Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

GIOVANNA MARRERO

Miami,FL

Overview

9
9
years of professional experience
1
1
Certification

Work History

Media Activation Strategist - Programmatic

ADSWERVE
Remote
11.2022 - 12.2023
  • Planned and developed strategic programmatic media campaigns within DV360 across various channels (Display, CTV, online video) focused on ROAS and conversions, result in over 500K in revenue.
  • Monitored campaigns and managed colleagues through optimizations ensuring alignment with overall campaign metrics & goals
  • Provided training to clients on use and best practices of the DV360 platform and media planning for programmatic.

Digital Trader

HAVAS
Miami, Florida
02.2022 - 11.2022
  • Planned multi-channel digital media campaigns with over $1.5 million budgets for clients across various industries (including Pharmaceuticals, Luxury, Consumer Packaged Goods, B2B SaaS, Retail).
  • Managed programmatic, search, and social media campaigns implementation optimization on self-serve platforms.
  • Provided regular reporting to clients on campaign effectiveness across multi-channel campaigns (including CPA, Conversions, ROAS, Site Traffic, and Engagements).

Programmatic Account Coordinator

3Q DIGITAL
Remote
04.2021 - 02.2022
  • Managed and created programmatic cost-per-acquisition campaigns for Facebook’s family of applications (Facebook, Instagram, Messenger, Whatsapp), across various targets and countries within DV360.
  • Managed trafficking and tag creation process with Campaign Manager.
  • Conducted daily reporting and optimizations to improve campaign performance.
  • Created data visualization reports for account teams for weekly client meetings.

Digital Marketing Manager

IWC SCHAFFHAUSEN
Miami, Florida
04.2019 - 03.2021
  • Facilitated the incorporation of mobile advertising campaigns into the annual media plans for Mexico and Brazil, resulting in a 102.65% (MX) and 61.48% (BR) visitation uplift to retail locations, and achieved a 228% increase in campaign performance YoY
  • Created a digital marketing campaign for the launch of e-commerce platform for Brazil, that resulted in 30 sales during the first week of the launch
  • Developed paid and organic social media strategy for the Latin American region with engagement, traffic, and lead generation goals
  • Reduced average cost per engagements on paid social YoY by 83%.

Digital Media Planner

RADANCY
Miami, Florida
04.2018 - 04.2019
  • Efficiently produced omnichannel performance marketing and client acquisition digital media campaigns, from initial budget planning to post-campaign analysis
  • Advised and educated clients on new technology and emerging channels and trends in the digital marketing focused on growth and lead generation.

Media Planner

Havas
Miami, FL
05.2017 - 03.2018
  • Led in the planning, implementation, and management of digital media campaigns for clients in Consumer Goods, Luxury, Retail, Wine & Spirits,Tourism)
  • Collaborated with Data and Analytics teams to provide clients campaign analysis and insights on audience behaviors and media performance
  • Designed, executed, and optimized digital marketing campaigns on social media and YouTube for $63B video game company, yielding 20% ROI improvements.

Paid Social Media Trader

Havas Creative
Miami, FL
03.2015 - 04.2017
  • Managed media campaigns and schedules from inception to completion.
  • Coordinated with client and creative team on content recommendations for advertising campaigns.
  • Created detailed reports to track performance of campaigns and analyze ROI.

Education

Bachelor of Arts - Psychology

FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL
12.2014

Skills

Google Ads

Google Analytics (GA4)

SA360

Google Tag Manager

Microsoft Advertising

DV360

Campaign Manager

Trade Desk

Yahoo DSP

Amazon DSP

MediaMath

PulsePoint

DeepIntent

Facebook Business Manager

TikTok Ads

Twitter Ads

LinkedIn Advertising

Adobe Experience Manager

Marketo

Adobe Creative Suite

Salesforce Marketing Cloud

WordPress

HubSpot

Klaviyo

Tableau

Languages

English
Native/ Bilingual
Spanish
Full Professional

Certification

  • DV360
  • SA360
  • Campaign Manager
  • Google Analytics
  • Google Ads
  • Meta Certified Media Buying Professional
  • Amazon DSP

Timeline

Media Activation Strategist - Programmatic

ADSWERVE
11.2022 - 12.2023

Digital Trader

HAVAS
02.2022 - 11.2022

Programmatic Account Coordinator

3Q DIGITAL
04.2021 - 02.2022

Digital Marketing Manager

IWC SCHAFFHAUSEN
04.2019 - 03.2021

Digital Media Planner

RADANCY
04.2018 - 04.2019

Media Planner

Havas
05.2017 - 03.2018

Paid Social Media Trader

Havas Creative
03.2015 - 04.2017

Bachelor of Arts - Psychology

FLORIDA INTERNATIONAL UNIVERSITY

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GIOVANNA MARRERO