • Proficient and Efficient at asking the tough questions, understanding an org structure and their decision-making/buying process.
  • Annual Quota exceeding $2M/ consistent performer > 80%.

Sr. Principal, Foundations and Corporate Market – Western US

Blackbaud, Inc.
Charleston, SC
08.2017 - 10.2019
  • Company Overview: Blackbaud is the largest cloud software and analytics solution company powering social good to healthcare, higher education, enterprise, non-profit, corporate foundation and philanthropic industries.
  • Growth stacked solutions for 100+ enterprise accounts in the Western US; new business development within Enterprise Corporate Foundation vertical.
  • Achieved recent quarter performance of 107%.
  • Partner with existing enterprise clients for full sales cycle to deliver SaaS industry innovations and insights, Solution Engineer for CSR-Giving and Volunteering platform with experience in Grant making, Fundraising/CRM, Peer to Peer Fundraising and Accounting SaaS solutions.

Interim Chief Revenue Officer | Revenue Growth Strategist

The Frontside Software, Inc.
Austin, TX
01.2017 - 08.2017
  • Frontside is in its 10th year as a software development consultancy focusing on difficult front-end test-driven development.
  • Created and executed Growth Strategy Plan, including competitive differentiators, Ideal Customer Profile, Buyer Personas with digital buying behaviors and segmentation plans and qualification and sales process.
  • Grew pipeline to $1.73MM with $380K net new sales within 6 months.

VP Business Development | UX Consultant Web Strategy

Market 8 Group
Miami, FL - Remote, CO
02.2015 - 01.2017
  • Market 8 Group partners with Mid-Market and Enterprise SaaS technology firms in hyper-growth and scale stages reach their growth goals by optimizing their web strategy.
  • Owned New Revenue for Consulting ARR
  • Strengthened unique data-driven sales strategy approach that included mapping business growth goals to web-optimization strategies that drove revenue goals through direct and channel sales efforts; $1M new per annum; 50K MRR.
  • Oversaw all technical aspects of a complex sales in matrix buying environment; small and large group presenting, co-selling with SMEs frequently.
  • Created and shared vision and strategy for optimizing digital conversion tools such as a website.
  • Responded clearly to information requests, RFPs, and future customers’ technical diligence questions.
  • Created new program that utilized assessments, visual presentation, proposals, contracts, and leads onboarding efforts while iteratively optimizing marketing and sales processes end-to-end.
  • Developed and executed strategy for account management issues related to QA, client retention, and channel partners agreements.

Co-Founder / Principal

LeadMinders, LLC
Boulder, CO
06.2008 - 12.2013
  • Co-Founded an outbound lead generation firm that helped technology companies create pipeline for senior sales executives and value-added reseller (VAR) teams.
  • Acquired clients that included Oracle, NetApp, IBM, Voltage Security with specialty in storage, virtualization, cyber security & financial tech SaaS.

Outbound Lead Generation Specialist

Frontline Selling LLC
Atlanta, GA
01.2006 - 12.2009
  • Collaborated with Microsoft channel partners to form a consistent pipeline of nurtured leads for BPM (business process management), security software, portal technology tools, open source technology solutions, and mobile applications practices.
  • Top 10% performer for 6 consecutive quarters.

VP Business Development

First Fitness, Inc.
Chicago & Salt Lake City, UT
01.1994 - 01.2005
  • Led growth from an 8-trainer firm in Chicago to 75 trainers in 5 cities within 4 years.
  • Advanced B2B division by developing and implementing a SPIN - Solution selling training program for fitness equipment retailers nationwide; clients included Precor, Life Fitness, Cybex, and Schwinn.
  • Developed model for customized consultation sales process; reduced sales cycle time by 25% and increased referral-based sales by 40%.

Education

B.B.A. - International Business and Language Area Studies/ Spanish

St. Norbert College & University of Salamanca
Spain

Skills

  • Enterprise Consultative Sales
  • Complex Sales Process
  • Contract negotiation
  • Revenue growth
  • Client relationship management
  • Sales forecasting
  • Pipeline development
  • Presentation skills
  • SaaS, Cloud Applications, Digital Engagement
  • Strategy and Roadmap Planning
  • Objection handling, Problem Solver!
  • Solution Selling & Challenger Sales Methodologies
  • Podcast Speaker
  • Blog and Case Study Writer

Certification

  • Salesforce Certification 2020
  • SPI Solution Selling Course 2018
  • Massive Online Open Courses (MOOC)
  • Leadership Communication for Maximum Impact, Storytelling
  • Business Growth Strategy 2016
  • Design Thinking for Innovation
  • Certifications, HubSpot Academy
  • Inbound Sales
  • Growth-Driven Design
  • Inbound Marketing

Accomplishments

  • Amateur Competitor and Qualifier - 3 Ironman Triathlons and dozens of Ultrarunning races 1990-2005
  • Assistant Instructor - Dale Carnegie Public Speaking

Volunteer Experience

  • STEM Santa Fe, 2017, Current
  • Doctors without Borders, 2010, 2012

References

  • Margaret, Bjork, Social Impact Technology and GTM Expert, Blackbaud, Blackbaud, “I had the pleasure of managing Ginger at Blackbaud. Her first quarter live she was 117%, which was almost unheard of, and has continued to remain a top performer since then. Ginger not only works hard, she takes a very strategic and customer-centric approach with her interactions and pursuits. She digs in to understand the customers’ challenges and how we can best solve them. Her knowledge spans the whole enterprise from digital tools, to back office operations. Ginger can help guide customers to the right options to solve their problems. In addition to being effective with her customers she was so great to work with day to day. She is genuine, self-directed and accountable.”
  • Tyler, Kolden, Director of IT at FOCUS, Salesforce, 2022, “Seek first to understand is the phrase that comes to mind when I think about Ginger. I had the pleasure of working with her for over a year as we evaluated migrating to Salesforce. Ginger’s ability to comprehend our needs and connect us with the absolute best people was second to none. She built momentum and kept in close communication, constantly removing obstacles and proposing solutions. As an account executive, Ginger earns my highest recommendation!”
  • Aimee, Cubbage, Advancing and Amplifying Innovative, Purpose-Driven, and Human-Centric Organizations, Bitwise, 2023, “I’ve had the privilege of working directly with Ginger in building out a Partnership & Alliances model that orients itself in a relationship and impact first modality. Ginger is gifted, engaged, open, collaborative, and curious in her approach. Her natural and authentic communication style resonates in ways most struggle with in building immediate rapport. She invests time and energy in those around her and balances her engagement approach to ensure partnerships are anchored in shared values and shared benefits. Any organization that relies on building strong and lasting partnerships and alliances that deeply align with both strategy and values would benefit from having Ginger as a leader and team member in their organization. It was my distinct privilege to work with Ginger in our time together.”

Timeline

Promoted - Enterprise Account Director

Expana
01.2025 - 06.2025

Strategic Account Manager - Enterprise

Expana
08.2023 - 01.2025

VP Partnerships, New Business Alliances

Bitwise Industries - Company Closure 0623
01.2023 - 06.2023

Director Partnerships

IDONATE, INC.
02.2022 - 01.2023

Sr. Account Executive, Nonprofits West US

Salesforce.org
10.2019 - 02.2022

Sr. Principal, Foundations and Corporate Market – Western US

Blackbaud, Inc.
08.2017 - 10.2019

Interim Chief Revenue Officer | Revenue Growth Strategist

The Frontside Software, Inc.
01.2017 - 08.2017

VP Business Development | UX Consultant Web Strategy

Market 8 Group
02.2015 - 01.2017

Co-Founder / Principal

LeadMinders, LLC
06.2008 - 12.2013

Outbound Lead Generation Specialist

Frontline Selling LLC
01.2006 - 12.2009

VP Business Development

First Fitness, Inc.
01.1994 - 01.2005

B.B.A. - International Business and Language Area Studies/ Spanish

St. Norbert College & University of Salamanca