GLEN MARTIN
CHIEF REVENUE OFFICER
Atlanta,GA
Summary
Transformational revenue leader with 20+ years of success driving growth across pharmaceutical commercialization, enterprise sales, and strategic transformation. Trusted by boards, investors, and executive teams to architect scalable go-to-market strategies, optimize performance, and unlock long-term value, known for data-driven decision-making, high-impact storytelling, and building teams that outperform expectations.
Revenue growth strategist with extensive experience in driving business performance and maximizing profitability. Strong focus on team collaboration, strategic planning, and market analysis. Known for adaptability in fast-paced environments and delivering consistent results. Proficient in sales management, customer relationship building, and financial forecasting.
Overview
24
24
years of professional experience
Work History
Chief Revenue Officer
Medical Knowledge Group (Novo Holdings)
01.2024 - Current
- Lead enterprise revenue strategy across 14 operating companies, delivering integrated commercialization solutions to biopharma clients throughout the product lifecycle.
- Reimagined MKG’s go-to-market strategy, aligning business development, marketing, and operations to drive cross-functional efficiency and commercial impact.
- Built MKG’s first enterprise-wide data and analytics infrastructure, enabling scalable, insight-driven decision-making.
- Established centralized marketing focused on strategic, revenue-generating initiatives—enhancing brand visibility and accelerating pipeline growth.
- Delivered monthly and quarterly board-level presentations to communicate performance, strategy, and growth opportunities.
- Achieved 12.6% YoY increase in win rates through precision execution and conversion optimization.
- Expanded average deal value by 17.6% YoY, driving profitability and revenue growth.
- Increased total weighted pipeline by 7.5% YoY via improved opportunity qualification.
- Drove 98% YoY increase in total opportunities created through enhanced targeting and outreach.
Head of Sales & Marketing, Digital Healthcare Solutions
EngagedRx | WebMD
12.2022 - 01.2024
- Oversaw full P&L for AI-driven patient engagement platform focused on real-time insights and medication savings.
- Built and led high-performing commercial team that consistently exceeded revenue targets.
- Led company-wide rebranding and go-to-market overhaul, generating 22.7% YoY increase in new business.
Head of Bio-Pharma Business Development
AmerisourceBergen (Cencora)
01.2017 - 01.2022
- Directed enterprise business development across eight P&Ls, delivering end-to-end commercialization solutions.
- Designed and implemented new go-to-market model, unlocking multimillion-dollar growth.
- Led cross-functional teams supporting patient access, GPO strategy, logistics, market access, and specialty distribution.
Senior Vice President, Business Development
Kineticos
01.2016 - 01.2017
- Launched and scaled Life Sciences business unit focused on high-growth pharma services and global health innovation.
- Built infrastructure, team, and revenue strategy from inception.
- Partnered with CEO to drive commercialization and medical affairs initiatives.
Vice President of Sales & Marketing
Covis Pharma
01.2014 - 01.2016
- Directed national sales, marketing, and operations for oncology portfolio.
- Led successful re-launch of legacy product and contributed to asset sale.
Executive Director of Strategy & Operations
Pharmion → Celgene
01.2002 - 01.2014
- Advanced through senior roles across commercial and medical affairs.
- Led U.S. Medical Affairs strategy and Real-World Evidence team.
Education
Bachelor of Arts - Psychology
LaSalle University
Philadelphia, PA12.1993
Skills
- Effective strategic leadership
- Revenue generation expertise
- Commercialization strategies
- Executive communication
- Inter-company collaboration
- Sales optimization
- Market entry strategy
- Channel performance enhancement
- Sales team effectiveness
- Strategic business development
- Digital transformation expertise
- Data infrastructure management
- Integrated marketing strategies
- Data-driven audience segmentation
- Digital strategy development
Websites
ADDITIONAL ROLES
- Senior Area Sales Manager, Oncology – Corixa Corporation (2000–2002)
- Area Sales Manager, Oncology & Infectious Disease – BTG Pharma (1998–2000)
- Senior Sales Representative, Urology – VIVUS, Inc. (1996–1998)
- Surgical Sales, Urology – Osbon Medical Systems (1994–1996)
Timeline
Chief Revenue Officer
Medical Knowledge Group (Novo Holdings)
01.2024 - Current
Head of Sales & Marketing, Digital Healthcare Solutions
EngagedRx | WebMD
12.2022 - 01.2024
Head of Bio-Pharma Business Development
AmerisourceBergen (Cencora)
01.2017 - 01.2022
Senior Vice President, Business Development
Kineticos
01.2016 - 01.2017
Vice President of Sales & Marketing
Covis Pharma
01.2014 - 01.2016
Executive Director of Strategy & Operations
Pharmion → Celgene
01.2002 - 01.2014
Bachelor of Arts - Psychology
LaSalle University
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