Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Giovanna Mascia

Nassau,NY

Summary

Driven Marketing major with experience in digital campaigns, social media, and event planning. Adept at content creation and audience engagement with a passion for advertising. Brings strong collaboration, communication, and time management skills to fast-paced environments.

Overview

3
3
years of professional experience

Work History

Sports Marketing Assistant

Sacred Heart University
08.2024 - Current
  • Promoted merchandise and athletic events through in-person and digital marketing
  • Handled ticketing, customer communication, and social media promotions
  • Supported Sacred Heart Events Team in coordination and execution of game-day logistics
  • Coordinated social media strategies, increasing engagement across multiple platforms.

Digital Marketing Associate

New York Hall of Science
06.2024 - 08.2024
  • Created and edited social media content and email campaigns for museum outreach
  • Researched TikTok strategies from peer institutions and compiled insights for marketing team
  • Captured and edited on-site visitor content for digital use and website updates
  • Maintained image libraries and ensured consistency across digital platforms

Visitor Experience Associate

Sacred Heart University
05.2023 - 08.2023
  • Provided front-line customer service and managed booking processes
  • Ensured visitor safety and satisfaction while addressing questions and resolving concerns
  • Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
  • Analyzed customer data to identify trends and anticipate customer needs.

Event Planner – Student Event Team (SET)

Sacred Heart University
01.2023 - 04.2023
  • Designed promotional flyers and developed social media content to increase student engagement
  • Coordinated monthly events, collaborating with peers and campus departments
  • Coordinated with participating vendors during event planning.
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.

Education

B.S. - Marketing

Sacred Heart University
Fairfield, CT
05.2025

Skills

  • Microsoft Office Suite, Photoshop, Social Media Marketing, Multitasking, Trend Analysis for Social Media, Competitive Research, Positive Team Collaboration, Problem Solving Under Pressure, Website Updates and Content Management, Digital Marketing, Content strategy, Market Research, Consumer Behavior, Canva, Tableau, Microsoft Excel, Team Leadership, Adaptability, Time Management, Snapchat, Instagram, Tiktok, Meta, and X

Affiliations

  • Club Kickline, Member, 09/2022-04/2023
  • Club Cheerleading, Member, 09/2024-04/2025

Timeline

Sports Marketing Assistant

Sacred Heart University
08.2024 - Current

Digital Marketing Associate

New York Hall of Science
06.2024 - 08.2024

Visitor Experience Associate

Sacred Heart University
05.2023 - 08.2023

Event Planner – Student Event Team (SET)

Sacred Heart University
01.2023 - 04.2023

B.S. - Marketing

Sacred Heart University

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Giovanna Mascia