GIOHANA GOMEZ
Lyndhurst,New Jersey
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
15
15
years of professional experience
Work History
Senior E-commerce Manager
Kipling
04.2019 - Current
- Develop Ecommerce growth strategy for customer experience and user experience that has resulted in an increase in conversions
- Created site merchandising strategy and optimizations by channels, ie: email, paid search, etc
- Analyze KPI metrics and website performance
- Boosted email demand sales by implementing a segmentation strategy that focuses on email productivity and email conversion.
- Responsible for email KPI forecasting assumptions and trends.
- Responsible Web site content strategy working closely with the integral marketing team
- Collaborated with SEO Agency to increase organic traffic, search ranking, and site audits
- Collaborated with cross-functional teams to develop and launch new products, meeting market demands.
- Improved conversion rates by conducting A/B testing on website elements and incorporating data-driven insights into design updates.
- Developed successful promotional strategies to drive increased traffic and revenue during peak shopping seasons.
- Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Supervised a team of e-commerce specialists, providing guidance and performance feedback to foster professional development.
- Negotiated vendor contracts to secure favorable terms, ensuring profitability while maintaining strong supplier relationships.
- Coordinated closely with customer service representatives to address inquiries promptly and effectively resolve issues related to online purchases.
- Constructed new payment systems for online orders to optimize website shopping and boost sales.
- Lead project manager for all ecommerce operation projects, including full website redesign, onboarding third party vendors, procurement process and onboarding marketplaces
- Manage email and site enhancement budgets
E-commerce Site Manager
Kipling
12.2016 - 04.2019
- Optimize the shopping experience and assortment presentation on Kipling-usa.com to stimulate interest and entice customers to purchase
- Created weekly and monthly reports and presentations for management team.
- Enhanced project efficiency by implementing streamlined processes and procedures for site management tasks.
- Collaborated with stakeholders to develop comprehensive project plans outlining goals, timelines, and deliverables.
- Work collaboratively with the Kipling E-Commerce buyers to understand assortment strategies and key product selling points
- Work collaboratively with ECOM Site Director and Business Intelligence Manager to understand site behavior and identify opportunities for continuous improvement of merchandising KPI
- Execute merchandising plans in collaboration with creative, web developers, and e-commerce operations.
E-commerce Coordinator
Gracious Home
04.2015 - 12.2016
- Content Calendar Management
- Optimize business through site merchandising, email content, and develop editorial boutiques
- Manage site navigation through analytics to meet the business needs
- Collaborate with the Buying Department on website assortments
- Collaborate with store associates to have the web meet the needs of all customers at the store level
- Manage Wedding Registry from web to store to expand customer experience
- Appointed as a liaison with Demandware
- Product set up and maintenance.
- Analyzed website metrics to identify trends, making data-driven decisions to improve user experience and conversion rates.
- Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
E-commerce Assistant
Ashley Stewart
01.2012 - 04.2014
- Assisted in record increases in sales/AOV, conversion and margin for the E-commerce Department of Ashley Stewart
- Increased GM from 42% to 58%, AOV (average order value) $62 to $91+ and conversion rate from 1.7% to 2.3%
- Site optimization through online merchandising strategies and execution
- Developed and manage a proprietary marketing calendar detailing homepage and email strategies in line with key merchandising and marketing messages, categories and products
- Managed Product assets such as photography, imagery, copy, categorization, and sequencing
- Key Performance Analytics that impact major business decisions by analyzing selling reports, recommending re-orders, and purpose new trends
- Develop Creative content such as email, editorial messages, trends, and fit guide in partnership with the E-commerce Director & Creative Director
- Define and manage site navigation and categorizations
- Managed reports for all categories on a Monthly, weekly, and daily basis
- Study and report on competitors' pricing, product, and merchandising strategies
- Support E-commerce Senior Site Merchandiser and E-commerce Director
- Product Sample Management
- Create and Maintain Product Data Spreadsheet and Outfit Data Spreadsheet for weekly overviews with the CEO.
Assistant Buyer
Dr. Jay's Inc
09.2009 - 03.2011
- Assistant Buyer of Men's Accessories, Boys, and Girls' Apparel for a New York's fashion-savvy consumer for over 25 years and online for nearly 15 years
- Significant Achievements: Expanded the assortment in the Boys and Girls Department while exceeding monthly margin expectations by 8%
- Worked across multiple departments to resolve discrepancies between vendors and warehousing personnel to expedite purchase orders, invoices and distribution
- Managed all operational and administrative duties to ensure a seamless approach within the buying team
- Implemented a new purchase order process across all departments and trained all buyers on specific program
- Manage Reports for each category
- Achieved monthly sales margins through store transfers, markdowns and all return authorizations
- Decreased cost of shipping/freight by negotiating terms with new vendors
- Conducted Weekly in-store visits to assess customer buying trends
- Created and implemented a system to organize and update vendor information.
Education
Bachelor of Science - Fashion Marketing and Management
Berkeley College
New Jersey, New Jersey05.2007
Skills
- Creative Direction - 7 years
- Site Management - 10 years
- Email Strategy - 5 years
- Project Management - 7 years
- Web Analytics - 10 years
- Digital Marketing - 5 years
- Digital Strategy - 5 years
- Salesforce Suite - 10 years
- E-commerce Platforms
- Competitor Analysis
- Data Analytics
- Budgeting and Expenditures
Personal Information
Gender: G
Timeline
Senior E-commerce Manager
Kipling
04.2019 - Current
E-commerce Site Manager
Kipling
12.2016 - 04.2019
E-commerce Coordinator
Gracious Home
04.2015 - 12.2016
E-commerce Assistant
Ashley Stewart
01.2012 - 04.2014
Assistant Buyer
Dr. Jay's Inc
09.2009 - 03.2011
Bachelor of Science - Fashion Marketing and Management
Berkeley College
Similar Profiles
Maria Alejandra DiazMaria Alejandra Diaz
Sales Associate (Part-Time) at KiplingSales Associate (Part-Time) at Kipling
Jasper HoblyakJasper Hoblyak
Community Service Worker at KiplingCommunity Service Worker at Kipling
JOANNA AMATOJOANNA AMATO
Senior Buyer, eCommerce at KIPLINGSenior Buyer, eCommerce at KIPLING
Samantha CardoSamantha Cardo
NA at BlueprintNA at Blueprint
Ricardo ValdelomarRicardo Valdelomar
Assembly of Food at Wendy'sAssembly of Food at Wendy's