Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Giovannie Alers

Giovannie Alers

Lithia,Florida

Summary

Versatile Marketing Professional with extensive experience in digital and traditional marketing, and strong business strategy skills. Proficient in graphic design, video editing, and content creation. Skilled in managing marketing campaigns, email marketing, and website management. Adept at data analysis, project management, event coordination, and AI-driven marketing solutions. Exceptional communication, presentation, and teamwork abilities, aligning marketing efforts with business goals.

Overview

4
4
years of professional experience

Work History

Marketing Lead

Sihl.inc
Tampa, FL
12.2023 - Current
  • Created content for company blog, social media channels, email newsletters, and other online platforms.
  • Developed targeted messaging across multiple channels including display advertising, email marketing, search engine optimization.
  • Identified opportunities to establish new partnerships or collaborations with companies like HP, EPSON, and Mitsubishi Imaging, which could significantly enhance our organization's reach and influence.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
  • Collaborate with sales and product teams to align marketing campaigns with business goals.
  • Coordinate promotional events and product launches.
  • Process and fulfill sample requests for distributors and customers.
  • Manage relationships with external vendors and partners.
  • Design promotional materials, press kits, trade show materials, and customer-specific marketing items.
  • Develop visual content for digital and print marketing campaigns.
  • Report to and work closely with the Managing Director and National Sales Manager.
  • Align marketing campaigns and strategies with business goals set by brand guidelines.

Production Coordinator

Sihl.inc
Tampa, FL
11.2022 - 12.2023
  • Monitored inventory levels of raw materials and ensured timely replenishment.
  • Created reports on key performance indicators such as output rate, waste reduction, defects, for management review.
  • Communicated with vendors to order supplies needed for production operations.
  • Generated weekly, monthly, quarterly reports on inventory movements and stock levels.
  • Oversaw efficient receiving and inventory management to keep stock within optimal levels.
  • Investigated discrepancies between physical count and computer records.
  • Worked closely with purchasing staff to ensure timely delivery of materials and supplies.
  • Collaborated with other departments to coordinate replenishment activities as required.
  • Collaborated with other departments to coordinate supply chain activities and optimize production schedules.
  • Maintained current records on all transactions related to inventory management, including receipts, transfers, adjustments, returns.
  • Reviewed purchase orders prior to submission in order to ensure accuracy of item descriptions and quantities requested.

Commercial Manager

Autozone
Tampa, FL
07.2020 - 11.2022
  • Aligned commercial activities with strategic company goals by optimizing sales opportunities.
  • Interpreted and analyzed financial and market data and presented commercial insight to leadership teams.
  • Maintained professional network of potential clients and business opportunities.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Demonstrated excellent communication skills in resolving product and consumer complaints.
  • Assigned tasks to associates to fit skill levels and maximize team performance.
  • Entered time and attendance logs in preparation for payroll.
  • Tracked monthly sales to generate reports for business development planning.
  • Created reports summarizing sales data and customer feedback information.
  • Conducted research into new market opportunities and potential clients.

Education

Artificial Intelligence Fundamentals Certificate - Artificial Intelligence Fundamentals

© American InterContinental University System, Inc
11-2024

Bachelor of Arts - Business Management

Western Governors University
University In Salt Lake City, Utah
10-2024

Associate of Arts - Marketing

Tallahassee Community College
Tallahassee, FL
04-2022

High School Diploma -

Bell Creek Academy High School
Riverview, FL
07.2020

Skills

  • Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Proficient in: Microsoft Office, Excel, Microsoft GP (Great Plains), and Salesforce
  • Video Editing: Adobe Premiere Pro, Final Cut Pro
  • Copywriting & Blogging
  • Email Marketing: Mailchimp
  • Campaign Management: Segmentation and analytics
  • Website Management: WordPress, Joomla, HTML/CSS basics
  • Analytics & Reporting: Google Analytics, HubSpot
  • Social Media Analytics: Campaign performance tracking
  • Communication: Excellent written and verbal skills
  • Presentation Skills
  • Project Management: Multi-tasking, time management, and organization
  • Content Creation: Generating engaging content ideas
  • Teamwork: Collaboration with sales, design, and development teams
  • Market Analysis: Conducting market and competitor analysis
  • Event Management: Coordinating trade shows, webinars, and live events
  • Adaptability: Managing changing priorities and trends
  • Analytical Thinking: Decision-making and problem-solving
  • Quality Assurance: Ensuring accuracy in marketing materials
  • AI & Machine Learning: Automation, building, and optimizing algorithms, continuous learning and application of the latest AI research

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Marketing Lead

Sihl.inc
12.2023 - Current

Production Coordinator

Sihl.inc
11.2022 - 12.2023

Commercial Manager

Autozone
07.2020 - 11.2022

Artificial Intelligence Fundamentals Certificate - Artificial Intelligence Fundamentals

© American InterContinental University System, Inc

Bachelor of Arts - Business Management

Western Governors University

Associate of Arts - Marketing

Tallahassee Community College

High School Diploma -

Bell Creek Academy High School

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