Giovanna Romero
Arvada,CO
Summary
Dynamic Sales & Marketing Manager with a proven track record at Welby Gardens, excelling in sales strategy and team leadership. Successfully developed impactful marketing initiatives that significantly enhanced brand visibility and customer engagement. Expert in event planning and relationship building, driving revenue growth through innovative product development and comprehensive training programs.
Overview
27
27
years of professional experience
Work History
Sales & Marketing Manager
Welby Gardens
Arvada, CO
03.2001 - Current
- Directed and coordinated products, services and sales activities.
- Organized events such as trade shows, seminars, and trial events to promote products and services.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Developed and implemented sales strategies to target potential customers.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Managed a team of sales representatives by providing guidance, training, and support when needed.
- Resolved customer complaints regarding sales and service.
- Collaborated with product development teams to create new products that meet customer demands.
- Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
Promtions Manager
Promwerks Inc
Chatsworth, CA
03.1998 - 08.2001
- Developed strategies to increase brand awareness among target audiences.
- Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
- Oversaw all aspects of event planning from start to finish including logistics coordination and vendor management.
- Increased customer satisfaction by creating and implementing training program for employees.
- Supervised promotion and marketing teams.
Education
Bachelor of Arts - Communications & Humanities
University of Colorado At Boulder
Boulder, CO05-1998
Skills
- Sales strategy
- Event planning
- Brand management
- Customer engagement
- Market analysis
- Team leadership
- Social media marketing
- Product development
- Advertising campaigns
- Customer service
- Relationship building
- Sales program coordination
Colorado Nursery and Greenhouse Board of Director
Vice President/Security/Treasure
Garden Centers of Colorado Board of Director
Associate Member
Timeline
Sales & Marketing Manager
Welby Gardens
03.2001 - Current
Promtions Manager
Promwerks Inc
03.1998 - 08.2001
Bachelor of Arts - Communications & Humanities
University of Colorado At Boulder
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