Ginna Arnold Lazar
Palo Alto,CA
Summary
Seasoned Real Estate Broker and Manager with over 31 years of experience in Silicon Valley, consistently ranking in the top 1% of producers. Proven track record in managing prestigious real estate firms and delivering exceptional service with integrity and honesty. Developed a comprehensive program for students with learning differences at The Orme School, demonstrating commitment to community and advocacy for neurodiversity. Expertise in residential real estate, luxury homes, and investment opportunities, providing clients with unparalleled guidance and support.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Broker Owner ~ Lazar Homes
Self
Palo Alto, CA
08.2015 - Current
- Established performance metrics and management systems to streamline operations.
- Created models for social media engagement and employee performance evaluations.
- Directed daily operations with a focus on contract reviews and risk management.
- Formulated and executed updated advertising and marketing strategies to enhance outreach.
- Developed long-term customer relationships through personalized service and tailored advice.
- Collaborated with sales team to produce marketing materials aligned with company policies.
- Discussed strategies for operational efficiency, adding value to business performance.
- Negotiated contracts and monitored compliance with legal and tax regulations.
Managing Real Estate Broker
Sequoia Real Estate Partners
Redwood City , CA
08.2013 - 08.2015
- Facilitated continuous real estate transactions to drive continued personal and team growth.
- Developed and implemented marketing strategies to promote properties for sale.
- Maintained records of all transactions, ensuring accuracy and completeness at all times.
- Acted as intermediary in negotiations between buyers and sellers during closing of sales.
- Provided guidance to agents regarding best practices for representing buyers or sellers in a transaction.
- Assisted agents with completing paperwork associated with closing deals.
- Supervised staff members involved in the day-to-day operations of the brokerage firm.
- Trained and developed agents on consultative sales techniques while assessing needs of buyers to provide relevant properties.
Manager
Christie's International Real Estate
Menlo Park, CA
11.2010 - 08.2013
- Developing marketing plans for properties to ensure maximum exposure and optimal results.
- Coordinated with internal teams, including analysts and support staff, to ensure seamless execution of investment strategies and client service.
- Managed or operated real estate offices, handling associated business details.
- Applied strict company and regulatory standards when producing contracts and documentation.
- Implemented risk management strategies to minimize losses during market volatility.
- Trained and developed agents on consultative sales techniques while assessing needs of buyers to provide relevant properties.
- Providing guidance on pricing strategies, market trends and negotiation tactics.
- Monitoring changes in the housing market while staying up-to-date on industry news.
- Establishing and maintaining relationships with clients, agents and other real estate professionals.
- Managed high-stress situations effectively, making critical decisions under tight deadlines to safeguard client interests.
- Supervising the daily activities of brokers in order to ensure compliance with state laws and regulations.
- Acted as intermediary in negotiations between buyers and sellers during closing of sales.
- Stayed up-to-date on marketplace trends and researched items in detail.
- Monitored fulfillment of purchase contract terms to foster timely completion.
- Maintaining records of sales transactions and ensuring appropriate filing of paperwork.
- Ensuring all brokers have proper licensing requirements in accordance with local laws.
- Actively participating in community outreach initiatives to promote the company brand.
- Reviewing documents such as contracts, leases, purchase agreements, title commitments and surveys.
- Collaborating closely with vendors such as appraisers or lenders when needed.
- Maintained strict compliance with industry regulations and ethical standards to protect clients and ensure transparency.
- Maintained updated knowledge through continuing education and advanced training.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Identified needs of customers promptly and efficiently.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Assisted with customer requests and answered questions to improve satisfaction.
Realtor Associate
Cashin Company
Menlo Park , CA
04.2004 - 11.2010
- Conducted in-person and virtual open houses to showcase homes for sale.
- Managed social media postings for open house events and new listings.
- Negotiated favorable sales prices between buyers and sellers.
- Oversaw real estate transactions from initiation to closing.
- Addressed client inquiries during the closing process, ensuring satisfaction.
- Advised clients on market conditions, pricing, and legal requirements.
- Developed marketing strategies for property listings to maximize exposure.
- Maintained accurate CRM database of prospective customers.
Realtor Associate
Seville Properties
Los Altos , CA
05.1995 - 05.2004
- Developed and presented purchase offers for seller consideration.
- Maintained compliance by staying informed on changing real estate laws.
- Established positive relationships with banks, attorneys, mortgage lenders, and builders.
- Facilitated profitable deals between sellers, buyers, and brokers.
- Negotiated fair pricing contracts based on market value.
- Resolved client issues swiftly, enhancing customer satisfaction ratings.
- Created effective marketing strategies, including ads and brochures for property listings.
- Advised clients on market conditions, pricing, and legal requirements.
Education
Bachelor of Arts - Marketing
California State Northridge
Northridge, CASkills
- Contract negotiation
- Risk management
- Market analysis
- Customer relationship management
- Regulatory compliance
- Property valuation
Certification
- California Real Estate Broker 2015
- California Real Estate Agent 1995
- Silicon Valley Association of Realtors Professional Standards 2024 to Present
- Silicon Valley Association of Realtors Grievance Committee 2023 to 2024
Volunteer and Board Positions
Member Board of Directors Pacific Quarter Horse Association
Oct 2023 - Present · 1 yr 7 mos
Member Board of Trustees, The Orme School
Sep 2021 - Present · 3 yrs 8 mos
Member University of Illinois Foundation ~ University of Illinois Urbana-Champaign
Mar 2001 - Present · 24 yrs 2 months
Member Menlo Charity Horse Show
Jan 2000 - Present · 25 yrs 4 mos
Founder Los Altos Community Foundation
Jan 2000 - Present · 25 yrs 4 mos
Member of the Foundation Board , Education For Underprivileged and Neurodivergent Youth, Santa Cruz Mountain Winegrowers Association Education
Feb 2017 - Jun 2019 · 2 yrs 5 mos
Member Board of Directors, Friends of Huddart and Wunderlich Parks
Aug 2014 - Jun 2019 · 4 yrs 11 mos
Board of Directors Morrissey-Compton Educational Center
Jun 2007 - Mar 2012 4 yrs 9 months
Member Board of Trustees Charles Armstrong School
Sep 2001 - May 2010 · 8 yrs 9 months
Director/Board Member Silicon Valley Association of Realtors
Mar 1998 - Mar 2005 · 7 yrs 1 mo
District Chair Silicon Valley Association of Realtors
March 1998 - March 2000 2 Years
National Center for Missing & Exploited Children, Educational Consultant & Grant Writer ~ Kids & Company Together For Safety
Oct 1993 - Aug 1997 · 3 yrs 11 mos
Sponsor/Supporter The National Center for Equine Facilitated Therapy (NCEFT)The National Center for Equine Facilitated Therapy (NCEFT)Jan 2000 - Present · 25 yrs 4 mos
Founder Los Altos Community Foundation
Jan 2000 - Present · 25 yrs 4 mo
References
References available upon request.
Timeline
Broker Owner ~ Lazar Homes
Self
08.2015 - Current
Managing Real Estate Broker
Sequoia Real Estate Partners
08.2013 - 08.2015
Manager
Christie's International Real Estate
11.2010 - 08.2013
Realtor Associate
Cashin Company
04.2004 - 11.2010
Realtor Associate
Seville Properties
05.1995 - 05.2004
Bachelor of Arts - Marketing
California State Northridge
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