Gissell Hernandez
Traffic Coordinator
Los Angeles,Ca
Summary
Solid background in business management, operational planning and revenue generation. Over 25 years of broadcast experience in Traffic, Sales, Accounting, Programming and Promotions.
Hardworking, dedicated and resourceful leader. Proactive and motivated with high-energy approach to building and optimizing business operations. Ready to leverage experience and drive to pursue new professional challenges.
Extensive management experience facilitating department reorganization to achieve company goals and objectives. Manage client relationship and sales inventory efficiently.
Proficient in creating highly expeditious works and procedures, maximizing efficiency and minimizing time consumption. Experience in handling many tasks at one time with meticulous attention to detail.
Overview
25
25
years of professional experience
Work History
Owner/Entrepreneur
Eagle Rock Private Car Service
08.2021 - Current
- Provide safe and efficient transportation
- Pre-schedule route based on traffic, provide directions and schedules, intake and confirm reservations.
- Assist clients with loading and unloading, flight tracking,
- Coordinate ground travel for small and large groups, meet and greet
- Airport, Venue, Corporate, School pick up & drop off
- Cleaned and maintained vehicle and assessed vehicle for damage after each client.
- Upheld high standards of professionalism and discretion when working with high-value clients.
- Updated logs and tracking documents accurately and according to schedule requirements.
- Engaged in polite conversation when appropriate to encourage passenger comfort.
- Generated consistent referrals and repeat business by providing friendly and fast service.
- Utilized various computer devices and systems for more competent navigation.
- Delivered passengers to destinations safely and on time.
- Maintained excellent condition of vehicles through re-fueling, cleaning and repairing.
- Communicated with passengers regarding estimated time of arrival.
- Responded with ease to sudden changes in routes and schedules.
- Helped passengers with luggage, collected fares and politely answered questions.
- Followed applicable traffic regulations and traffic laws.
- Inspected vehicle regularly to identify and handle upkeep needs and maintain professional appearance for customers.
- Checked condition of vehicle's tires, brakes and safety equipment to maintain systems in working order.
- Remained calm and poised in emergent situations.
- Drove VIPs to corporate events and meetings.
- Adhered to tight schedule and met departure and arrival deadlines.
- Planned routes based on knowledge of local areas, GPS information and customer preferences.
- Assisted elderly and disabled passengers entering and exiting shuttle.
- Updated documentation, reports and spreadsheets with financial information.
- Answered telephone and in person inquiries with friendly demeanor and full knowledge of billing department processes.
- Entered details into accounts and tracked payments.
- Provided excellent customer service, developing and maintaining client relationships.
- Responded to customer concerns and questions on daily basis.
- Collaborated with customers to resolve disputes.
- Identified payment trends and adjusted billing processes accordingly to retain customers.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Coordinated special projects and managed schedules.
- Confirmed appointments, communicated with clients, and updated client records.
- Purchased, organized and distributed supplies for maintenance activities and personnel use.
- Coordinated driver dispatch to accomplish daily bookings.
Traffic Coordinator
Sony Pictures Entertainment/Game, Cine Sony & SMC
09.2019 - 01.2022
- Order entry for commercials, on-air promotions, and programming
- Liaison between the media buying team and traffic manager
- Troubleshooting to ensure all ad campaigns air according to schedule
- Communicated deadlines and established benchmarks for incremental departmental success.
Traffic Manager
Entravision Communications KLYY
12.2013 - 09.2018
- KDLD FM 103.1| KSSE 107.1 FM, Oversaw daily workflow of traffic-related functions including order entry, verification procedures, building of daily schedules and liaison between sales, programming, production, accounts payable and receivable
- Coordinated delivery of daily logs for 6 stations combined (avg
- 42 per wk)
- Generated weekly revenue reports, reconciled daily for all stations
- Recruited, trained and coached a staff of three traffic coordinators
- Balanced workloads and assigned specific tasks to team members in order to accomplish objectives.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
Traffic Coordinator
Venture Technologies Group, LLC
07.2005 - 06.2012
- KHTV CH 22 & KSFV CH 27, Scheduled commercials
- Paid programming, promos and trade for two stations
- Fostered and maintained relationships with clients, freelancers and co-workers at all levels; held weekly meetings with clients
- Advised account executives regarding all inventory issues, late or missing copy
National Sales Executive Assistant
Liberman Broadcasting KBUE, KHJ
01.2000 - 07.2005
- Managed all administrative duties for the President, VP and 4 account executives
- Dealt directly with agencies in the absence of higher management
- Managed office, ordered office supplies and maintained office equipment
- Maintained calendars, coordinated travel, arranged meetings, weekly expense and budget reports, presentation preparation as well as written correspondence
- Backup to front desk when needed
- Built relationships with customers and community to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Generated advertising brochure for vendor use.
Education
Business Administration
Glendale Community College
Skills
- Microsoft Office
- Customer service
- OSI, VCI, Wide Orbit, ACT, 10-key by touch, 50 wpm
- Multiline phone operation
- Attention to detail
- Problem solving
- Strong organizational and planning skills
- Team-player who can also work independently
- Leadership
- Personnel Scheduling
- Social Media Platforms
- Business Growth Initiatives
- Inventory Tracking and Management
- Business Leadership
- Finance and Accounting Oversight
- Desktops, Laptops and Mobile Devices
- Client Meetings
- Time Management
- Commercial Recording
- Social Media Promotion
- Team Meetings
- Production Support
- Microsoft Word
- Customer Experience
- Critical Thinking
- Coordinating Promotional Event
- Exceptional Interpersonal Communication
- Switchboard Operator
- Radio Broadcasting
- Guest Relations
- Customer Engagement
- Database Software
- Advertising Sales
- Data Entry
- Organization and Time Management
- Clerical Support
- Teamwork and Collaboration
- Analytical and Critical Thinking
- Dependable and Responsible
- Planning and Coordination
- MS Office
- Decision-Making
- Multitasking Abilities
- Microsoft Office
- Organize Transportation
- Billing and Payment Processing
- Communications and Media
- Customer Satisfaction
- Scheduling
- Financial Reporting
- Administrative Oversight
- Business Administration
- Cash Flow and Reconciliation
- Customer Relations
- Credit and Collections
- Media Relations
- Travel Arrangements
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Recognitions
Employee of the month 2018
“We appreciate everything you do to get logs done efficiently on the daily, you’ve made our jobs a lot easier. I admire how hard you work but more importantly how much you sacrifice and always give 110%"
Sales Manager, Entravision Communications
Timeline
Owner/Entrepreneur
Eagle Rock Private Car Service
08.2021 - Current
Traffic Coordinator
Sony Pictures Entertainment/Game, Cine Sony & SMC
09.2019 - 01.2022
Traffic Manager
Entravision Communications KLYY
12.2013 - 09.2018
Traffic Coordinator
Venture Technologies Group, LLC
07.2005 - 06.2012
National Sales Executive Assistant
Liberman Broadcasting KBUE, KHJ
01.2000 - 07.2005
Business Administration
Glendale Community College
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