Gladys Y. Serrano
Tampa,FL
Summary
Highly skilled senior graphic designer with over 12 years of experience delivering innovative, visually compelling designs across print, digital, and social platforms. Proficient in Adobe Creative Suite and adept at executing creative concepts from start to finish. Collaborative and detail-oriented with a proven track record of meeting tight deadlines while maintaining brand consistency.
Overview
14
14
years of professional experience
Work History
Art Director (Senior Designer Focus)
Ad Partners Agency
11.2022 - Current
- Design and execute creative assets for national campaigns, including marketing collateral, social media content, and packaging for clients like Freedom HealthCare, MOR TV, and Amscot
- Collaborate with the creative team to develop cohesive visuals for print, web, and out-of-home (OOH) campaigns
- Ensure high-quality designs that align with brand standards while meeting tight production schedules
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Contributed to creative process through original ideas and inspiration.
Production Artist
Ad Partners Agency
11.2018 - 11.2022
- Produced a wide range of design materials, including web banners, email campaigns, and print collateral for regional and national brands
- Enhanced client campaigns with visually engaging assets tailored to brand guidelines and audience preferences
- Partnered with creative teams to deliver projects on time, exceeding client expectations
Freelance Designer
RitmoCreative
01.2011 - 01.2018
- Delivered tailored design solutions for diverse clients, including branding, packaging, and social media content
- Supported campaigns for notable clients like Marriott, TD Canada, and Great Clips
- Created visual identities and promotional materials to enhance client brand recognition
Print Production Designer
Walt Disney’s Yellow Shoes Creative Group
04.2017 - 10.2017
- Designed marketing materials for Disney Cruise Line, Guardians of the Galaxy, and other major campaigns
- Specialized in OOH advertisements, digital graphics, and marketing collateral for national and international markets
- Collaborated with cross-functional teams to produce high-quality assets under tight deadlines
Graphic Designer
Great News Publishing
01.2012 - 01.2016
- Designed print advertisements, newsletters, and marketing materials for various clients
- Retouched photography, developed custom illustrations, and created multi-page layouts for community publications
- Ensured all designs met high standards for print production and client satisfaction
Education
Associate of Applied Science - Graphic Design
Reeves College
Calgary, AB06-2012
Certificate - Business Development
Momentum
Calgary, AB01.2012
Associate Degree - Culinary Arts
Le Cordon Bleu
Orlando, FLMajor in Advertising / Minor in Painting
University of Puerto Rico
Rio Piedras, PR01.1997
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Typography & Illustration
- Photo Retouching & Manipulation
- Social Media & Web Graphics
- Large & Small Format Print Design
- Adobe creative suite
- Artistic vision
- Digital illustration
- Design thinking
- Layout design
- Logo creation
- Photographic editing
- Advertising campaigns
- Design research
- Concept development
- Social media content
- Adobe photoshop
- Digital media design
- Color theory
- Typography
- Client presentation
- Packaging design
- Adobe InDesign
- Print production
Core Competencies
- Creative Design (Print & Digital)
- Branding & Identity Development
- Social Media & Web Graphics
- Packaging & Large-Format Design
- Adobe Creative Suite Expertise (Photoshop, Illustrator, InDesign)
- Typography, Illustration, and Photo Retouching
- Bilingual Communication (English-Spanish)
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Art Director (Senior Designer Focus)
Ad Partners Agency
11.2022 - Current
Production Artist
Ad Partners Agency
11.2018 - 11.2022
Print Production Designer
Walt Disney’s Yellow Shoes Creative Group
04.2017 - 10.2017
Graphic Designer
Great News Publishing
01.2012 - 01.2016
Freelance Designer
RitmoCreative
01.2011 - 01.2018
Associate Degree - Culinary Arts
Le Cordon Bleu
Major in Advertising / Minor in Painting
University of Puerto Rico
Associate of Applied Science - Graphic Design
Reeves College
Certificate - Business Development
Momentum
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