Giovanni Ferreira
St Cloud,Florida
Summary
Strategic Operations Professional with over 22 years of experience in fast-paced environments, specializing in strategic planning and merchandising. Proven track record of building strong relationships with key stakeholders and teams, coupled with exceptional communication skills. Expertise in project management from needs assessment to completion, with a focus on collaborative problem-solving and effective vendor partnerships. Committed to leveraging operational insights to drive organizational success and enhance recruitment processes. Accomplished management professional adept at building high-performing teams. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.
Overview
28
28
years of professional experience
Work History
Sr Manager Operational Merchandising
ASHLEY GLOBAL RETAIL
Ybor City, FL
01.2023 - 10.2024
- Responsible for analyzing sales trends and implementing merchandising strategies to help improve overall sales without increasing operational cost to the Company
- Work directly with the Senior Vice President of Operational Merchandising on emerging future trends, while still focusing on current goals
- Responsible for training and evaluating the work performance of key Operational Managers within the company to ensure cost-effective strategies are being followed and implemented
- Collaborate with the Ashley Merchant Team in Wisconsin on possible future liabilities as well as the strategic plans needed to impact change
Regional Visual Operations Manager
ASHLEY FURNITURE
Long Island, NY
01.2020 - 01.2022
- Oversee all aspects of Operations and Visual of multiple Ashley Home stores within the Long Island Region
- Work directly with Vice President of Operations on emerging trends and opportunities that has driven results
- Responsible for training and evaluating the work performance of all Operations and Visual Managers within the region and implemented cost-effective strategies to maximize results
- Collaborate with Merchant Team on seasonal strategies that have driven results for the Region
- Guide team on process exceptions followed by completing change management to overall process
- Hold staff meetings with direct and second level reports to guarantee effective communication
- Suggest corrective actions to address escalated issues internal or external with proven resolutions
Sr Director of Product & Store Execution
MACY*S MERCHANDISING GROUP
New York, NY
01.2014 - 01.2018
- Oversee all aspects of creating, implementing and driving all Home Execution Directives
- Includes but not limited to Product Management & implementing seasonal growth strategies, identifying & analyzing poor performing businesses, product design, Management and Placement, Proficient Auto-cad floor planning
- Responsible for analyzing and communicating financial trends and opportunities to central Planning & District Merchant Population on effective strategies to maximize business
- Facilitated meetings/conference calls with Key Stakeholders of the company on all current & future trends and stock opportunities
- Work directly with GVP, Merchant Buying Team, District & Store Partners on emerging trends in the market, and was empowered to make program/product assortment and merchandising decisions
- Supported Regional & National training seminars focused on leveraging technology in communication and prioritizing efforts to drive improved results
- Recognized as an expert across the division as someone who has the excellent judgment and whose projects have contributed significantly with improved results
Regional Manager
MACY*S MERCHANDISING GROUP
New York, NY
01.2009 - 01.2014
- Oversee all aspects of the Private Brand businesses for NYC Metro District which includes but not limited to sales driving strategies, identifying & analyzing poor performing businesses, product placement, floor planning and merchandising
- Responsible for analyzing and communicating financial trends and opportunities to the DVP/RPM/DP/Central Planning & Store Management on all cost effective strategies to maximize business
- Facilitated meetings/conference calls with RVPs, Omni Buyers & Planners and MMG Executives on all trends, stock outs, assortment issues & opportunities
- Work directly with store management on proper fixture allocation, floor moves & shop installations
- Facilitated regional training seminars as well as one on one training in individual stores
- Work directly with MMG/MDS Visual team on store directives & merchandise presentation
Retail Development Regional Manager – Home Textiles
MACY*S MERCHANDISING GROUP
New York, NY
01.2007 - 01.2009
- Oversee all aspects of the Private Brand business for MCE [Northeast] and MCF, which included but not limited to sales driving strategies, identifying & analyzing poor performing businesses, product placement and merchandising
- Train, develop, supervise and evaluate a team of 14 RDMs
- Facilitated meetings/conference calls with the Home RVP, RMM, RPM and MMG Product Managers on all business driving strategies and assortment issues and opportunities
- Responsible for analyzing sales trends and effectively communicating strategies to help maintain or improve sales
- Work directly with MCH & MMG management on store directives and merchandise presentation
- Oversee daily operations across all practice locations to ensure efficient and effective service delivery
- Manage Analyze and forecast revenue streams, identify opportunities to increase revenue Develop and implement revenue management strategies and processes Conduct market research and competitor analysis Monitor industry trends and make recommendations based on findings Work closely with the sales and marketing teams to implement strategies Track and report on key performance indicators Prepare and present revenue reports to senior management Ensure compliance with industry and company policies and regulations
Financial Planning/Allocation Manager (Senior Executive)
MACY*S
New York, NY
01.2004 - 01.2006
- Responsible for all aspects of the Macy
- S East Planning and allocation strategies which includes but not limited to: Weeks Of Supply, Percent Contribution & Open to Buy
- Streamline the current process and verify that all allocations are analyzed and aggressively challenged to ensure the financial goals of the corporation are met
- Work directly with the Financial Planners and implement Best Practice strategies to maximize business
- Responsible for analyzing Financial trends and reporting directly to the Executive Vice President on all marketing and sales opportunities
- Work directly with the Federated Divisional Logistics team on all operational procedures
- Train, and evaluate the work performance of all new Planners enrolled in the training squad
Electronic Data Interchange/UPC Manager, Information Technology (Senior Executive)
MACY*S EAST
New York, NY
01.2002 - 01.2004
- Responsible for all technical aspects of Macy
- S East Electronic Data Interchange (EDI) which is electronically communicated between all vendors and Macy
- S East
- Work directly with QRS and their MainFrame systems to help with a vendors UPC issues and provide resolutions
- Responsible for analyzing trends and reporting directly to the Sr.Vice President, all innovative ways to improve current technical systems
- Facilitate meetings with Merchants, Financial Planners and or Store Managers implementing cost-effective resolutions to maximize business needs
- Train, schedule, supervise and evaluate the work performance of seven direct report staff members
- Communicate directly with the Federated Logistics team on operational procedures and resolutions
Merchandise Manager, Mens Kids & Home Divisions (Senior Executive)
MACY*S EAST
Manhasset, NY
01.1997 - 01.2002
- Responsible for the coordination of merchandise, including the presentation of a $20 M sales volume
- Train, schedule, supervise and evaluate the work performance of six supervisors and a staff of more than thirty
- Communicate directly with Regional Vice President, Regional Merchandise Manager, vendors and Merchants on marketing and merchandising strategies in order to maximize sales
- Analyze needs, submit recommendations, and implement product placement and set advertising
- Accountable for the coordination of merchandise, including the presentation of $11 M sales volume
- Supervised a staff of more than twenty personnel and four supervisors
- Maximized staff performance and boosted morale through career development, by focusing on training and skills
Education
Bachelor of Science -
Technical College
New York05.1996
Liberal Arts -
Queens College
New York01.1992
Skills
- Strategic Performance Management
- Audit Reporting Oversight
- Analytical Decision Making
- Expense Planning
- Strategic Partnership Development
- Expertise in Data Interpretation
- Market analysis
- Operations planning
- Cross-functional communication
- Operations management
References
Available upon request.
Accomplishments
- Earned Regional Manager of the year for 2 Consecutive years
- Started my Career as in the Jr Executive program and worked my way through the corporate ladder to become Sr Director of Merchandising
References
References available upon request.
Timeline
Sr Manager Operational Merchandising
ASHLEY GLOBAL RETAIL
01.2023 - 10.2024
Regional Visual Operations Manager
ASHLEY FURNITURE
01.2020 - 01.2022
Sr Director of Product & Store Execution
MACY*S MERCHANDISING GROUP
01.2014 - 01.2018
Regional Manager
MACY*S MERCHANDISING GROUP
01.2009 - 01.2014
Retail Development Regional Manager – Home Textiles
MACY*S MERCHANDISING GROUP
01.2007 - 01.2009
Financial Planning/Allocation Manager (Senior Executive)
MACY*S
01.2004 - 01.2006
Electronic Data Interchange/UPC Manager, Information Technology (Senior Executive)
MACY*S EAST
01.2002 - 01.2004
Merchandise Manager, Mens Kids & Home Divisions (Senior Executive)
MACY*S EAST
01.1997 - 01.2002
Bachelor of Science -
Technical College
Liberal Arts -
Queens College
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