Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tony Avina

Summary

Entrepreneurial and accomplished leader with over 15 years of proven success in brand development from inception to execution. Possesses a diverse background with extensive experience in both large and small brands, excelling in sales, education, product development, and artistry. Renowned for building agile, high-performing teams and fostering excellent commercial relationships.

Overview

8
8
years of professional experience

Work History

Director of Sales & Education

Caliray Beauty
07.2019 - Current
  • Manage a team of 14 freelancers across the United States.
  • Developed quarterly action plans tailored to each freelancer's market and conducted weekly, monthly, and quarterly reviews of category and product sales.
  • Analyzed retail sales data by territory and location to inform, celebrate successes, and coach teams.
  • Produced educational videos for Sephora's Beauty Advisors to enhance their sales techniques and client education.
  • Serve as the lead makeup artist for corporate campaigns.
  • Design and implement social content to focused on social engagement and educational initiatives.
  • Proactively created, implemented, and drove market-specific strategies to achieve and surpass retail objectives.

National Artistry Director

GXVE Beauty
05.2022 - 05.2024
  • Oversaw all aspects of artistic direction for national-level photoshoots in high-profile campaigns.
  • Collaborated closely with the brand founder and management in the formulation of Product Development Plans (PDP).
  • Played a key role in developing and refining diverse content across multiple social media platforms, ensuring alignment with the brand's strategic vision and objectives.
  • Participated in strategic and conceptual brainstorming sessions, contributing innovative ideas and insights.
  • Trained and educated artist on effective sales and cross-selling techniques, personalized products selection, and advanced makeup application methods.


National Artist Manager

L'Oreal- Urban Decay
01.2019 - 05.2022
  • Key contributor to global brand campaignsas Lead Makeup Artist.
  • Assisted in the development for the first L'Oreal OMNI Channel Education team to accelerate brand and retailer's
  • dotcom growth. Increased dotcome channel by 19% after Covid-19.
  • Orchestrated nationwide training seminars to implement cutting-edgeartistry and selling techniques in support of new season launches by hosting nationwide training seminars, master classes, and in-store training events.

Regional Sales & Artistry Manager

L'Oreal - Urban Decay
10.2016 - 01.2019
  • Contributed to creating Urban Decay #1 brand within Sephora for 5 consectuive years.
  • Cultivated unparalledled partnerships with key brand retailers.
  • Orchestrated the dynamic performance of a team comprising of 10 sales coordinators, assisting in their professional growth and achieving exceptional sales targets in the competitove cosmetic market.

Education

Cosmetology -

San Jose City College
San Jose
06-2008

Skills

  • Project Management
  • Training and Development
  • Strategic planning
  • Client Relations
  • Data Analysis
  • Performance metrics

Timeline

National Artistry Director

GXVE Beauty
05.2022 - 05.2024

Director of Sales & Education

Caliray Beauty
07.2019 - Current

National Artist Manager

L'Oreal- Urban Decay
01.2019 - 05.2022

Regional Sales & Artistry Manager

L'Oreal - Urban Decay
10.2016 - 01.2019

Cosmetology -

San Jose City College

Similar Profiles

CREATE PROFILE
Tony Avina