Ginny Casstevens
SC
Summary
Senior level professional with over 20 years of experience in the global nonwovens industry | Experienced within each level of the supply chain | Recognized as an industry leader | Strategic and goal oriented | Strong ability to develop key relationships embedded in trust and a desire to deliver mutually beneficial results
Overview
27
27
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales & Marketing - NONWOVENS
Barnhardt Manufacturing Company
Charlotte, NC
10.2014 - Current
- Report to President|COO
- Developed and executed new business plan which included repositioning and rebranding of commodity driven, cotton staple fiber business and its associated product line
- Created value-added, premium product platform driven by quality and operational excellence thereby increasing market share, revenue and profitability
- Service worldwide customer base including the Americas, Asian Pacific, Europe and Australia
- Increased revenue 25%+ YOY after year one
Vice President Sales & New Business Development
Jacob Holm Industries
Basel, Switzerland
10.2005 - 10.2014
- Reported to President|COO
- Served on Corporate Leadership team for 7 years
- Accountable for all commercial aspects of businesses within North and South America with direct P&L accountability
- Sold 105% of line capacity in parallel with line start-up/ramp-up and final commercialization of greenfield installation
- Preserved 110% capacity from 2007
- Diversified business away from commodity segments into higher margin market segments and applications, while maintaining full capacity; thereby, increasing profitability 30% over 18 months
- Increased EU exports to North and South America from 5% to 40% eliminating idle capacity and increasing profitability
- Responsible for 70% of total business revenue or $140MM
- Supervised international sales team and personally managed all key accounts, including top three global consumer brand accounts and top two global private label wipe manufacturers.
Director of Sales and Marketing
American Nonwovens Corporation
Columbus, MS
01.2001 - 03.2002
- Reported to President|EVP & COO
- Defined and structured business units within organization, set strategic sales goals and product development requirements within defined market segments
- Established sales and marketing goals to grow market share & profitability within the branded consumer and private label market segments while maximizing utilization of needlepunch, resin bond and spunbond assets
- Developed over $1.3MM in organic growth within first 12 months
Sales Director - Consumer Business Team
The Polymer Group, Inc
Mooresville, NC
10.1999 - 01.2001
- Reported to Group Vice President - MIRATEC®
- Promoted to director level position to assume full commercial responsibility for largest consumer products company worldwide as well as two global leading private label wipes manufacturers
- Developed and executed new business plan to ensure profit growth and expansion of home, personal care and laundry consumer market segments
- Achieved $16.9MM in new sales within first year and exceeded sales budget by 120% for personal care market segment
- Merged product concepts with technology requirements to deliver new products and product line extensions to consumers
- Coordinated all customer product design and application requirements with internal product development teams to successfully deliver 5 new consumer products to market within one year.
Sales & Marketing Manager - MIRATEC®
The Polymer Group, Inc
Mooresville, NC
03.1999 - 10.1999
- Reported to Group Vice President - Furniture & Bedding
- Promoted to Sales & Marketing Manager, MIRATEC® Business Unit-Furniture and Bedding, to manage the account of the nation's largest producer of bed and bath fashions
- Reassigned to Consumer Business Unit to help lead sales and marketing efforts within newly formed business unit
Market Manager - Industrial Business Unit
Polymer Group, Inc
Mooresville, NC
10.1997 - 03.1999
- Reported to Group Vice President - Industrial Sales
- Oversaw a broad customer base with total sales responsibility in excess of $10MM for landscape, agriculture, automotive and service market segments within the Industrial Business Unit
- Developed business plan and marketing strategies to deliver sales, profit and expense goals
- Established & managed new agricultural/horticultural business venture with a contract converter for production and distribution of all domestic Agribon ® row cover business
- Grew sales 42% from prior year obtaining majority of market share in the U.S. nonwovens agricultural market
- Increased sales 26% from prior year within market segment
General Manager
American Agrifabrics, A Subsidiary Of Fitesa
Atlanta, GA
09.1991 - 10.1997
- Reported to CEO
- Managed team of 10 in daily operations of agricultural row cover and landscape fabric nonwovens converter
- Accountable for all aspects of contract and onsite converting operations; raw material procurement, raw material and finished product inventory and order fulfillment
- Maintained and grew existing accounts for agricultural business in the United States
- Managed team of national distributors for lawn and garden accounts
Education
Business Administration And Management
Mississippi State University
Starkville, MS 08.1986 - 12.1990
Skills
New Business Development
References
Stephen (Steve) R. Landon (retired)
Former President | COO | Jacob Holm Industries
stephenrlandon@gmail.com
Craig Stephen Slavtcheff (former customer)
EVP and Global Head of R&D | Campbell Soup Company
craigalavtcheff@yahoo.com
Richard P. Knowlson (former colleague)
RPK Consulting
Former Colleague | Jacob Holm Industries
Nicholas (Nick) Santoleri (former customer)
COO | Rockline Industries
nrsantoleri@rocklineind.com
Jean-François De Gruttola (former colleague)
Business Development Director | Lenzing Group
jfdg600@yahoo.fr
Timeline
Director of Sales & Marketing - NONWOVENS
Barnhardt Manufacturing Company
10.2014 - Current
Vice President Sales & New Business Development
Jacob Holm Industries
10.2005 - 10.2014
Director of Sales and Marketing
American Nonwovens Corporation
01.2001 - 03.2002
Sales Director - Consumer Business Team
The Polymer Group, Inc
10.1999 - 01.2001
Sales & Marketing Manager - MIRATEC®
The Polymer Group, Inc
03.1999 - 10.1999
Market Manager - Industrial Business Unit
Polymer Group, Inc
10.1997 - 03.1999
General Manager
American Agrifabrics, A Subsidiary Of Fitesa
09.1991 - 10.1997
Business Administration And Management
Mississippi State University
08.1986 - 12.1990
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