Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Gisselle Pereira

Dayton,OH

Summary

Customer focused professional with a passion for understanding client needs and utilizing data to identify opportunities to drive desired outcomes.

Overview

11
11
years of professional experience

Work History

Stocked Vintage / Owner

07.2019 - Current
  • Launched and maintained a vintage resale business focused on curating items to promote a more ecofriendly approach to fashion
  • Provide a consultative approach with customers in order to understand client needs
  • Provide personal styling with clients and foster an environment of trust to retain ongoing services and gain new client referrals
  • Develop brand identity, social media strategy, and aesthetic direction to create an elevated vintage buying experience
  • Leveraged social media to build client base, create brand awareness and increase revenue
  • Partner with other vintage resellers and local small businesses to create events to increase reach for target audience
  • Maintain knowledge of product value in order to increase profitability through the sourcing and selling process of merchandise
  • Maintain familiarity with past and present fashion trends and designers to maintain relevance in trend prediction and buyer interests.

Dayton / Assistant Director

New Markets
07.2019 - Current
  • Collaborated with leadership in the strategic plan, tactics, and key metrics to recruit underrepresented and underserved students
  • Lead the development and implementation of new recruitment strategies, marketing, and outreach efforts to engage students and families, resulting in a 38.6% increase of Multicultural student enrollment
  • Collaborated with Enrollment Management and colleagues across campus to ensure successful recruitment, enrollment, and transition strategies are developed and executed
  • Responsible for the strategic management of assigned territories, which includes travel, virtual programming, meetings, emailing, and phone calls with counselors and prospective students/families
  • Responsible for the development and execution of all Multicultural student programming and events both in person and via digital opportunities (Zoom, Googlemeets, etc)
  • Collaborated with the marketing team to develop strategic and inclusive outreach to underrepresented and underserved prospective students
  • Managed Salesforce, to track admissions metrics, e.g., prospective students funnel status, engagement with programming and events, touch-points, online applications, and territory management
  • Utilize Cognos reporting system to track and enhance recruitment efforts and ensure equitable outcomes for underrepresented and underserved students
  • Met one on one with prospective students/families to gain an understanding of students specific needs, and provide appropriate guidance through the application, admittance, financial aid, and enrollment process

Bureau / Business Development Manager

Better Business
01.2018 - 07.2019
  • Identified and connected with businesses in the Miami Valley to assess accreditation eligibility with the Better Business Bureau and compliance with BBB standards
  • Capitalized on industry and marketplace trends to strategize outreach to accreditation eligible businesses
  • Developed and deployed a strategic plan to engage and improve sales funnel from awareness to conversion for Millennial-owned businesses and increased accreditation rates by 10%
  • Utilized CRM to track sales funnel of prospective businesses and track old prospects for conversion
  • Met and exceeded monthly sales goals to ensure the success of the development team
  • Operated as a liaison between accredited businesses and the Better Business Bureau to increase retention of accredited businesses
  • Developed strong knowledge of BBB products and best practices to assist businesses in leveraging tools to increase market awareness and achieve goals

Managing Partner

Oak & Ivy
11.2017 - 12.2018
  • Developed marketing strategy, team roles, editorial calendar, and aesthetic direction to create a cohesive experience, establish brand awareness, and ensure user engagement and readership
  • Managed a team of content developers and writers, taking responsibility for setting expectations, delegating projects, identifying priority, and encouraging growth and group ownership
  • Communicated with potential advertisers to generate revenue, improve market position, and maximize financial growth.

CAMLS / Program Assistant

University of South Florida
10.2014 - 12.2015
  • Collaborated with leadership to ensure a partnership with Costa Rica to increase medical tourism to the Tampa Bay area
  • Supported the development and execution of Continued Medical Education (CE) programming, medical device training, lab use for medical research, and medical student programming
  • Acted as the day-to-day contact for clients/program attendees and ensuring customer satisfaction by making proactive adjustments to operations and assessing and appropriately responding to client needs
  • Assisted with application processing and review, creating outcome evaluations and metrics, development of course syllabi, and program marketing
  • Assisted in the resolution of problems within the planning process and programming
  • Managed and assisted with the transition of CRM systems
  • Filed records with a precise approach to optimize data security and ease of use to maintain uniformity with recurring client programming.

Education

Bachelors of Science - Biology

Southeastern University

Skills

  • Emotional intelligence
  • Problem-solving
  • Leadership
  • Adaptability
  • Self-Starter
  • Conflict resolution
  • Interpersonal
  • Time management
  • Data-Driven
  • Project management
  • Social media strategy
  • Content Development
  • CRM Management
  • G Suite
  • Microsoft Office suite
  • Strategic Planning
  • Integrity and Transparency
  • Effective Communicator and Public Speaker
  • Leadership and People Development
  • Client Recruiting and Retention
  • Customer and Client Relations
  • Client Rapport-Building
  • Contact Management Systems
  • Salesforce CRM Experience
  • Strategic Partnership
  • Business Development
  • Lead Generation
  • Sales Presentation

Languages

Spanish
Native or Bilingual

Timeline

Stocked Vintage / Owner

07.2019 - Current

Dayton / Assistant Director

New Markets
07.2019 - Current

Bureau / Business Development Manager

Better Business
01.2018 - 07.2019

Managing Partner

Oak & Ivy
11.2017 - 12.2018

CAMLS / Program Assistant

University of South Florida
10.2014 - 12.2015

Bachelors of Science - Biology

Southeastern University

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