Giulia Szanyi
Seattle,WA
Summary
Senior Account Executive specializing in media relations and strategic communication with expertise in crafting compelling pitches, and building influential media connections. Skilled in leveraging earned and owned channels to secure impactful media coverage.
Overview
5
5
years of professional experience
Work History
Senior Account Executive
We. Communications
Bellevue, WA
09.2024 - 04.2025
- Developed and maintained relationships with media to secure coverage of clients' products
- Led coverage-driving sale workstreams from start to finish
- Monitored daily for client coverage and relevant competitor and industry news, flagging articles as relevant
- Developed creative pitches tied to timely cultural or social media trends
- Researched competitors' public relations efforts and media strategies to inform client strategy decisions
- Responded promptly to questions and executive interview requests from media
- Brought creative ideas to brainstorming sessions focused on generating unique new campaign plans
- Drafted and edited content briefs for influencer campaigns, ensuring alignment with brand messaging and goals
- Staffed two Microsoft sales events for media in New York City, alone, ensuring brand narrative landed
- Compiled bi-weekly trend reports highlighting consumer and cultural insights, enabling cross-agency teams to capitalize on emerging opportunities
- Supported a successful new business pitch
Account Executive
We. Communications
Bellevue, WA
09.2022 - 08.2024
Assistant Account Executive
We. Communications
Bellevue, WA
05.2020 - 09.2022
Public Relations Intern
We. Communications
Bellevue, WA
02.2020 - 04.2020
Education
Bachelor of Arts - Journalism; French Language And Literature
University of Washington
Seattle, WA06-2019
Skills
- Media relations
- Event planning
- Stakeholder engagement
- Press release creation
- Creative pitching
- Cross-functional collaboration
- Trend spotting and analysis
- Account management
- Verbal and written communication
- Media landscape research
References
References available upon request.
Timeline
Senior Account Executive
We. Communications
09.2024 - 04.2025
Account Executive
We. Communications
09.2022 - 08.2024
Assistant Account Executive
We. Communications
05.2020 - 09.2022
Public Relations Intern
We. Communications
02.2020 - 04.2020
Bachelor of Arts - Journalism; French Language And Literature
University of Washington
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