Giselle Serrano
Chicago,IL
Summary
Digital marketer with experience creating content, managing social media, and optimizing campaigns to grow engagement, and brand visibility. Skilled in SEO, analytics, and multi-platform strategy to drive results for businesses.
Overview
5
5
years of professional experience
Work History
Digital Marketing Representative
Serenity HHC
Chicago, IL
06.2024 - Current
- Develop and execute digital marketing strategies to increase brand visibility, including social media management and monthly analytics reporting.
- Produce high-quality video, photo, and graphic assets using Adobe Creative Suite and Canva to support recruitment, outreach, and brand storytelling.
- Manage marketing materials such as brochures, flyers, and email campaigns, ensuring all materials align with Serenity’s brand guidelines.
- Conduct SEO and competitor research using SEMrush to drive content strategy and improve search performance.
- Coordinate events, partnerships, and community outreach to strengthen referral relationships.
Marketing Assistant / Administrator
El Valor
Chicago, Illinois
10.2023 - 05.2025
- Supported internal and external communications, including drafting emails, coordinating meetings, and liaising with vendors or partners.
- Managed calendars, schedules, and communications to support the development team’s workflow and deadlines.
- Assisted in planning and executing nonprofit marketing campaigns, including social media posts, email newsletters, and event promotions.
- Collaborated with internal teams and external partners to develop event themes, promotional materials, and marketing campaigns.
Digital Marketer
Freelance
Chicago, IL
02.2021 - 10.2023
- Developed customized digital marketing strategies for small businesses, focusing on audience growth, brand identity, and multi-platform visibility.
- Created social media content, short-form videos, and branded visuals tailored to each client’s goals.
- Conducted keyword research, competitor analysis, and SEO optimization to improve clients’ online presence and search performance.
- Managed content calendars, posting schedules, and platform insights to track engagement, and optimize campaign performance.
- Produced promotional videos and digital ads to support storytelling and elevate client branding across web and social platforms.
Education
Associate of Science - Psychology
Harold Washington College
Chicago, IL06-2023
Skills
- Content creation: Photo and video
- Social media management
- SEO
- Project management
- Attention to detail
- Time management
Timeline
Digital Marketing Representative
Serenity HHC
06.2024 - Current
Marketing Assistant / Administrator
El Valor
10.2023 - 05.2025
Digital Marketer
Freelance
02.2021 - 10.2023
Associate of Science - Psychology
Harold Washington College