Summary
Overview
Work History
Education
Skills
Timeline
Generic

GINO R. HANONO

Coral Gables

Summary

Strategic Digital Media professional with experience in performance-driven campaigns across OTT, AVOD, SVOD, SEM. Display and Direct Response advertising.

Overview

11
11
years of professional experience

Work History

Media Planner

ProMedia
10.2024 - 09.2025
  • Managed broadcast logs and clearance for campaign accuracy compliance.
  • Oversaw campaign orders, ensuring precise media schedule execution.
  • Produced and analyzed profit & loss reports and booked/cleared reporting.
  • Coordinated advertising spots to align with campaign strategies and client goals.
  • Directed Per Inquiry stations for optimal performance and seamless delivery.
  • Streamlined communication for improved efficiency in campaign management.
  • Organized and optimized client & Media Buyer meetings during PDMI (Performance Driven Marketing Institute) conference.

Digital Consultant

Entertainment Oxygen
02.2024 - 05.2024
  • Streamlined the SVOD application UX design to enhance user interface & experience as well as optimize platform functionality for film festival programming.
  • Participated in strategic negotiations and promotional initiatives, contributing to the marketing and visibility of the platform.
  • Produced and directed promotional video content to showcase the Entertainment Oxygen application, driving user engagement and brand visibility across social media platforms.
  • Collaborated with cross-functional teams to align product enhancements with business goals and user engagement objectives.

Digital Media Associate

Nexstar Digital
01.2022 - 01.2024
  • Served as the project manager for the end-to-end execution of digital ad campaigns, managing timelines, deliverables, through use of Supply Side Platforms such as Google Ad Manager & Demand Side Platforms such as Freewheel’s Beeswax.
  • Facilitated kickoff and overview meetings with Account Executives and Data Science teams, aligning strategy and goals.
  • Oversaw analytics for OTT, CTV, SEM, and Display campaigns, using BI tools such as Tableau to optimize performance on platforms such as FreeWheel, PlutoTV & Tubi.
  • Managed creative delivery, campaign orders, and billing, ensuring compliance and accurate financial tracking using TAPClicks tracking & analytics platform.

Content Acquisition Associate

Olympusat
07.2021 - 08.2021
  • Participated in contract negotiations for content acquisition on FAST channels and AVOD streaming platforms, supporting alignment with business objectives.
  • Oversaw and managed the Salesforce CRM platform to enter, track, and maintain all contract-related data, streamlining workflow and ensuring accurate records.
  • Collaborated with internal teams to coordinate content delivery, licensing requirements, and strategic partnerships.

Marketing Associate

FedEx
09.2019 - 04.2020
  • Rebranded and successfully launched internal marketing workshops, enhancing employee engagement and brand alignment.
  • Managed and oversaw corporate social responsibility (CSR) programs across the Latin American region, ensuring consistent implementation and measurable community impact.
  • Facilitated the execution of regional marketing initiatives and projects, aligning strategies with corporate objectives and supporting market growth.
  • Collaborated with cross-functional teams to streamline communications and deliver marketing solutions tailored to diverse regional markets.

Production Assistant

Univision
07.2014 - 01.2016
  • Coordinated preparation of news anchors, studio sets, and technical equipment to ensure seamless execution of live broadcasts.
  • Partnered with producers, directors, and newsroom staff to streamline broadcast workflows and support high-quality content delivery.
  • Provided operational support across daily news production, contributing to the consistent execution of fast-paced, deadline-driven programming.

Education

Digital Marketing Certification - Marketing

University of Miami
Miami
08.2021

Bachelor of Arts - Communications

Florida International University
08.2019

Skills

  • Microsoft Office Suite software
  • Salesforce / Rightsline
  • Media buying
  • Tapclicks
  • Adobe Premiere Pro
  • Google Ad Manager
  • Final Cut Pro
  • FreeWheel - Beeswax
  • Tableau
  • Fluent in English and Spanish
  • Advanced proficiency in Excel

Timeline

Media Planner

ProMedia
10.2024 - 09.2025

Digital Consultant

Entertainment Oxygen
02.2024 - 05.2024

Digital Media Associate

Nexstar Digital
01.2022 - 01.2024

Content Acquisition Associate

Olympusat
07.2021 - 08.2021

Marketing Associate

FedEx
09.2019 - 04.2020

Production Assistant

Univision
07.2014 - 01.2016

Digital Marketing Certification - Marketing

University of Miami

Bachelor of Arts - Communications

Florida International University

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