Gissell Hernandez

• Compiled daily program logs by entering information such as broadcast start times, lengths, titles, and program episodes
• Answered questions from viewers on source of program content and availability of copies.
• Verified the availability of digital content in anticipation of daily broadcast schedules.
• Ensured that information in the daily broadcast operations log was accurate by reporting digital media discrepancies and making necessary corrections.
• Coordinated digital ad placements for PBS KIDS programming.
• Monitored ad performance and adjusted campaigns to optimize viewer engagement.

GetTV | Sony Cine | SMC

• Order entry for commercials, on-air promotions, and programming
• Liaison between media buying team and traffic manager
• Contacted the appropriate departments for content procurement.
• Troubleshooting to ensure all ad campaigns air according to schedule.
• Communicated deadlines and established benchmarks for incremental departmental success.

KLYY 97.5FM| KDLD FM 103.1| KSSE 107.1 FM

• Oversaw daily workflow of traffic-related functions including order entry, verification procedures, building of daily schedules
• Worked closely with Sales, Management, Programming to ensure advertiser accommodations are met.
• Prepared and finalize 24hr logs for 6 stations
• Generated weekly revenue reports, reconciled daily for all stations.
• Navigated advertiser commercial placement with enough separation from competitors
• Recruited, trained and coached new staff on job duties, company policies, and safety procedures for rapid onboarding.
• Backup for Sales Assistant when needed.
• Ensured billboard, sponsorship and promo spots matched with advertisers.
• Assist in the production of advertising spots, scripts to ensure completion
• Send spot times to clients and agencies.

KHTV CH 22 & KSFV CH 27

• Scheduled commercials, paid programming, children's programming, and promos
• Managed trade deals
• Edit daily logs (start time, titles, program number, etc.).
• Advised the appropriate department of any content that is corrupted or of low quality.
• Monitored all advertisements to meet contract requirements.
• Oversaw ad copy and production.
• Ensured stations stayed on track during broadcast
• Fostered and maintained relationships with clients, freelancers, and co-workers at all levels.
• Held weekly meetings with clients
• Worked closely with sales to help resolve all inventory issues and collect late or missing copy.
• Assist with the delivery of media content
• Handled all payments including cash
• Back up to front desk when needed

• Managed all administrative duties for President, VP and 5 account executives
• Dealt directly with agencies in absence of higher management
• Managed office, ordered office supplies and maintained office equipment
• Assist the sales team with proposals, presentations and spot times
• Maintained calendars, coordinated travel, arranged meetings, weekly expense and budget reports, presentation preparation as well as written correspondence
• Built relationships with customers to gain their trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Worked side by side with sales, traffic, production, promotions to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Attended monthly sales meetings and quarterly sales trainings.
• Generated advertising brochure for vendor use.
• Coordinate radio remotes and events, walk-through with clients.